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The student was tasked with creating a documentary for their media coursework along with additional marketing materials, including a radio trailer and magazine spread. They chose to make a 5-minute documentary called "Off the Record" about the grime music industry. To promote it, they made a radio trailer featuring an interview with artist Richie Banks and the passionate voice of radio presenter Jamie Redpath. They also created a double-page magazine spread with exclusive documentary photos and professional design elements to market the documentary.
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Evaluation 2 media
The document provides an evaluation of the effectiveness of combining a music artist's main product (a music video) with ancillary texts like a digipak and magazine advert.
The music video concept follows the artist's journey with drugs from happiness to a downfall. Bright, colorful imagery is used throughout the video and ancillary materials to represent the theme. The digipak and advert feature the main artist to promote her. Various locations were used in the video, with a junkyard fitting the theme best. The production company name was omitted to focus on the song. Font, images, and reviews were chosen carefully for the digipak and advert to clearly link them to each other and the video.
Evaluation question 2
1) The document discusses the design of a digipak and magazine advertisement for a music album.
2) It explains that the designs were influenced by real media products from pop stars like Tinie Tempah to feature the artist prominently.
3) The digipak design includes a silhouette on the front reflective of the music video, the artist's name, and pictures relating to the album's urban themes.
Evaluation q1
The document discusses various conventions used in media products and how the student's music video develops some of those conventions. It specifically focuses on the convention of including the artist in the narrative. The student decided to develop this convention to show a more personal connection between the artist and the audience. Scenes in the narrative and performance portions of the music video feature the artist to portray him as an ordinary person in relationships. This aims to connect better with the target audience.
A2 media studies
The student conducted research online to plan a music video for their media studies project. They searched for unsigned artists on websites like YouTube to find suitable music. Planning was done on Facebook to coordinate with others and on Celtex for scriptwriting and storyboarding. The music video conformed to genre conventions seen in research but challenged the typical depiction of women as weak by having an empowering ending. The packaging and poster used consistent colors and themes. Audience feedback provided constructive criticism to improve the project.
What have you learned from your audience feedback
The band received helpful feedback throughout their project from their classmates, teachers, and outsiders. Early feedback helped them define their genre, name, and image. Surveys provided input on having an all-female band. Showing animatics garnered feedback on properly portraying the indie genre and film techniques. Class feedback on initial music video drafts helped them slow the pace, vary shots, and match color tones. Finally, social media feedback confirmed they successfully portrayed an indie vibe through fun, personal shots in different locations. The feedback process was essential for constructing an authentic indie band image and video.
Evaluation question 1
The document discusses how the media product uses and develops conventions of real media. It uses vibrant colors and lighting, many shots to keep viewers engaged, and portrays the artist's passion for the music. Inspiration came from 1980s music videos like "Light It Up" that used unique colors, camera movement, and shapes. The magazine ad clearly conveys the 1980s synthpop theme through colors, lasers, shapes and reviews. The digipak matches the color scheme and icons of the music video and ad to show they are part of the same project and 1980s genre.
What have you learnt from your audience feedback
The document discusses audience feedback received during the creation of a music video project. A questionnaire provided information that helped select an indie genre and 15-24 year old target audience. Feedback on initial soundtrack ideas led to developing questions about favorite artists. The completed project, including the music video, digital packaging, and magazine ad, received positive feedback overall. One comment noted the introduction was slightly long but the fast pace made up for it.
Question 3
The document discusses how the author gathered feedback from audiences on their music video productions through questionnaires. They asked about elements like font, color, and layout to tailor their designs to appeal precisely to their target audience. Feedback helped the author improve their drafts and make amendments so the productions better suited the genre and encouraged audiences to purchase the materials. Including audience input allowed the productions to be more specifically aimed at and appealing to the target audience.
Recommended
Evaluation 2 media
The document provides an evaluation of the effectiveness of combining a music artist's main product (a music video) with ancillary texts like a digipak and magazine advert.
The music video concept follows the artist's journey with drugs from happiness to a downfall. Bright, colorful imagery is used throughout the video and ancillary materials to represent the theme. The digipak and advert feature the main artist to promote her. Various locations were used in the video, with a junkyard fitting the theme best. The production company name was omitted to focus on the song. Font, images, and reviews were chosen carefully for the digipak and advert to clearly link them to each other and the video.
Evaluation question 2
1) The document discusses the design of a digipak and magazine advertisement for a music album.
2) It explains that the designs were influenced by real media products from pop stars like Tinie Tempah to feature the artist prominently.
3) The digipak design includes a silhouette on the front reflective of the music video, the artist's name, and pictures relating to the album's urban themes.
Evaluation q1
The document discusses various conventions used in media products and how the student's music video develops some of those conventions. It specifically focuses on the convention of including the artist in the narrative. The student decided to develop this convention to show a more personal connection between the artist and the audience. Scenes in the narrative and performance portions of the music video feature the artist to portray him as an ordinary person in relationships. This aims to connect better with the target audience.
A2 media studies
The student conducted research online to plan a music video for their media studies project. They searched for unsigned artists on websites like YouTube to find suitable music. Planning was done on Facebook to coordinate with others and on Celtex for scriptwriting and storyboarding. The music video conformed to genre conventions seen in research but challenged the typical depiction of women as weak by having an empowering ending. The packaging and poster used consistent colors and themes. Audience feedback provided constructive criticism to improve the project.
What have you learned from your audience feedback
The band received helpful feedback throughout their project from their classmates, teachers, and outsiders. Early feedback helped them define their genre, name, and image. Surveys provided input on having an all-female band. Showing animatics garnered feedback on properly portraying the indie genre and film techniques. Class feedback on initial music video drafts helped them slow the pace, vary shots, and match color tones. Finally, social media feedback confirmed they successfully portrayed an indie vibe through fun, personal shots in different locations. The feedback process was essential for constructing an authentic indie band image and video.
Evaluation question 1
The document discusses how the media product uses and develops conventions of real media. It uses vibrant colors and lighting, many shots to keep viewers engaged, and portrays the artist's passion for the music. Inspiration came from 1980s music videos like "Light It Up" that used unique colors, camera movement, and shapes. The magazine ad clearly conveys the 1980s synthpop theme through colors, lasers, shapes and reviews. The digipak matches the color scheme and icons of the music video and ad to show they are part of the same project and 1980s genre.
What have you learnt from your audience feedback
The document discusses audience feedback received during the creation of a music video project. A questionnaire provided information that helped select an indie genre and 15-24 year old target audience. Feedback on initial soundtrack ideas led to developing questions about favorite artists. The completed project, including the music video, digital packaging, and magazine ad, received positive feedback overall. One comment noted the introduction was slightly long but the fast pace made up for it.
Question 3
The document discusses how the author gathered feedback from audiences on their music video productions through questionnaires. They asked about elements like font, color, and layout to tailor their designs to appeal precisely to their target audience. Feedback helped the author improve their drafts and make amendments so the productions better suited the genre and encouraged audiences to purchase the materials. Including audience input allowed the productions to be more specifically aimed at and appealing to the target audience.
Q2 evaluation
The combination of the main music video product and ancillary texts like the magazine advert and digipack was effective and consistent. The digipack and magazine advert featured similar visual styles and information that linked back to the music video. This consistency across products allowed the audience to easily recognize the band. Feedback on the finished products was positive, showing that the ancillary texts and music video successfully portrayed the same message about the rock band to audiences.
Advertisement drafts
This document discusses three potential advertisement designs for a music CD. The first design is liked because it includes the CD cover, allowing viewers to recognize the album if they see it. The second design uses a close-up shot that is also used for the CD cover, so a different shot is preferred. The third design grabs attention by showing the artist in full and ensures viewers know who the ad is about.
Evaluation question 1
- The document discusses a music video, digipak, and magazine advertisement created by the author and their partner for their album.
- For the music video, they researched conventions of the genre and incorporated elements like locations, costumes, camera angles, and a love story narrative. They aimed to have the visuals connect to the music.
- For the digipak, they designed it to reflect the themes of the album through simple and effective design. They included typical elements like a barcode and lyric book.
- For the magazine ad, they used a landscape photograph as the central image rather than a close-up. They also used two different images rather than just the album cover, challenging conventions but in
Evaluation 2
The document discusses the effectiveness of combining a main product and ancillary texts to promote an up-and-coming artist. It believes the combination is effective because they work together to promote the artist and his new single. Both the main product and ancillary tasks challenge conventions by portraying the artist simply dressed without other actors, allowing him to stand out as a unique persona rather than a stereotypical sex symbol. Continuity between the video and ancillary pieces helps audiences familiarize themselves with the artist and increase his popularity.
Evaluation question 2
The document discusses how various media texts related to a music project are linked through consistent elements like costumes, props, imagery, colors, fonts, and overall messages. Specifically:
- The main artist's costume of a suit and hat created a unique and recognizable style across all texts.
- Props like microphones and headphones emphasized the musical element and performance.
- Body positions and images of the artist holding a microphone were consistent.
- Similar color schemes, fonts, and black and white aesthetics created cohesion.
- Aligning messages around themes of success and achievement tied all pieces together.
Audience feedback results and analysis
The survey results showed that the audience responded positively to the album digipak, website, and music video created by rLb Pictures. Specifically:
- 16/20 people thought the album digipak looked professional and fit the indie rock genre.
- 17/20 people thought the website homepage was visually appealing and looked like a real artist's site.
- 17/20 people thought the music video was professionally made and fit the indie rock genre.
The feedback indicated that rLb Pictures was generally successful in crafting media that appealed to their target audience and emulated real examples of the genres. However, some aspects like font colors and image usage could still be improved.
A2 evauation 1 finaaal
The document discusses conventions of music videos in the indie/pop genre. It notes that music videos in this genre typically focus on authentic performances by the band and close-up shots to create an emotional connection between the artist and audience. Narrative is also commonly used to relate the video to the song's lyrics and message. The document then examines conventions for magazine advertisements and digipaks targeting this genre, such as using similar imagery to related videos and including band information and social media links.
Media evaluation question 3: What have you learnt from your audience feedback?
From distributing questionnaires to their target audience of females aged 15-25, the document summarizes the following key findings:
1) Most listened to music with friends or in cars, and watched music videos on channels like MTV. Pop, R&B, and indie music were most popular.
2) To appeal to their mainstream audience, the video was filmed in a studio following pop music conventions, though an "edge" was needed to stand out.
3) Green screening was difficult and led to picture quality flaws, so more planning was needed for special effects.
4) Audience testing helped refine editing and ensure the video intrigued and interested their target demographic.
Evaluation question 2
The document discusses how various media texts used to promote an artist and album effectively link together through consistent visual elements and themes. Key elements like costumes, lighting, colors, props, and fonts are carried throughout a music video and print materials like posters, magazines ads, and album packaging to clearly convey the artist's image and message. Maintaining similar visual representations of the artist across all media ensures the materials reinforce each other and present a cohesive promotional campaign.
Print Products - Evaluation 1 - Yzabelle Celosa A2
This document discusses conventions seen in digipaks and magazine advertisements for pop music. It notes that digipaks typically feature prominent images of the artist to promote recognition. Images are often edited for a youthful look and continuity across products. Connections between visuals and lyrics are also common. Magazine ads usually have a bold, vibrant design and feature the artist name, album name, and images linking the ad to other materials like the digipak and music video. Conventions are followed to make the designed materials seem professional and aligned with real pop music media texts.
Q2
Through using synergistic promotional packages, the digipak, music video, and magazine advert effectively promoted each other. The digipak advertised the album and was in turn advertised in the magazine. Viewers of the music video or readers of the digipak would be tempted to consume the other media. Together, the packages created recognition of the artist and album across formats to boost sales and awareness.
Evaluation question 2
The document discusses the creative choices made in producing promotional materials for a pop rock band. Key elements discussed include:
- Choosing pink/purple and red colors that relate well to the pop rock genre and allow the materials to stand out.
- Selecting a font with arrows in the letters to suggest the band is pushing boundaries while staying true to their style.
- Using dark lighting on performers' faces in the music video to intrigue audiences and LED lights on the singer to build their star image.
- Outfitting actors in typical pop rock attire of t-shirts and jeans to make the band relatable.
- Telling a narrative music video theme of a relationship breaking up
Evaluation 4
We used various digital media technologies in the planning, production, and evaluation stages of creating a music video, magazine advertisement, and digipak.
Digital surveys on social media and Google Drive helped with audience research and planning. DSLR cameras were used to film and take photos. StoryboardThat created storyboards and Google Sites provided research inspiration. Microsoft Office created early drafts.
Premiere Pro edited the music video. Photoshop edited photos and created the final products. Prezi, Powtoon, and PowerPoint were used for evaluations.
Challenges included learning new software, and technical issues were sometimes overcome by using alternative programs or asking for help. The digital media technologies were crucial
Question 1 finalo
The document discusses how the media product was inspired by and develops conventions of real music videos and albums. It was inspired by videos from Rita Ora and Redlight that use intimate shots and party themes. It develops conventions by using only one location with changing backgrounds, focusing more on the female artist's lip syncing than the male DJing, and including the track list inside rather than on the back of the digipak. Overall, the media product was meant to have a fun, energetic vibe while also challenging conventions in its presentation.
Q2 -media coursework
The document discusses branding and brand image for artists. It analyzes Katy Perry's brand image as "fun, feisty and sexy" which she portrays through her music videos, costumes, and personality. The author's goal was to create a brand image for their own artist that would appeal to a target audience of 13-18 year olds. They aimed for a "young, girly, outgoing" brand image by following conventions of pop music videos through elements like costumes, location, and storyline. Their music video and ancillary materials incorporated bright colors and themes of love to match this pop brand image.
Question One
The media product challenges conventions by having the music video portray the girl band in an independent style rather than a typical girly band look. It focuses more on telling a story through the 1950s-style song rather than featuring the band. The advert challenges conventions by using a collage of band members' photos rather than polished images, aiming to show their personalities. The flatpack plan opens like a book with photos showing the filming process rather than just promoting the band, offering something different from typical girl band media. Overall, the products were designed to develop on researched media styles while also challenging conventions by making the portrayals more independent and personalized.
Media evaluation
Blumler and Kats suggested that audiences make choices about how and when they consume media based on various reasons and ways of reading media texts. The document discusses applying several communication theories to help understand how audiences might engage with a promotional package for a band called Indya, including theories about personal identity, gaining insight into oneself, negotiated readings, polysemy, signs and symbols, and cultural ideas. Specifically, it suggests that the music video for Indya explores themes of identity and feminism that could resonate with and provide insight for its target teenage audience.
Evaulation 2
The student created a music video, digipak, and magazine advertisement that were all linked through a common water theme. For each piece, the student researched conventions of the genres to include appropriate elements and ensure consistency across the works. The music video, digipak, and advertisement were also designed to promote each other by featuring similar visuals and including references and links between the pieces. The end results were coherent creative works that effectively promoted the artist through an interconnected promotional campaign.
Evaluation
This evaluation summarizes the process of creating a music video, CD cover, and magazine advertisement for a rap artist. It addresses four questions: how the media products use or challenge conventions, how effective the combination of materials is, what was learned from audience feedback, and how new technologies were used. The music video challenges conventions by showing the artist alone at a photoshoot rather than in a group on the street. Feedback indicated most liked the video and CD cover while some felt they could be improved. Various technologies like cameras, editing software, and the internet were used at different stages of the process.
Evaluation question 2
The document discusses the inspiration, effectiveness, and synergy of combining a main music video product with ancillary tasks like a digipak and magazine ad. It analyzes how using consistent branding elements like color, typography, and characters across the products helps create a cohesive promotional package and wider audience reach. Traditional media like TV music channels and new media platforms are considered for exhibiting the music video.
Evaluation
This document summarizes an evaluation of a group media project that included a music video, CD cover, and magazine ad. It discusses how the project used and challenged conventions of real media products by targeting a specific audience. Feedback was gathered from audiences on the CD cover designs. New media technologies like Final Cut Pro, Photoshop, and online research tools were used to construct, plan, and evaluate the project. The evaluation concludes the group worked well together but faced challenges when original artists backed out, requiring more time be spent rushing to complete the project.
Evaluation question 3
The document discusses what the author has learned from audience feedback on their promotional package for an indie music artist. They collected qualitative feedback at various stages of the project via video interviews, a Facebook group, and a final video interview. The feedback helped the author identify redundant features that situated their work within the indie genre, as well as aspects that could be improved. Key lessons included ensuring continuity across all elements, having a clear stylistic cohesion, and telling a fully clear narrative. The audience feedback confirmed that the work conformed to expectations of the indie genre.
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Q2 evaluation
The combination of the main music video product and ancillary texts like the magazine advert and digipack was effective and consistent. The digipack and magazine advert featured similar visual styles and information that linked back to the music video. This consistency across products allowed the audience to easily recognize the band. Feedback on the finished products was positive, showing that the ancillary texts and music video successfully portrayed the same message about the rock band to audiences.
Advertisement drafts
This document discusses three potential advertisement designs for a music CD. The first design is liked because it includes the CD cover, allowing viewers to recognize the album if they see it. The second design uses a close-up shot that is also used for the CD cover, so a different shot is preferred. The third design grabs attention by showing the artist in full and ensures viewers know who the ad is about.
Evaluation question 1
- The document discusses a music video, digipak, and magazine advertisement created by the author and their partner for their album.
- For the music video, they researched conventions of the genre and incorporated elements like locations, costumes, camera angles, and a love story narrative. They aimed to have the visuals connect to the music.
- For the digipak, they designed it to reflect the themes of the album through simple and effective design. They included typical elements like a barcode and lyric book.
- For the magazine ad, they used a landscape photograph as the central image rather than a close-up. They also used two different images rather than just the album cover, challenging conventions but in
Evaluation 2
The document discusses the effectiveness of combining a main product and ancillary texts to promote an up-and-coming artist. It believes the combination is effective because they work together to promote the artist and his new single. Both the main product and ancillary tasks challenge conventions by portraying the artist simply dressed without other actors, allowing him to stand out as a unique persona rather than a stereotypical sex symbol. Continuity between the video and ancillary pieces helps audiences familiarize themselves with the artist and increase his popularity.
Evaluation question 2
The document discusses how various media texts related to a music project are linked through consistent elements like costumes, props, imagery, colors, fonts, and overall messages. Specifically:
- The main artist's costume of a suit and hat created a unique and recognizable style across all texts.
- Props like microphones and headphones emphasized the musical element and performance.
- Body positions and images of the artist holding a microphone were consistent.
- Similar color schemes, fonts, and black and white aesthetics created cohesion.
- Aligning messages around themes of success and achievement tied all pieces together.
Audience feedback results and analysis
The survey results showed that the audience responded positively to the album digipak, website, and music video created by rLb Pictures. Specifically:
- 16/20 people thought the album digipak looked professional and fit the indie rock genre.
- 17/20 people thought the website homepage was visually appealing and looked like a real artist's site.
- 17/20 people thought the music video was professionally made and fit the indie rock genre.
The feedback indicated that rLb Pictures was generally successful in crafting media that appealed to their target audience and emulated real examples of the genres. However, some aspects like font colors and image usage could still be improved.
A2 evauation 1 finaaal
The document discusses conventions of music videos in the indie/pop genre. It notes that music videos in this genre typically focus on authentic performances by the band and close-up shots to create an emotional connection between the artist and audience. Narrative is also commonly used to relate the video to the song's lyrics and message. The document then examines conventions for magazine advertisements and digipaks targeting this genre, such as using similar imagery to related videos and including band information and social media links.
Media evaluation question 3: What have you learnt from your audience feedback?
From distributing questionnaires to their target audience of females aged 15-25, the document summarizes the following key findings:
1) Most listened to music with friends or in cars, and watched music videos on channels like MTV. Pop, R&B, and indie music were most popular.
2) To appeal to their mainstream audience, the video was filmed in a studio following pop music conventions, though an "edge" was needed to stand out.
3) Green screening was difficult and led to picture quality flaws, so more planning was needed for special effects.
4) Audience testing helped refine editing and ensure the video intrigued and interested their target demographic.
Evaluation question 2
The document discusses how various media texts used to promote an artist and album effectively link together through consistent visual elements and themes. Key elements like costumes, lighting, colors, props, and fonts are carried throughout a music video and print materials like posters, magazines ads, and album packaging to clearly convey the artist's image and message. Maintaining similar visual representations of the artist across all media ensures the materials reinforce each other and present a cohesive promotional campaign.
Print Products - Evaluation 1 - Yzabelle Celosa A2
This document discusses conventions seen in digipaks and magazine advertisements for pop music. It notes that digipaks typically feature prominent images of the artist to promote recognition. Images are often edited for a youthful look and continuity across products. Connections between visuals and lyrics are also common. Magazine ads usually have a bold, vibrant design and feature the artist name, album name, and images linking the ad to other materials like the digipak and music video. Conventions are followed to make the designed materials seem professional and aligned with real pop music media texts.
Q2
Through using synergistic promotional packages, the digipak, music video, and magazine advert effectively promoted each other. The digipak advertised the album and was in turn advertised in the magazine. Viewers of the music video or readers of the digipak would be tempted to consume the other media. Together, the packages created recognition of the artist and album across formats to boost sales and awareness.
Evaluation question 2
The document discusses the creative choices made in producing promotional materials for a pop rock band. Key elements discussed include:
- Choosing pink/purple and red colors that relate well to the pop rock genre and allow the materials to stand out.
- Selecting a font with arrows in the letters to suggest the band is pushing boundaries while staying true to their style.
- Using dark lighting on performers' faces in the music video to intrigue audiences and LED lights on the singer to build their star image.
- Outfitting actors in typical pop rock attire of t-shirts and jeans to make the band relatable.
- Telling a narrative music video theme of a relationship breaking up
Evaluation 4
We used various digital media technologies in the planning, production, and evaluation stages of creating a music video, magazine advertisement, and digipak.
Digital surveys on social media and Google Drive helped with audience research and planning. DSLR cameras were used to film and take photos. StoryboardThat created storyboards and Google Sites provided research inspiration. Microsoft Office created early drafts.
Premiere Pro edited the music video. Photoshop edited photos and created the final products. Prezi, Powtoon, and PowerPoint were used for evaluations.
Challenges included learning new software, and technical issues were sometimes overcome by using alternative programs or asking for help. The digital media technologies were crucial
Question 1 finalo
The document discusses how the media product was inspired by and develops conventions of real music videos and albums. It was inspired by videos from Rita Ora and Redlight that use intimate shots and party themes. It develops conventions by using only one location with changing backgrounds, focusing more on the female artist's lip syncing than the male DJing, and including the track list inside rather than on the back of the digipak. Overall, the media product was meant to have a fun, energetic vibe while also challenging conventions in its presentation.
Q2 -media coursework
The document discusses branding and brand image for artists. It analyzes Katy Perry's brand image as "fun, feisty and sexy" which she portrays through her music videos, costumes, and personality. The author's goal was to create a brand image for their own artist that would appeal to a target audience of 13-18 year olds. They aimed for a "young, girly, outgoing" brand image by following conventions of pop music videos through elements like costumes, location, and storyline. Their music video and ancillary materials incorporated bright colors and themes of love to match this pop brand image.
Question One
The media product challenges conventions by having the music video portray the girl band in an independent style rather than a typical girly band look. It focuses more on telling a story through the 1950s-style song rather than featuring the band. The advert challenges conventions by using a collage of band members' photos rather than polished images, aiming to show their personalities. The flatpack plan opens like a book with photos showing the filming process rather than just promoting the band, offering something different from typical girl band media. Overall, the products were designed to develop on researched media styles while also challenging conventions by making the portrayals more independent and personalized.
Media evaluation
Blumler and Kats suggested that audiences make choices about how and when they consume media based on various reasons and ways of reading media texts. The document discusses applying several communication theories to help understand how audiences might engage with a promotional package for a band called Indya, including theories about personal identity, gaining insight into oneself, negotiated readings, polysemy, signs and symbols, and cultural ideas. Specifically, it suggests that the music video for Indya explores themes of identity and feminism that could resonate with and provide insight for its target teenage audience.
Evaulation 2
The student created a music video, digipak, and magazine advertisement that were all linked through a common water theme. For each piece, the student researched conventions of the genres to include appropriate elements and ensure consistency across the works. The music video, digipak, and advertisement were also designed to promote each other by featuring similar visuals and including references and links between the pieces. The end results were coherent creative works that effectively promoted the artist through an interconnected promotional campaign.
What's hot (18)
Media evaluation question 3: What have you learnt from your audience feedback?
Media evaluation question 3: What have you learnt from your audience feedback?
Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2
Similar to Media
Evaluation
This evaluation summarizes the process of creating a music video, CD cover, and magazine advertisement for a rap artist. It addresses four questions: how the media products use or challenge conventions, how effective the combination of materials is, what was learned from audience feedback, and how new technologies were used. The music video challenges conventions by showing the artist alone at a photoshoot rather than in a group on the street. Feedback indicated most liked the video and CD cover while some felt they could be improved. Various technologies like cameras, editing software, and the internet were used at different stages of the process.
Evaluation question 2
The document discusses the inspiration, effectiveness, and synergy of combining a main music video product with ancillary tasks like a digipak and magazine ad. It analyzes how using consistent branding elements like color, typography, and characters across the products helps create a cohesive promotional package and wider audience reach. Traditional media like TV music channels and new media platforms are considered for exhibiting the music video.
Evaluation
This document summarizes an evaluation of a group media project that included a music video, CD cover, and magazine ad. It discusses how the project used and challenged conventions of real media products by targeting a specific audience. Feedback was gathered from audiences on the CD cover designs. New media technologies like Final Cut Pro, Photoshop, and online research tools were used to construct, plan, and evaluate the project. The evaluation concludes the group worked well together but faced challenges when original artists backed out, requiring more time be spent rushing to complete the project.
Evaluation question 3
The document discusses what the author has learned from audience feedback on their promotional package for an indie music artist. They collected qualitative feedback at various stages of the project via video interviews, a Facebook group, and a final video interview. The feedback helped the author identify redundant features that situated their work within the indie genre, as well as aspects that could be improved. Key lessons included ensuring continuity across all elements, having a clear stylistic cohesion, and telling a fully clear narrative. The audience feedback confirmed that the work conformed to expectations of the indie genre.
Evaluation
Emily Thomas discusses her group's media production of a music video for the song "Dog Days" by Florence and the Machine. She also produced two ancillary tasks: a magazine advertisement and a digipack. She analyzes how their production uses conventions of real media products through similarities in style, camerawork, editing techniques, and intertextuality. Feedback from the target audience was positive overall but pointed out some areas for improvement, such as clarifying the storyline. A variety of media technologies were used in the construction, research, planning and evaluation of the project, including blogs, YouTube, Google, magazines, video cameras, and Adobe Premiere editing software.
Advanced Portfolio Evaluation
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Through shots, mise-en-scene, and titles, the video depicts the man's loneliness and memories of his relationship, culminating in his love returning to him after seeing news of his devotion. Audience feedback found the storytelling effective at conveying the song's message.
Advanced Portfolio Evaluation
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Camera shots and mise-en-scene techniques help convey the storyline and emotions. Audience feedback found the narrative video to be appropriate and entertaining, showing the unconventional approach was successful.
Evaluation question 1
The document discusses how the student conformed to and challenged conventions in their music video, digipak, and magazine advertisement projects. They tried to make the music video as realistic as possible by including a variety of interior and exterior locations. Their research informed elements like camera angles, transitions, and incorporating a love story narrative. For the digipak, they designed it to reflect the album's themes and kept it simple. The magazine ad featured a landscape photo instead of a close-up image and used a double-page landscape format, challenging conventions. Overall, the student aimed to balance conforming to standards while also challenging norms based on other successful media examples.
Evaluation
The document discusses a music video called "Rum and Redbull" created by the author. It uses forms and conventions of real music videos, such as including shots of an actress lip syncing and dancing to attract viewers. However, it also challenges conventions by not using many dancers and instead focusing on everyday people partying. Feedback on the video and ancillary materials like the magazine ad and digipak was positive overall. Viewers felt it was unique and stood out from other commercial videos. The author also discusses the research, planning, filming, editing and evaluation process, and how new media technologies like YouTube, editing software, and online sharing platforms were used.
Evaluation
The student conducted research on documentary forms and conventions before creating their own documentary extract. They looked at examples like propaganda films from WWII and modern documentaries. Key forms and conventions they explored included voice-overs, interviews, archival footage, reconstructions, and montages. For their own extract, they incorporated interviews and archival footage to make it more conventional while also challenging conventions with an animated talking head. They created ancillary products for a magazine and poster that matched the theme of their extract. Audience feedback praised aspects they didn't expect and identified areas for improvement like limiting unused footage.
Evaluation Question 3
The document discusses what the author has learned from collating target audience feedback on their promotional package for an indie music artist. Specifically, the author learned that their package successfully created continuity across the three components, had a clear stylistic cohesion, and was interpreted by audiences as fitting within the indie genre based on its use of conventions from other real indie products. The target audience feedback also identified areas for improvement, such as ensuring a clearer narrative in the music video. Overall, collating qualitative feedback helped the author create a professional promotional package that audiences received as expected for the indie genre.
How effective is the combination of your main product and your ancillary texts?
The student was required to create a documentary along with ancillary texts, including a radio trailer and magazine spread, to demonstrate a marketing campaign.
The documentary, titled "Off the Record", features an interview with a grime artist. The 30-second radio trailer promotes the documentary in an urban style. The magazine spread includes information about the documentary such as photos, description and screening details.
The student linked the products together through their shared grime theme and by featuring the artist in all materials. They effectively promoted the documentary through different media channels and genres while maintaining consistency in branding. The ancillary texts worked together with the documentary to enhance its marketing and raise awareness among the target audience.
In what ways does your media product use, develop or challenge forms and conv...
The document summarizes a group project to create media products for the rap genre, including a music video, magazine ad, and CD packaging. It discusses how the group researched conventions of real rap media to both exploit typical forms and also challenge some conventions. Specifically, it discusses how the music video uses shots and camera angles commonly seen in rap videos but challenges conventions like expensive clothing and settings that portray artists as superficial in order to portray the artist as genuine and committed to his roots.
Evaluation Part Two
The group created a range of ancillary texts like a digipack and magazine advertisement to promote the artist Belle Rose and increase her fan base. Feedback from questionnaires showed that viewers responded positively to the natural beauty theme and camera work in the music video but that additional locations could have improved engagement. Various media technologies were used at each stage of research, planning, production, and distribution to make the project accessible across platforms and evaluate effectiveness.
Feedback
The survey results showed that the audience responded positively to the album digipak, website, and music video created by rLb Pictures. Specifically:
- 16/20 people thought the album digipak looked professional and fit the indie rock genre.
- 17/20 people thought the website homepage was visually appealing and looked like a real artist's site.
- 17/20 people thought the music video was professionally made and fit the indie rock genre.
The feedback indicated that rLb Pictures was generally successful in crafting media that appealed to their target audience and emulated real examples of the genres. However, some aspects like font colors and image usage could still be improved.
Audience feedback
The survey results showed that the audience responded positively to the album digipak, website, and music video created by rLb Pictures. Specifically:
- 16/20 people thought the album digipak looked professional and fit the indie rock genre.
- 17/20 people found the website homepage visually appealing and like a real artist's site.
- 17/20 people thought the music video was professionally made and fit the indie rock genre.
The feedback indicated that rLb Pictures was generally successful in crafting media that appealed to their target audience and emulated conventions of the indie rock genre. However, a few areas for potential improvement were also identified.
Audience feedback results and analysis
The survey results showed that the audience responded positively to the album digipak, website, and music video created by rLb Pictures. Specifically:
- 16/20 people thought the album digipak looked professional and fit the indie rock genre.
- 17/20 people thought the website homepage was visually appealing and looked like a real artist's site.
- 17/20 people thought the music video was professionally made and fit the indie rock genre.
The feedback indicated that rLb Pictures was generally successful in crafting media that appealed to their target audience and emulated real examples of the genres. However, a few areas for potential improvement were also identified.
Evaluation
The document discusses a music video created for the song "Rum and Redbull" that uses an unconventional multi-strand narrative rather than a typical performance-based video. It aims to depict the everyday effects of drinking rum and Redbull on various characters. Feedback was positive about the unique approach, though some found the narrative confusing. Research involved using tools like Google and YouTube, and the video was filmed using a Canon camcorder.
Evaluation
This evaluation summarizes the creation of a music video and ancillary media products. It addresses how the products used and challenged conventions of the genre, how effective the combination of the main products and texts was, what was learned from audience feedback, and how new media technologies were used.
The evaluation discusses how the music video incorporated both typical elements of UK rap videos as well as unconventional aspects. It provides details on the creation and editing process, and analyzes the synergy between the video and CD cover/advertisements. Feedback from test audiences is presented, which led to improvements. The use of technologies during planning, filming and editing is also reviewed.
Evaluation final
Our media product is a dancehall music video that follows conventions of the genre but also challenges them in some ways. We received positive feedback on our ancillary texts but mixed feedback on the music video, with some finding the storyline confusing. Audience research helped us target 13-25 year olds but some felt we could have simplified the narrative. New media technologies helped with research, production and evaluation.
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Media
- 2. my set task for my A2 media coursework was for me and my partner to film a documentary, not just that but along with the documentary we had to construct a radio trailer, a double page spread magazine , In order to market our documentary.
- 3. For the main product we decided to put together a body of work which would be the documentary and we named it ‘Off the Record’ we felt that this name suited it the best because it made it obvious that our documentary was going to be on the music industry and it was up to our audience to figure out while watching our documentary to realize it was about Grime. The documentary is approximately 5 minutes long and included interview with ‘Richie Banks’
- 4. For the radio trailer we took inspiration from Charlie Sloth his raw passion and voice. Our radio presenter Jamie Redpath suited the part perfectly his voice and passion was similar to Charlie’s and we felt that it was vital that we got him to be on our radio trailer, because of him the radio advert turned out better than we expected.
- 5. When creating the listing magazine we had intentions for it to look professional, after collecting a huge range of different magazines and looking through them and researching codes and conventions it allowed us to be cautious and aware of what exactly to at to make our listing magazine look presentable and professional. We including a majority of the typical codes in our magazine and also we included exclusive pics from the documentary so that the reader could get an insight of what's to come.
- 6. Guess which one is the professional one
- 7. I believe that our whole project was very effective and successful the combination of our radio advert, listing magazine, and documentary as they all compliment each other. I felt I had an upper hand of putting together this project because when it comes to music it is a passion of mine learning about different genres and listening to all sorts of music which is on offer. I enjoy the arts of the industry, new artist new adlibs a new era of music is coming and I am glad to be a part of the evolution.
- 8. Looking back on the journey of this project it was far from easy, there was ups and downs in the process of filming, planning, and researching however looking at the reaction we got and the feedback from the documentary I am pleased to say that the hard work has paid off. Being a media student you are a director, you are a designer, you are an artist and it has made me realize that we are the media. Our thoughts, our ideas is what creates the true art in society. Overall the project on a whole I am pleased, with because I believe me and my partner worked extremely hard in order for our work to be what it is.