McDonald's started as a drive-in restaurant founded by the McDonald brothers in 1940 in California. It was commercialized and taken worldwide by Ray Kroc, who bought the whole company in 1961. It is now the world's leading fast food chain with over 35,000 restaurants in 121 countries. McDonald's mission is to be customers' favorite fast food restaurant globally. Their motto is quality, service, cleanliness and value. While it needs to improve quality and customer service to address increasing competition, McDonald's aims to continue being the top fast food provider through locally adapted menus and targeting children and young people.

1. BURGER at
McDONALD’s

2. History of McDONALD’s

3. Founders: Richard and Maurice Mcdonald
As Drive-in Restaurant
Taken to the World by:
Raymond Kroc
Bought whole Company in 1961
Founded: 15th May 1940
Went Public in 1965

4. 1st RESTAURANT:
Bernardino,
California, USA

5. McDonald’s NOW
Located in 121
Countries
35000 Restaurants
and 46500
Employees
51 million people
are served in a day
Independent local
business people
own 80%
restaurants.
1948
NOW

6. If McDonald’s was a Country,
By Population it would be 170th
If McDonald’s was a Country,
By GDP it would be 101th.
EMPLOYEES: 465,000
Net REVENUE: 25410 Million
McDonald’s Global

7. COMPETITORS

8. GLOBAL MARKET SHARE

9. BUSINESS EXPANSION

10. About McDonald's
GOLDEN ARCHES
RONALD McDONALD

11. ● To be the Best Service restaurant
experience in the World.
● To be the Leading Fast Food Provider in the World.
VISION
MISSION
● To be Customer’s Favourite Place and a way to
EAT and DRINK.
● QSE & V for each and every customer, each and
every time.

12. QSC & V

13. SWOT

14. STRENGTHS
● Largest Fast Food share in
the World.
● Locally adapted Food Menus
● Target Children and Young.
● Motto: QSC&V ( QUALITY,
SERVICE, CLEANLINESS
and VALUE)

15. WEAKNESSES
● Unhealthy Food Menu.
● Poor Customer Service.
● Quality becoming
Inconsistent.

16. OPPORTUNITIES
● Home Meal Delivery
● Good Quality
● Breakfast Category
● New Low cost menu

17. THREATS
● Increased Competition
● Changing Customer Lifestyle
● Price

18. Difficulties
finding locals
distributors
Economic
Situations
Responsibility
to maintain
company
image
Global
Employment
Affordable
Easy Food
Public
Company/
Franchise
ANALYSIS

19. SUMMARY
● Started as drive-in Restaurant by
MacDonald Bros. in 1940 and
commercialised by Ray Kroc.
● World’s leading Fast Food Chain.
● Mission is to be People’s Favourite Fast
Food Restaurant around the World.
● Motto is QSC & V.
● Need to work on Quality and Customer
service.
● Can work on new menu and better
Customer Service to see off Increasing
Competition.

20. Rishi Bansal
2nd Year Undergraduate
IIT Kanpur
Sameer Mathur
Professor
IIM Lucknow
Created by RISHI
BANSAL, IIT Kanpur
during a Marketing
Internship by Prof.
Sameer Mathur,
Professor, IIM
Lucknow
DISCLAIMER

21. THANK YOU