MCEConf Jitter workshop - Mapping Your Minimal Viable Experience
It is now the norm that products, and the services they provide, will be expected to be available everywhere. Your customer's experience with your product will occur in many contexts on a wide array of devices. Understanding these touch points, and the particular devices involved, will help your team outline their strategy for feature delivery and find innovative ways to deliver a more holistic user experience. Using a blend of Design Thinking, Lean & Agile practices we will take an idea through ideation, the user journey, identify key touch points and their contexts, and gain insights into designing and implementing an experience. Attendees will learn a framework for mapping services across situations. They will also leave with techniques to take the resulting map and translate it into an actionable and testable release plan. These exercises and resulting conversations create shared understanding between the entire product team on features needed within each component of the overall product architecture. The resulting map and iteration plan keeps everyone in alignment on how to deliver a consistent user experience across all devices.
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MCEConf Jitter workshop - Mapping Your Minimal Viable Experience
- 2. Agenda + introductions + mapping 101 + empathize + synthesize + ideate + prioritize + plan
- 3. “A good mapping endeavor produces understanding that influences strategy and tactics” - Chris Risdon
- 4. Application + gather information + identify a process + plan out a process + analyze + flexible + fun
- 7. Abuses + Silos + Speed over quality + Top down + Systematic over skill improvement
- 8. "The person doing the job knows far more that anyone else about the best way of doing that job and, therefore, is the one person best fitted to improve it.” - Allan H. Mogensen
- 9. Allan Mogensen (Mogy) Source: The Ben Graham Corporation http://www.worksimp.com
- 11. + psychology of users + needs, desires, behaviors + process optimization + pain points & delight points Exploration
- 12. Service economy
- 13. + Visual plan for milestone releases + Where we meet needs + Where can we concierge instead of build + How might we reach out to the market + How might we best set up releases for learning Planning
- 18. Draw a picture Did they guess it? You win Point repeatedly to same picture yes no Pictionary
- 20. “[Design Thinking] is matching people’s needs with what is technologically feasible and viable as a business strategy.” - Tim Brown, CEO, IDEO
- 21. Design Thinking + understand + observe + define + ideate + prototype + test
- 22. Just in time design Source: Jakob Nielsen http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
- 23. Understand - Empathy Interviews + tell me about the last time you… + why? + encourage stories + look for inconsistencies + 1 person interviews, 1 person takes notes
- 24. Finding patterns
- 25. Synthesize - Unpack + say + do + think + feel + needs + insights
- 26. Synthesize - Personas + characteristics + behaviors + goals + needs
- 27. Personas
- 28. Ideate - 6-ups + quick sketches + go big - no limit + move quick - all 6!
- 29. Synthesize + share your ideas + find one with legs + feasible, testable, measurable
- 30. 6-up prototype
- 31. Prioritize + cost/benefit + dot vote
- 32. “For people who have 15 minutes to spend on themselves, Starbucks is a familiar social experience that brings comfort, reliability, and enjoyment to the everyday coffee-drinking routine. Elevator Pitch
- 34. Experience Mapping! + triggers + channels & touchpoints + systems + artifacts
- 35. Set up
- 36. Devices
- 39. Prioritize + story writing + story mapping + estimation + release planning
- 40. Title (one line describing the story) Narrative: As a [role] I want [feature] So that [benefit] Acceptance Criteria: (presented as Scenarios) Scenario 1: Title Given [context] And [some more context]... When [event] Then [outcome] And [another outcome]... The Art of Story Writing
- 41. Story Mapping Source: Jeff Patton http://www.AgileProductDesign.com
- 42. Retro - Stickies.io ! + http://bit.ly/16x9nza
- 43. Resources and References • Agile XP - http://www.amazon.com/Extreme-Programming-Explained- Embrace-Edition/dp/0321278658 • Google Ventures Product Design Sprints - http://www.gv.com/lib/ the-product-design-sprint-a-five-day-recipe-for-startups • Design Thinking d.school Bootcamp - http://dschool.stanford.edu/ use-our-methods/the-bootcamp-bootleg • BDD Storywriting - http://dannorth.net/whats-in-a-story • Pivotal Tracker(http://pivotaltracker.com) & Trello (https://trello.com/) • Storymapper.io (http://storymapper.io) • Stickies.io (http://stickies.io)