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This document lists the top 100 most powerful brands in the world according to brand value. It shows that the total value of all brands in the ranking increased from $1 trillion in 2007 to $1.94 trillion in 2008, with technology brands experiencing the strongest growth. Google topped the list with a brand value of $86 billion, followed by GE and Microsoft. Other notable findings include the rise of Chinese brands and continued growth of brands from emerging markets.





























