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Media 101: Understanding the Tools for Effective Communication, Media Advocacy and Policy Change

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This document provides an overview of media relations and social media strategies for organizations working in tobacco control. It discusses the purpose of engaging media to shape public opinion and influence policymakers. It also outlines best practices for monitoring media coverage, developing clear messaging, and responding to media through letters to the editor or social media posts. Guidelines are provided for writing effective letters to the editor and engaging audiences online through a tobacco control organization's website and social media platforms like Facebook and Twitter.

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Media 101 Understanding the tools for effective communication, building advocacy and policy change TFL Grantee and Partner Training
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose and Role of Media ,[object Object],[object Object],[object Object],[object Object]
Grantee and Partner Role in Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responding to Media Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Letters to the Editor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Letters to the Editor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Letters to the Editor ,[object Object],[object Object],[object Object],[object Object],[object Object]
Letter Writing Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging Documents ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Intro to www.LetsBeTotallyClear.org ,[object Object]
What Can I Do on the LBTC Site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So What’s Social Media ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Media 101: Understanding the Tools for Effective Communication, Media Advocacy and Policy Change

  • 1. Media 101 Understanding the tools for effective communication, building advocacy and policy change TFL Grantee and Partner Training
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Editor's Notes

  1. Review of what will be covered in the presentation today
  2. We can’t make the media do or say anything, nor can we prevent our opposition from getting their messages into the media. What we can do is make sure our messages and arguments are evidence based, better stated and make it into the realm of public opinion more often than our opponents.
  3. Discuss
  4. Discuss
  5. Discuss
  6. Discuss
  7. Note: Some papers call this section Letters, Letter to the Editor or Opinions
  8. Emphasize the importance of proofreading, and what can happen to credibility if there are mistakes.
  9. TFL is providing all grantees and partners with up to date statistics and facts related to your disparate group and tobacco. Turn over to Marigold Pascual and introduce Message Mapping.
  10. TFL is incorporating aspects of social media into this year’s policy strategy to raise awareness of the issues and to build advocates for policy change.