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McDonald's
McDonald's started as a drive-in restaurant founded by the McDonald brothers in 1940 in California. It was commercialized and taken worldwide by Ray Kroc, who bought the whole company in 1961. It is now the world's leading fast food chain with over 35,000 restaurants in 121 countries. McDonald's mission is to be customers' favorite fast food restaurant globally. Their motto is quality, service, cleanliness and value. While it needs to improve quality and customer service to address increasing competition, McDonald's aims to continue being the top fast food provider through locally adapted menus and targeting children and young people.
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McDonald's
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- 3. Founders: Richard andMaurice Mcdonald As Drive-in Restaurant Taken to the World by: Raymond Kroc Bought whole Company in 1961 Founded: 15th May 1940 Went Public in 1965
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- 5. McDonald’s NOW Located in121 Countries 35000 Restaurants and 46500 Employees 51 million people are served in a day Independent local business people own 80% restaurants. 1948 NOW
- 6. If McDonald’s wasa Country, By Population it would be 170th If McDonald’s was a Country, By GDP it would be 101th. EMPLOYEES: 465,000 Net REVENUE: 25410 Million McDonald’s Global
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- 11. ● To bethe Best Service restaurant experience in the World. ● To be the Leading Fast Food Provider in the World. VISION MISSION ● To be Customer’s Favourite Place and a way to EAT and DRINK. ● QSE & V for each and every customer, each and every time.
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- 14. STRENGTHS ● Largest FastFood share in the World. ● Locally adapted Food Menus ● Target Children and Young. ● Motto: QSC&V ( QUALITY, SERVICE, CLEANLINESS and VALUE)
- 15. WEAKNESSES ● Unhealthy FoodMenu. ● Poor Customer Service. ● Quality becoming Inconsistent.
- 16. OPPORTUNITIES ● Home MealDelivery ● Good Quality ● Breakfast Category ● New Low cost menu
- 17. THREATS ● Increased Competition ●Changing Customer Lifestyle ● Price
- 18. Difficulties finding locals distributors Economic Situations Responsibility to maintain company image Global Employment Affordable EasyFood Public Company/ Franchise ANALYSIS
- 19. SUMMARY ● Started asdrive-in Restaurant by MacDonald Bros. in 1940 and commercialised by Ray Kroc. ● World’s leading Fast Food Chain. ● Mission is to be People’s Favourite Fast Food Restaurant around the World. ● Motto is QSC & V. ● Need to work on Quality and Customer service. ● Can work on new menu and better Customer Service to see off Increasing Competition.
- 20. Rishi Bansal 2nd YearUndergraduate IIT Kanpur Sameer Mathur Professor IIM Lucknow Created by RISHI BANSAL, IIT Kanpur during a Marketing Internship by Prof. Sameer Mathur, Professor, IIM Lucknow DISCLAIMER
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