Dedicated CRM to pharma industry

1. MedExpert implementation at
Alfa Wassermann Romania Actavis Romania
London finalist 2011 Berlin finalist 2012
IT EUROPA – European IT Excellence Awards
Awards the best IT solutions and practices, rewarding the dedication towards
Customers.

2. Testimonials
• Alina Culcea - Country Manager Actavis Romania
MedExpert is a solution with certain benefits, both for the medical representatives
and the management. Last but not least, the support and proactive attitude of our
partners, entitle us to recommend with confidence the cooperation with this team.
• Carmela Negulescu - Country Manager Alfa Wassermann Romania
MedExpert helps us to have a more effective business.
The support offered by our partners is excellent.
• Alina Barcaru – IT Director Farmexim
Through MedExpert SFA & CRM, together with SoftExpert Mobility team, we
succeeded in implementing a turn-key solution, which brought us closer to our
clients, offering the salesforce members the necessary information in real-time.
• Claudia Marinescu - Office&HR Manager CROMA Pharma Romania
Regarding MedExpert team, I appreciate in the first place their professionalism,
patience, seriousness and constant availability in the communication with my
colleagues.
CROMA Pharma team thank you for your promptitude, seriousness and
professionalism.

3. MedExpert Platform
MedExpert CRM MedExpert Plus
MedExpert SFA MedExpert Konector
MedExpert BI
Teams Sales data ERP
(IMS, Cegedim,distribuitors)

4. MedExpert CRM

5. To whom it addresses
2.Medical representatives:
- quick activity report;
- activity planning;
- access to visit history;
- access to the physicians and pharmacies database, using several
criteria (segmentation, targeting etc.);
- selt-monitoring.
2. Managers at different levels, from different departments (sales,
marketing, financial etc.):
- quick access, by few clicks, to basic reports regarding the
field activity.

6. Features
• Light design
• Off-line and on-line functionality
• Increased ergonomy: you can reach any report or feature from maximum 3 clicks.
Exemple – add physician visit details:

7. Professional services
Database maintenance:
• Initial import, with multiple records cleaning;
• Continuous import of databases received from the medical
representatives, with multiple records cleaning ;
• Harmonization of the speciality names from the files sent by the
reps with the names in MedExpert;
• Harmonization of the medical unit types from the files sent by the
reps with the names in MedExpert;
• Harmonization of the medical unit names from the files sent by the
reps with the names in MedExpert;
• Harmonization of the county names from the files sent by the reps
with the names in MedExpert.

8. Professional support
• 4 people dedicated team
• 4 phone numbers
• dedicated email adress (customer_name@medexpert.ro)
• remote software solution for real-time interventions

9. Over 600 users

10. Contact
• ROMANIA, Craiova
• Tel : +40.351.176804
• Fax : +40.361.816395
• office@medexpert.ro
• office@softexpertmobility.com
• www.MedExpert.ro
• www.SoftExpertMobility.com