The document discusses horror film conventions that the author researched and analyzed in films like Se7en, The Conjuring, and Dawn of the Dead. Some key conventions mentioned include non-diegetic music, faster editing and shots to build suspense, contrasting shots of villains and vulnerable characters, dark colors, and abrupt cuts in sound. The author's group used several of these conventions in their own work, such as flashbacks, louder soundtracks, contrasting characters, and loud noises followed by silence. They also aimed to be more original by adding a character often associated with fun to create an eerie atmosphere and exploit people's fears.

2. After researching horror films before making my
product, I found out that the horror genre has
key components and convections that are
similar throughout a lot of horror movies. This
was in all types of media (audio, visual, mise en
scene, editing etc.) We analysed a lot of movies
as a group including ‘SE7EN’ ‘THE CONJURING’
and ’DAWN OF THE DEAD’. I was most impressed
with ‘EVIL DEAD’s opening titles as it was to my
taste, bloody, gory and quite simple twisted.

3. Some of the conventions I noticed were:
• gentle non-diegetic sound playing over the scene.
• As the shots picked up in pace, so did the soundtrack
• An often twisted shot of a dead person or other
disturbing object (to cause suspense).
• Faster shots and quicker editing. E.g. faster transitions.
• Shots of the villain mixed with shots of the vulnerable
character to show contrast.
• Dark colours that would signify either danger or that
would emit a dark atmosphere.
• Moving or distorted titles that would show agitation.
• A cut of sound at the last scene often straight after a
loud noise to cause tension and to signify the horror.

4. We used some of these conventions, such as:
• Flashbacks to shoe realisation of danger.
• Gradually louder soundtrack and noise.
• A villain and a vulnerable character that is by
their self.
• A big end to the title sequence with a loud noise
leading to silence.
• The title of the movie comes up with a loud noise
behind it to emphasise the importance and
horror aspect.
• Black and red colours to show obvious danger.
• Faster shots and transitions to create suspence
and to hint at the increase of danger to the
vulnerable person.

5. We challenged the ordinary conventions of
horror to try and make our product a little more
original. We did this by adding a character often
associated with fun. We did this because we
wanted t create an eerie atmosphere and turn
something that some find terrifying and some
find fun and make it scarier than ever. I believe
that if you make something scary enough then
people will remember where that fear is from.
People’s fears of clowns will come from our
product.