The document discusses MedExpert, a CRM and SFA platform developed by SoftExpert Mobility. It has been implemented by several pharmaceutical companies in Romania and won European IT awards. The platform allows managing client and product data, sending SMS and email campaigns, and generating reports on costs, message delivery, and key metrics. It provides a dedicated support team and remote software support.

1. MedExpert implementation at
Alfa Wassermann Romania Actavis Romania
London finalist 2011 Berlin finalist 2012
IT EUROPA – European IT Excellence Awards
Awards the best IT solutions and practices, rewarding the dedication towards
Customers.

2. Testimonials
• Alina Culcea - Country Manager Actavis Romania
MedExpert is a solution with certain benefits, both for the medical representatives
and the management. Last but not least, the support and proactive attitude of our
partners, entitle us to recommend with confidence the cooperation with this team.
• Carmela Negulescu - Country Manager Alfa Wassermann Romania
MedExpert helps us to have a more effective business.
The support offered by our partners is excellent.
• Alina Barcaru – IT Director Farmexim
Through MedExpert SFA & CRM, together with SoftExpert Mobility team, we
succeeded in implementing a turn-key solution, which brought us closer to our
clients, offering the salesforce members the necessary information in real-time.
• Claudia Marinescu - Office&HR Manager CROMA Pharma Romania
Regarding MedExpert team, I appreciate in the first place their professionalism,
patience, seriousness and constant availability in the communication with my
colleagues.
CROMA Pharma team thank you for your promptitude, seriousness and
professionalism.

3. MedExpert Platform
MedExpert CRM MedExpert Plus
MedExpert SFA MedExpert Konector
MedExpert BI
Teams Sales data ERP
(IMS, Cegedim, distributors)

4. MedExpert Konector

5. Features – system administrator
The system administrator inputs the necessary data to use the application:
f. The users and their login details;
h. The clients;
j. The products.

6. Features - users
The application allows the creation of individual messages of grouped in
campaigns, which will be sent by SMS and/or email.
The individual messages can be sent for a one-time occasion (reminder for an
invitation, a symposium etc.) of for special occasions (holidays, name days,
birthdays).
The messages can be managed in a very simple way:
a. The senders can be defined by membership:
- Specialty;
- County;
- Medical unit.
b. Campaign definition: a campaign can have several messages, for each
being possible to set sending date, time and content.
c. Holiday:
- Birthday: each client will receive an automatic message;
- Name day: all the client with a certain first name will receive a message
in the specific day;
- Public or religious holidays (New Year, Christmas, Easter): it is possible
to select the receivers who will receive automatic messages.

7. Reports
MedExpert Konector generates several reports:
1. Costs:
- Per brand;
- Per speciality;
- Per campaign.
2. Number of confirmed messages:
- Per brand;
- Per speciality;
- Per area.
3. Number of messages :
- Sent;
- Confirmed;
- On the way;
- Not delivered.

8. Benefits
5. The possibility to calculate exactly the costs on the basis of number of
receivers, thus observing the budget;
7. The reach with minimum effort, time and costs of a great number of
targets;
9. The possibility to customize the sender, in order to appear the company
name as the sender;
11.The warranty that all the messages reach the receivers.

9. Professional support
• Four person dedicated support team
• Several phone lines
• Dedicated email address (client_name@medexpert.ro)
• Real-time support through remote software solution

10. Over 600 users

11. Contact
• ROMANIA, Craiova
• Tel : +40.351.176804
• Fax : +40.361.816395
• office@medexpert.ro
• office@softexpertmobility.com
• www.medexpert.ro
• www.softexpertmobility.com
MedExpert Platform is developed by SoftExpert Mobility