MCN 2012: The Message is in the Medium for the Masses
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MCN 2012: Seattle The Message is in the Medium for the Masses Ideal Production vs. Real Production A look
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MCN 2012: The Message is in the Medium for the Masses
- 1. The Message is in the Medium for the Masses Ideal Production vs. Real Production
- 2. Whether the light is being used for brain surgery or night baseball is a matter of indifference. It could be argued that these activities are in some way the “content” of the electric light, since they could not exist without the electric light. This fact merely underlines the point that “the medium is the message” because it is the medium that shapes and controls the scale and form of human association and action. (p. 2, McLuhan)
- 3. Ideal Production • TV Cameras /Movie Cameras (20,000+) • Experienced Operators and Producers • Broadcast Editing Suite • Extensive Server and Backup system • Or just hire out…
- 6. Art Documentary Production Producer: Ian Forster, Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera: Joel Shapiro. Sound: Roger Phenix. Editor: Joaquin Perez.
- 8. Video Produced by BPOC for Behold, America! mobile tour
- 9. Elements of Production • Sound • Light • Stability • Camera
- 10. SOUND These are only good for environmental sound Sennheiser Wireless Mic Kit $630
- 11. LIGHT 2 light kit $ Lowel compact 3 Light Kit $745 Impact flood style 3 kit $145
- 12. STABILITY Manfrotto 504HD w/ 426b legs $675 Manfrotto 701HDV Head w/755XB legs $400
- 13. CAMERA Canon 5D Mark II $1900 + 50mm lens $400 = $2300 Panasonic HMC150 AVCHD $2795
- 14. Producing Content • Pre-production – Script writing – shotlist • Production – Work from script – B-roll (images, vs. video) • Post-Production – Editing: Final Cut, AVID, Premiere
- 15. SVAC Video TITLES VISUALS 5-9 “Portraits” of Artists working in their studio outside images of studio façades, wide shots and close-ups of the number & unique details Interior shots of guilds, 5 each, emphasizing quantity and variety Sign for Gallery, interior, fashionable visitors standing in the gallery posture examining a work (could be staged) Artist helping a kid paint/sculpt something, same thing with adult – could use stills to augment stills/video of special events (sales/shows), weddings, and other rental events. Patio Musicians doing their thing, (close ups) People wandering in past the sign, close up feet on patio Visitors pointing out pieces of art Wrapping up a piece and a visitor taking it Art class- making something Music (from patio musician) cuts in with first series of images LOGO (animated) Over 200 San Diego Artists 37 Art Studios 7 Guilds: Pottery ; Glass; Sculpture; Enamel; Southwestern Artists ; Woodcarving; Gems and Minerals Gallery 21 Classes for Adults and Children Special Events Live Music No admission fees Support Collect Be Inspired LOGO (static)
- 17. Micro-Production Workflow (case study) Copy whole AVCHD folder from card Import into Premiere & Edit Natively Export: .mov DNXHD / Unlimited Bitrate H.264 .mp4 H.264 10mbps for YouTube .mp4 iTunes settings Work Drive – Raid 0 Backup Server - Raid 5 LTO tape (when completed) Project folder containing Raw Footage, addtnl files, and exports
- 18. Types of Production • Documentation • Educational Produced Content • Promotional Content • Informal Content
- 20. In-Gallery Public Program Lectures
- 23. Education Space Videos (shown on displays with WD HD players)
- 24. Education/Public Programs Web Content http://youtu.be/mshPBMzRKqQ IMA TANG
- 25. Whether the light is being used for brain surgery or night baseball is a matter of indifference. It could be argued that these activities are in some way the “content” of the electric light, since they could not exist without the electric light. This fact merely underlines the point that “the medium is the message” because it is the medium that shapes and controls the scale and form of human association and action. (p. 2, McLuhan)
- 28. Thank you • Andy at the Walker • Vickie at the TANG • Emily at IMA • Chris at CIA • Michael and Josh at the Guggenheim • Gary at McNay • Joaquin at MoPA • Julie at MoPA
- 29. Still from Art Thoughtz, Video Blog by Hennessy Youngman