As a Product Manager, you benefit from mixing anecdotes and data to have an understanding of customer needs. - You can track the success metrics of your product launch better by defining output metrics vs intermediary signals of progress. - Sometimes you need to drive stakeholder alignment and internal process changes to improve customer experience - You can build your own checklist for product launch and for communicating with customers to ensure you have your metrics ready, your communication is well received, and you are driving the desired customer behavior.