3. MEDIA AND INFORMATION
LANGUAGES
It pertains to the technical and symbolic ingredients
or codes and conventions that media and
information professionals may select and use in
effort to communicate ideas, information, and
knowledge.
3
4. The various forms of media language
used to create and communicate
meanings in media products, for example;
Visual codes: elements that relate to the
look of product, color palette, layout and
design.
4
EXAMPLE OF A
MEDIA
LANGUAGE
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PURPOSE OF MEDIA LANGUAGE
Media language is the way in which the meaning of media text is conveyed
to the audience. One of the ways Media Language works is to convey
meaning through signs and symbols suggested by the way a scene is set up
and filmed.
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CODES
• Codes are systems of signs
that when put together create
meaning.
• commonly have an established
meaning, denotation or
connotation, to the target
audience.
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TYPES OF
MEDIA CODES
There are three types of media codes:
symbolic codes, technical codes, and written
codes.
1. Symbolic Codes - are audience based.
2. Technical Codes - refer to codes
specific to a media form alone.
3. Written Codes - are the formal written
language used in creating a media product.
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CONVENTION • In the media context, it refers to
a standard or norm that acts as a
rule governing behavior.
• refer to the possible methods in
which codes are organized in a
product.
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AUDIENCE
• The group of consumers for
whom a media message was
constructed as well as anyone
else who is exposed to the
message.
• a significant element in
delivering media texts. All
media texts are made with a
target audience in mind
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PRODUCERS
• refer to the people who initiate, plan,
and produce media texts. They need
to have the skill in assessing the
media texts and a thorough
understanding of the target product;
and the processes that go into
creating the products.
13. LEGAL, ETHICAL, AND SOCIETAL
ISSUES IN MEDIA AND
INFORMATION
A. Copy Right/ Fair Use/ Plagiarism
B. Netiquette
C. Digital Divide, Addiction, and Bullying
D. Virtual Self
E. Others
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14. 14
COPYRIGHT
Is a legal word used to express the
ownerships rights that authors and artists
have to their creative works.
15. 15
IMPORTANCE OF
COPYRIGHT
By allowing the author,
professor, or reseacher who
created the work to prevent its
unauthorized or uncredited use,
it helps to preserve the value of
their work.
17. 17
HOW TO AVOID
COPY RIGHT
Receive a permission
Use Image from Public
Domain
Give Credit
Review ownership rights
on Social Media Pages
Consider Buying consent
18. 18
Republic Act No. 8293
Copying original and intellectual creation is
considered as copyright infringement and is
punishable under Republic Act No. 8293,
otherwise known as the Intellectual Property
Code of the Philippines (“IP Code”).
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IMPORTANCE OF
FAIR USE
1.Fair use prevents copyright law
from stifling research and
criticism.
2. The purpose is to balance the right
way of using work of others.
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7 COMMON
TYPES OF
PLAGIARISM
1. Complete Plagiarism
2. Direct Plagiarism
3. Paraphrasing Plagiarism
4. Self Plagiarism
5. Patchwork Plagiarism
6. Source Based
7. Accidental
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NETIQUETTE
Derived from the word “etiquette”, which
refers to the general rules or conventions of
correct and polite behavior in social settings
and situations.
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NETIQUETTE
It is thus the practice and considerate
behavior in online contexts, such as
internet discussion boards and personal
email.
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IMPORTANCE
OF
NETIQUETTE
Online communication can be made
more productive with the use of
netiquette, which also helps people
stay clear of confusion and potential
confrontation. Without a solid grasp
of netiquette, you run the risk of
unintentionally engaging in abusive
or cyberbullying behavior.
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CORE RULES
IN
NETIQUETTE
1. Remember the Human
2. Adhere to the same standards
of behavior online that you
follow in real life.
3. Know where you are in
cyberspace
4. Respect other people`s time
and bandwidth
5. Make yourself look good online
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DIGITAL DIVIDE
The digital divide is a term that refers to the gap
between demographic and regions that have
access to modern information and
communications technology (ICT), and those
that don`t or have restricted access.
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5 FACTORS OF
DIGITAL
DIVIDE
Low Literacy Rate
Lack of motivation on how to
learn Technology
Low of income levels
Lack of Physical Access to
Technology Illiteracy
Geographical Restrictions
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ADDICTION
Low Self Esteem
When someone lacks confidence about who they
are and what they can do. They often feel
incompletent, unloved, or inadequate.
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ADDICTION
Hyperactivity
A person may seem to move about constantly,
including in situations when it is not appropriate, or
excessively fidgets, taps, or talks.
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BULLYING
Bullying is unwanted, aggressive behavior among school aged children that
involves a real or perceived power imbalance. The behavior is repeated, or has
the potential to be repeated, over time. Both kids who are bullied and who bully
others may have serious, lasting problems.
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TYPES OF BULLYING
Physical Bullying
Physical bullying incudes hitting, kicking, tripping,
pinching and pushing or damaging property.
Physical bullying causes both short term and long
term damage.
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TYPES OF BULLYING
Verbal Bullying
Verbal Bullying includes name calling, insults, teasing,
intimidation, homophobic or racist remarks or verbal abuse.
While verbal abuse bullying can start off harmless, it can
escalate to levels which start affecting the individual target
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TYPES OF BULLYING
Cyberbullying
Is the use of cell phones, instant messaging, e-mail,
chat rooms or social networking sites such as
Facebook and twitter to harass, threaten or
intimidate someone.
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VIRTUAL SELF
Virtual self is an extended play (EP) by American electronics music producer Porter Robinson
under the alias Virtual Self. Virtual Self is a departure from the sounds of Robinson`s debut album
Worlds, in favor of a more techno sound inspired by late 90s- early 2000s dance music.
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VIRTUAL SELF
A Virtual Self is a virtual concepts of self in Philosophy, Sociology, and Artificial
Intelligence.
