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Global Automobile Industry 
- An impact of global distribution of production facilities on costs and market shares
 INTRODUCTION 
 Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in 
the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer 
demand 
 The production of automobiles in volume began in the early 1890s, in Western Europe. 
 The USA started the production of both electric and gas automobiles by 1896 and in 1903, Ford stepped in. The 
price of cars reduced from USD 850 in 1908 to USD 360 in 1916. The great depression and the World Wars saw a 
drop in sale; but the 1950s and 1960s were the glorious era for automobiles (driven by Ford, GM and Chrysler) 
producing 11 million units in 1970 
 Ford Motor Company's mass-production model from the U.S. to Western Europe and Japan followed both World 
Wars I and II. This gives rise to two important trends 
1. The advancements in industrialization led to significant increase in the growth and production of the Japanese and 
German automotive markets. 
2. Due to the oil embargo from 1973 to 1974, the export of fuel efficient cars started from Japan to the U.S. 
 The world automobile industry is witnessing an unprecedented scale of change from the 1990
 Leaders in Automobile Industry 
 According to revenue in FY 2013, the global market leader in 
automobile industry are 
I. Volkswagen AG (16%) 
II. Toyota (13%) 
III. Daimler (10%) 
IV. GM (9%) 
V. Ford (9%) 
VI. BMW (6%) 
VII. Nissan (6%) 
VIII. Honda (6%) 
IX. Hyundai (5%) 
X. SAIC (5%) 
XI. Peugeot SA (4%) 
Volkswagen AG 
16% 
Toyota 
13% 
Daimler 
10% 
GM 
9% 
Ford 
9% 
BMW 
6% 
Hyundai 
Honda 
6% 
Nissan 
6% 
5% 
SAIC 
5% 
PAS 
4% 
Others 
11% 
SOURCE: STATISTA 2014
 Market shares of Automobile Companies 
 According to Market shares of FY 2013, the global market 
leader in automobile industry are 
I. Toyota Motor Corporation (TM-12%) 
II. General Motors Company (GM-12%) 
III. Volkswagen AG (VOW-12%) 
IV. Hyundai–Kia Group(9%) 
V. Renault-Nissan Group(9%) 
VI. Ford Motor Company (F-6%) 
VII. SAIC Motor Corporation(6%) 
VIII. Fiat Chrysler Group(5%) 
IX. Honda(4%) 
X. Peugeot SA(3%) 
Global Automobile Manufacturer Market Shares 2013 
Toyota 
GM 
12% 
Volkswagen AG 
12% 
Hyundai-Kia 
9% 
Renault-Nissan 
9% 
Ford 
6% 
SAIC 
6% 
Peugeot SA 
Honda 
Fiat-Chrtsler 
5% 
3% 
Others 
Source: Bloomberg
 Volkswagen (Sales) 
 To study the impact of global distribution of 
production facilities we need to understand its effect 
on particular region and compare it with the whole 
scenario 
 The comparison of sales of Volkswagen is shown in 
the graph 
 The Global sales of Volkswagen is relatively high as 
compared to sales in other countries 
 The sales in china is the highest as compared to other 
two countries 
 Analyzing the graph, it can be seen that the Global 
sales of Volkswagen has gone double compared to 
the total sales of leading countries 
Sales 2013 
Globally US Japan China 
12000000 
10000000 
8000000 
6000000 
4000000 
2000000 
0 
Sales 9700000 611700 67282 3270000 
Source: Wall street Journal & JADA
 Volkswagen (Revenue) 
 The revenue of Volkswagen for the FY 2013 is shown 
in the graph 
 The total revenue for FY 2013 is € 197 billion 
 The total is revenue divided into 4 regions from 
which the Europe and other regions Volkswagen has 
gained maximum revenue 
 For Volkswagen going globally has just not 
benefited the sales but has also increased the 
revenue 
 As Volkswagen being a German company, the 
revenue earned contributes a larger portion to 
Germany’s national income 
197 
117.06 
27.43 
35.02 
17.5 
0 50 100 150 200 250 
South America 
North America 
Asia-Pacific 
Europe/other 
Globally 
Revenue (in billion euros) 
Region 
Revenue in FY 2013 
Sales 
Source: STATISTA
 Contribution of Automobile industry in 
Economy 
o Automobiles are a liberating technology for people around the world. The personal automobile allows people to live, work 
and play in ways that were unimaginable a century ago. 
Automobiles provide access to markets, to doctors, to jobs. 
Nearly every car trip ends with either an economic transaction 
or some other benefit to our quality of life. 
o Automobiles represent freedom and economic growth 
o It has been a representation of a nation’s manufacturing industry 
serving the best interests of the nation 
o If auto manufacturing were a country, it would be the sixth largest 
economy 
o In 2011-2012, automobile industry contributed about 0.5% to the 
Australian economy including auto parts manufacturing which is $5.4 
billion
 Automobile Industry- An employer 
o The world’s automotive industry made over 66 million cars, vans, 
trucks and buses in 2005. These vehicles are essential to the working 
of the global economy and to the wellbeing of the world’s citizens. 
This level of output is equivalent to a global turnover (gross 
revenue) of almost €2 trillion. 
o Building sixty-six million vehicles requires the employment of more 
than eight million people directly in making the vehicles and the 
parts that go into them. This is over five percent of the world’s total 
manufacturing employment. In addition to these direct employees, 
about five times more are employed indirectly in related 
manufacturing and service provision, such that an estimated more 
than 50 million people earn their living from cars, trucks, buses and 
coaches. 
o Automobile industry create jobs, jobs and jobs 
Source: OICA
 Conclusion 
o The global auto industry is a key sector of the economy 
for every major country in the world. The industry 
continues to grow, registering a 30 percent increase 
over the past decade (1995-2005) Source: OICA 
o There is also an increase in 30% in the production of 
automobile over a decade (2003-2013), which in turn 
has not only increased employment but has also 
increased the revenue of automobile company 
contributing to the economy of various countries 
o Thus the automobile industry is the single greatest 
engine of economic growth in the world 
AUTOMOBILE PRODUCTION 
Production Linear (Production) 
60663225 
87299993 
100000000 
80000000 
60000000 
40000000 
20000000 
0 
2003 2013 
Source: OICA
THANK YOU

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Global Automobile Industry

  • 1. Global Automobile Industry - An impact of global distribution of production facilities on costs and market shares
  • 2.  INTRODUCTION  Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand  The production of automobiles in volume began in the early 1890s, in Western Europe.  The USA started the production of both electric and gas automobiles by 1896 and in 1903, Ford stepped in. The price of cars reduced from USD 850 in 1908 to USD 360 in 1916. The great depression and the World Wars saw a drop in sale; but the 1950s and 1960s were the glorious era for automobiles (driven by Ford, GM and Chrysler) producing 11 million units in 1970  Ford Motor Company's mass-production model from the U.S. to Western Europe and Japan followed both World Wars I and II. This gives rise to two important trends 1. The advancements in industrialization led to significant increase in the growth and production of the Japanese and German automotive markets. 2. Due to the oil embargo from 1973 to 1974, the export of fuel efficient cars started from Japan to the U.S.  The world automobile industry is witnessing an unprecedented scale of change from the 1990
  • 3.  Leaders in Automobile Industry  According to revenue in FY 2013, the global market leader in automobile industry are I. Volkswagen AG (16%) II. Toyota (13%) III. Daimler (10%) IV. GM (9%) V. Ford (9%) VI. BMW (6%) VII. Nissan (6%) VIII. Honda (6%) IX. Hyundai (5%) X. SAIC (5%) XI. Peugeot SA (4%) Volkswagen AG 16% Toyota 13% Daimler 10% GM 9% Ford 9% BMW 6% Hyundai Honda 6% Nissan 6% 5% SAIC 5% PAS 4% Others 11% SOURCE: STATISTA 2014
  • 4.  Market shares of Automobile Companies  According to Market shares of FY 2013, the global market leader in automobile industry are I. Toyota Motor Corporation (TM-12%) II. General Motors Company (GM-12%) III. Volkswagen AG (VOW-12%) IV. Hyundai–Kia Group(9%) V. Renault-Nissan Group(9%) VI. Ford Motor Company (F-6%) VII. SAIC Motor Corporation(6%) VIII. Fiat Chrysler Group(5%) IX. Honda(4%) X. Peugeot SA(3%) Global Automobile Manufacturer Market Shares 2013 Toyota GM 12% Volkswagen AG 12% Hyundai-Kia 9% Renault-Nissan 9% Ford 6% SAIC 6% Peugeot SA Honda Fiat-Chrtsler 5% 3% Others Source: Bloomberg
  • 5.  Volkswagen (Sales)  To study the impact of global distribution of production facilities we need to understand its effect on particular region and compare it with the whole scenario  The comparison of sales of Volkswagen is shown in the graph  The Global sales of Volkswagen is relatively high as compared to sales in other countries  The sales in china is the highest as compared to other two countries  Analyzing the graph, it can be seen that the Global sales of Volkswagen has gone double compared to the total sales of leading countries Sales 2013 Globally US Japan China 12000000 10000000 8000000 6000000 4000000 2000000 0 Sales 9700000 611700 67282 3270000 Source: Wall street Journal & JADA
  • 6.  Volkswagen (Revenue)  The revenue of Volkswagen for the FY 2013 is shown in the graph  The total revenue for FY 2013 is € 197 billion  The total is revenue divided into 4 regions from which the Europe and other regions Volkswagen has gained maximum revenue  For Volkswagen going globally has just not benefited the sales but has also increased the revenue  As Volkswagen being a German company, the revenue earned contributes a larger portion to Germany’s national income 197 117.06 27.43 35.02 17.5 0 50 100 150 200 250 South America North America Asia-Pacific Europe/other Globally Revenue (in billion euros) Region Revenue in FY 2013 Sales Source: STATISTA
  • 7.  Contribution of Automobile industry in Economy o Automobiles are a liberating technology for people around the world. The personal automobile allows people to live, work and play in ways that were unimaginable a century ago. Automobiles provide access to markets, to doctors, to jobs. Nearly every car trip ends with either an economic transaction or some other benefit to our quality of life. o Automobiles represent freedom and economic growth o It has been a representation of a nation’s manufacturing industry serving the best interests of the nation o If auto manufacturing were a country, it would be the sixth largest economy o In 2011-2012, automobile industry contributed about 0.5% to the Australian economy including auto parts manufacturing which is $5.4 billion
  • 8.  Automobile Industry- An employer o The world’s automotive industry made over 66 million cars, vans, trucks and buses in 2005. These vehicles are essential to the working of the global economy and to the wellbeing of the world’s citizens. This level of output is equivalent to a global turnover (gross revenue) of almost €2 trillion. o Building sixty-six million vehicles requires the employment of more than eight million people directly in making the vehicles and the parts that go into them. This is over five percent of the world’s total manufacturing employment. In addition to these direct employees, about five times more are employed indirectly in related manufacturing and service provision, such that an estimated more than 50 million people earn their living from cars, trucks, buses and coaches. o Automobile industry create jobs, jobs and jobs Source: OICA
  • 9.  Conclusion o The global auto industry is a key sector of the economy for every major country in the world. The industry continues to grow, registering a 30 percent increase over the past decade (1995-2005) Source: OICA o There is also an increase in 30% in the production of automobile over a decade (2003-2013), which in turn has not only increased employment but has also increased the revenue of automobile company contributing to the economy of various countries o Thus the automobile industry is the single greatest engine of economic growth in the world AUTOMOBILE PRODUCTION Production Linear (Production) 60663225 87299993 100000000 80000000 60000000 40000000 20000000 0 2003 2013 Source: OICA