Deck presented during the Havas Media's Meaningful Brands Launching Event at the University of Miami on June 13, 2012.
DOWNLOAD FROM www.havasmediamiami.com
Measuring Meaning: The Evolution of Brand Value and What to Do About ItSustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/measuring-meaning-evolution-brand-value-what-do-about-it
Measuring Meaning: The Evolution of Brand Value and What to Do About ItSustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/measuring-meaning-evolution-brand-value-what-do-about-it
[Report] Decoding Sedan industry on social mediaSocial Samosa
The automobile industry has been speeding on social media and otherwise. With the massive consumer base residing on Facebook and Twitter, these brands choose to take this platform seriously.
A report by Konnect Insights showcases an analysis of the online presence and popularity of automobile brands. The report focuses on Sedan models of popular brands and how they’re performing on social media platforms.
The report suggests that audience discussing automobile brands on social platforms are overwhelmingly male - 70.42% overall. Audience analysis clearly defines that Hyundai (75.53%), Nissan (73.94%) and Skoda’s (73.29%) are the most male while Fiat Motors (35.45%), Honda (33.71%) and Chevrolet’s (32.16%) are the most female.
Toyota with 18% and Honda with 13% rejoice the major share of Twitter engagement, followed by Ford and Volkswagen both standing at 12% and Nissan at 11%, respectively. Maruti Suzuki and Fiat Motors have a poor engagement on the micro blogging platform with 1% and 2% engagement.
The story on Facebook is a tad bit different; Volkswagen with 42% grabbed the maximum attention of fans, followed by Nisaan with 25%, Chevrolet with 7%, Honda with 7%, and so on. The graphics clearly represent that Maruti's Facebook engagement was the lowest compared to the rest with only 0.011%.
Take a look at the report to understand the performance of automobile brands on social media.
BrandZ Top 100 Most Valuable Global Brands study 2014 - Millward BrownVikrant Mudaliar
The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year. It is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.
The combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis.
2017 BrandZ Top 100 Global Brands, el informe ha sido publicado por WPP y Kantar Millward Brown. En su 12º año, este es el estudio más completo en el valor de marca, basada en datos de actitudes únicas con más de 3 millones de consumidores entrevistados. El informe incluye un análisis a fondo de los consumidores y marcas comerciales frente a través de 14 categorías, así como el ranking Top 100 global.
Los 100 mejores marcas aumentaron su valor en un 8% año tras año con un valor de $ 3,64 billones. Los Cinco Temibles gigantes de la tecnología - Google, Apple, Microsoft, Amazon y Facebook - tomar los primeros lugares en el ranking de este año y combinados valen 25% del valor total de los 100 mejores.
Siguiendo con el tema de la interrupción, el informe se centra no sólo en las marcas más valiosas del mundo, sino también a las marcas emergentes, que están sacudiendo el status quo y desafiando las reglas de los gigantes.
Este informe incluye un análisis a fondo de qué es lo que hacen que las marcas valiosas de modo perdurable, mirada a la importancia de la marca sobre el precio, marcas fuertes y las diferencias significativas.
In today's over-crowded market, differentiating yourself online is more important than ever. In order to set your organization apart, you must develop an intimate knowledge of who you are and who you're not in order to build a strong brand. But what is the framework for this kind of introspection, and what exactly do you need to learn about yourself to start evolving your image into what you've always wanted it to be? In this talk, we'll walk through the steps to define and solidify your brand foundation, followed by an overview of the outlets you can use to uniquely express these qualities in such a way that provides a unique experience for your customers, shows you stand up for what you believe, and allows you to stand out in a sea of competition online.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
Ritualising your brand: how establishing meaningful, ownable behaviour can cr...Jon Howard
Inspired by the intersection of two areas of interest I have written about previously (stories & archetypes and behaviour change), this is a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty. I am interested in any thoughts you might have.
(If you would like me to present this or similar to your organisation, please feel free to get in contact)
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
[Report] Decoding Sedan industry on social mediaSocial Samosa
The automobile industry has been speeding on social media and otherwise. With the massive consumer base residing on Facebook and Twitter, these brands choose to take this platform seriously.
A report by Konnect Insights showcases an analysis of the online presence and popularity of automobile brands. The report focuses on Sedan models of popular brands and how they’re performing on social media platforms.
The report suggests that audience discussing automobile brands on social platforms are overwhelmingly male - 70.42% overall. Audience analysis clearly defines that Hyundai (75.53%), Nissan (73.94%) and Skoda’s (73.29%) are the most male while Fiat Motors (35.45%), Honda (33.71%) and Chevrolet’s (32.16%) are the most female.
Toyota with 18% and Honda with 13% rejoice the major share of Twitter engagement, followed by Ford and Volkswagen both standing at 12% and Nissan at 11%, respectively. Maruti Suzuki and Fiat Motors have a poor engagement on the micro blogging platform with 1% and 2% engagement.
The story on Facebook is a tad bit different; Volkswagen with 42% grabbed the maximum attention of fans, followed by Nisaan with 25%, Chevrolet with 7%, Honda with 7%, and so on. The graphics clearly represent that Maruti's Facebook engagement was the lowest compared to the rest with only 0.011%.
Take a look at the report to understand the performance of automobile brands on social media.
BrandZ Top 100 Most Valuable Global Brands study 2014 - Millward BrownVikrant Mudaliar
The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year. It is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.
The combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis.
2017 BrandZ Top 100 Global Brands, el informe ha sido publicado por WPP y Kantar Millward Brown. En su 12º año, este es el estudio más completo en el valor de marca, basada en datos de actitudes únicas con más de 3 millones de consumidores entrevistados. El informe incluye un análisis a fondo de los consumidores y marcas comerciales frente a través de 14 categorías, así como el ranking Top 100 global.
Los 100 mejores marcas aumentaron su valor en un 8% año tras año con un valor de $ 3,64 billones. Los Cinco Temibles gigantes de la tecnología - Google, Apple, Microsoft, Amazon y Facebook - tomar los primeros lugares en el ranking de este año y combinados valen 25% del valor total de los 100 mejores.
Siguiendo con el tema de la interrupción, el informe se centra no sólo en las marcas más valiosas del mundo, sino también a las marcas emergentes, que están sacudiendo el status quo y desafiando las reglas de los gigantes.
Este informe incluye un análisis a fondo de qué es lo que hacen que las marcas valiosas de modo perdurable, mirada a la importancia de la marca sobre el precio, marcas fuertes y las diferencias significativas.
In today's over-crowded market, differentiating yourself online is more important than ever. In order to set your organization apart, you must develop an intimate knowledge of who you are and who you're not in order to build a strong brand. But what is the framework for this kind of introspection, and what exactly do you need to learn about yourself to start evolving your image into what you've always wanted it to be? In this talk, we'll walk through the steps to define and solidify your brand foundation, followed by an overview of the outlets you can use to uniquely express these qualities in such a way that provides a unique experience for your customers, shows you stand up for what you believe, and allows you to stand out in a sea of competition online.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
Ritualising your brand: how establishing meaningful, ownable behaviour can cr...Jon Howard
Inspired by the intersection of two areas of interest I have written about previously (stories & archetypes and behaviour change), this is a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty. I am interested in any thoughts you might have.
(If you would like me to present this or similar to your organisation, please feel free to get in contact)
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
SB'12 - Karen Barnes - Shelton, Hernan Sanchaz - Havas Media Intelligence, Jo...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Reasons why smart marketers and business leaders need to pay close attention to the voice of the customer as a significant part of their business strategy.
A half day event hosted by Smoking Gun MD Rick Guttridge to celebrate the launch of its Marketing To Millennials guide. Three leading experts shared the stage to dissect the millennials label, understand the pressures affecting them at work & what makes them happy and finally a look at how to brands can be relevant and reach this audience. To view speaker videos or download the report, visit https://www.smokinggunpr.co.uk/the-millennial-mindset-event/
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Partnering for positive outcomes in the social environment. Health Care & PharmaShirley Williams
There is a quiet movement happening.
The social movement. It is being driven by the ordinary person. This deck describes the rise of the consumer and social media
Infografia Estudio de Percepciones: CNBC y Burson-Marsteller Corporate Percep...B-M Latam
CNBC, cadena líder de televisión en Estados Unidos y Burson-Marsteller, la empresa líder en comunicaciones estratégicas en el mundo, revelaron los resultados del estudio denominado CNBC/Burson-Marsteller Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. De manera exclusiva la empresa de investigación de mercado Penn Schoen Berland encuestó a más de 25.000 personas y a unos 1.800 ejecutivos de empresas en 25 países del mundo, acerca de los roles y responsabilidades de las corporaciones en la sociedad y su contribución a la economía.
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En este estudio, Boston Consulting Group pretende desmontar mitos sobre la generación conocida como millenials, habitualmente calificada de "vaga" y "poco comprometida" y realizar un acercamiento que ayude a conocer más a este grupo como consumidores. (En inglés)
Global Imperative: CSR Expectations From Today's Global ConsumersSustainable Brands
Showing up at the CSR table is no longer enough -- the universal expectation for companies to be responsible is immense and undeniable. Join Cone Communications and Sustainable Brands to learn about the findings and insights from the newly released 2013 Cone Communications/Echo Global CSR Study, a benchmark survey of 10,000 consumers in 10 of the world’s largest countries by GDP.
This webinar will walk you through the key data points and critical implications for business, including: expectations, priority issues, business approaches and preferred types of engagement. The session will also explore desired communications channels as well as insights into how consumers are using social media to engage with companies in a variety of ways.
Speakers:
Alison DaSilva, Executive Vice President, Research & Insights, Cone Communications
Liz Gorman, Senior Vice President, Sustainable Business Practices, Cone Communications
Young & Free is a movement dedicated to attracting the next generation of credit union members. This presentation is an update on the progress made by early 2010.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Set off and carry forward of losses and assessment of individuals.pptx
Meaningful Brands Latin America Presentation
1. A New Approach to Connect Brands with Consumers
Miami FL, June 13th, 2012
2. What Meaningfulness Means
1. From consumers to People
2. From Products to Outcomes
3. From “Me” to US
4. From talking to building relationships
5. From brands to transformational agents
2
3. Latin Americans are Resilient Consumers
Path
to
Growth
recovery
Oil
Crisis
Economic
Reforms
&
Liberaliza<on
Development
The
Lost
Depression
&
Stagna<on
Decade
1950s
1960s
1970s
1980s
1990s
2000s
2010s
GDP
3
4. Living Under a Context of Positivism
69% of Latin Americans are confident
their situation will be better a year from now
Argen&na Brazil Chile Colombia Ecuador Mexico Peru Venezuela
34% 82% 61% 87% 64% 60% 80% 51%
Source: TGI Latina, Wave I&II 2011
4
6. Intensively Unified and Connected Creating Collective
and Participative Identities
Source: Comscore 2012
5
of
the
Top
10
Engaged
markets
for
social
networking
are
in
La&n
America
6
7. What Makes a Brand Meaningful?
hNp://youtu.be/HBKWg4WoMIo
8. After listening to over 100,000 people across the world…
10
2007-08 2009 2010 2011
“Consumer Perception “Sustainable Futures” “Brand Sustainable Futures” “Meaningful Brands”
on Climate Change
and its potential • +20,000 consumers • 30,000 consumers • Listens to +50.000 people
impact on business” • 10 countries • 10 countries
• 14 countries
• 20 brands per market • +150 brands / 10 industries
• BSF Services • More than 300 brands in 10 industries
• Explores new territories and for the first
time it connects brands with well-being
• From services to Solutions
8
9. Only One Third of The Brands are Considered as Meaningful
Latam
Global
USA
Top
5
Europe
Contribution
% brands improving notably 20%
5%
8%
people’s quality of life
30%
Attachment
Attachment
% brands people would
really care if they disappeared 53%
30%
18%
12%
9
10. Their Level of Participation and Commitment
Determine Who They Are
Hostages
Devotees Concerned and
Active and committed overwhelmed
23%
24%
Disengaged
10%
Indifferent
Less informed
24%
and active
Critics 19%
Active and Informed
Defend their opinions
Skeptics
Less active
And very
10
Skeptical
11. Latin Americans Have Higher Levels of Active Participation
in Social and Individual Actions
Global Mexico Brazil Colombia Chile Argentina
Devotees 33% 50% 51% 49% 32% 33%
Hostages 9% 9% 12% 7% 8% 12%
Critics 25% 17% 16% 23% 39% 27%
Disengaged 16% 11% 11% 10% 7% 12%
Skeptics 18% 13% 10% 12% 14% 16%
Largest
segment
represented
as:
Increase/decrease
in
segment
size
of
at
least
3%
since
2010.
11
12. Resulting in a Higher Importance Placed in Social
and Environmental Issues When Deciding to Buy Products
All markets, 2010–2011
Always
Usually
Global 12 43
Chile 21 51
Mexico 17 54
Colombia 18 51
Argentina 19 47
Brazil 13 46
India 23 45
Spain 9 40
France 5 38
USA 5 31
UK 3 25
12
13. New Values Demand New Relationships
% Of People who Agreed on: Latam Global
The big companies should be involved in solving 80% 83%
the social and environmental problems
I trust more in those companies that behave
responsibily with the society and environment 77% 72%
Many companies try to be responsible with society
and environment just to protect their image 63% 64%
I would agree to pay 10% more for a product if it is
produced in a responsible and sustainable way 63% 53%
13
16. Quality is Perceived as a Mix of Outputs,
and Personal & Collective Outcomes.
Core: Personal Wellbeing
“Personal Outcomes”
Context: Collective Wellbeing
Community, Society, and the Environment
“Collective Outcomes”
16
17. Different Brands Follow Different Strategies
PERSONAL
Wellbeing
Meaningful Focus
Personal Focus
Collective Focus
COLLECTIVE
Wellbeing
17
18. Meaningful Brand Index:
A Vital Indicator of Brand Strength, Measuring the Quality of Outcomes
Meaningful Brand Index
§ Colective Solutions: 50% 50% § Personal Solutions:
Community, Social BSFQ MBI Human Wellness
and Global Wellness
Physical
Market
Financial
Workplace
Organiza&onal
Contribu&on
to
Community Performance
Contribu&on
to
Performance
Brand
Equity
Brand
Equity
Intelectual
Environment
Social
Management
&
Ethics
Emo&onal
Economy
Natural
18
19. The More a Brand Contributes to the Wellbeing of People, Society
and the Planet, the More Meaningful it Becomes
+
ρ= 0,818
-
Low Mid High
19
21. That Varies Signficantly Among Different Industries
Meaningful Brands 2011 LATAM
Brands' positioning according to their Meaningful Brand Index and Attachment Score
6.500
How much would you care if the brand
Attachment Score (scale 1-7)
6.00
5.500
disappeared?
5.00
4.500
4.00
3.500
3.00
45
50
55
60
65
70
75
80
85
Meaningful Brand Index 2011
Auto Chemicals & Pharma Consumer Goods Finance & Insurance Telecom Retail Food & Beverage
22. As Well As Among Markets Due to Focus Differences Among
Outputs, Collective & Personal Outcomes
Meaningful
Brand
Matrix
A
food
brand
-‐
USA
Same food brand in Brazil
“Me”
prevails
over
“them”
“Us” includes you and me
22
23. This Allows Brands to Define Roles Based
on What Really Matters for People
Consumer Insights Brand Roles Examples
Consumer insights & Brand’s context
Concerned and
powerless. Leader
Leader Company
Responsable
Consumption & Enabler
Life
Knowledge’s
Lagoons Mentor
Incentives &
Movilization
Promoter
Social Innovation Social Entrepreneur
Colaboration
26. From
products
to
OUTCOMES
To Talking and Acting in Human Terms
Meaningful
Aspira&onal
Benefit
Talk
Think
Trust
De “Yo”onsumers
to
CITIZENS
From
C a NOSOTROS
27. The opportunity:
Being Meaningful in Latin America Pays
95%
88%
94%
83%
77%
75%
Brand
with
High
Meaningful
29%
Brand
Index
Familiarity Overal Impression Purchase Re-Purchasing Advocacy Quality of Life Attachment
Intention (No Intention (Clients) Contribution
Clients)
92%
79%
56%
52%
Brands
With
35%
Low
Meaningful
26%
23%
Brand
Index
Familiarity Overal Impression Purchase Re-Purchasing Advocacy Quality of Life Attachment
Intention (No Intention (Clients) Contribution
Clients)
The Higher the Meanigfulness, the Stronger the brand equity & reputation
HM Intelligence BI 06/05/12 page 27
28. Latin Americans are Open and Expect Brands to Act
1. Brand’s actions must relate with relevant values and be transparent for citizens to adopt them.
2. Brands should invite citizens to act, Latin Americans are active and committed.
3. Brands need to get really personal and take local action, Latin Americans are proud of their heritage.
4. Brands that act on the right social variables -when relevant- will trigger Latin Americans’ social
attitudes.
5. Meaningful brands have the strongest brand equity reputation and attachment indexes.
29. We Can Build a Meaningful Brand Together
Listen &
Discover
• Brand Diagnosis
MB Audit • Discovery of new Opportunities & territories
to reconnect with citizens
Learn & Create, Do
Measure & Communicate
Meaningful
MB Track Communications
Solutions
• Measuring & Tracking • Meaningful Brand Ideas generation
• Learning and reinventing • Activation & Communications Plan
29
30. If you want to know more about Meaningful Brands and our Pan Regional
Communication Services in Latin America, please contact us to:
Mauricio Montenegro
Marketing & New Business Director
Havas Media International Miami
mauricio.montenegro@havasmedia.com
+1(305)702-1576