International Market Entry

International Market Entry
MSDMM-AIFD| Supervisor: Hammad Ur Rehman Page 1
INDEX
Background
Mission
Vissio
3
NewVenture
WhyMaldives
Economy of Maldives
4
Trade betweenPakistan and Maldives
Requirements
Standards for restaurants
5
How to start-up
Statementof finance needed
5
Banyan Tree
Agreement
6
External PEST
Five Porter
Life style standard of livinginMaldives
7
8
9
Internal Market Analysis
SWOT Analysis
10
11
External Market Analysis
CompetitorsAnalysis
Marketing Mix
Product
Production Plan
Floor Plan
Raw Material Supplier
Operational Plan
Rolesand Responsibility
Price
Menu
Place
Promotion
13
14
15
16
17
Marketing Plan
Segmentation,Targeting,Positioning
18
Finances
Salesand ProfitObjectives
SalesObjective
Profit Objective
19
21
AssessmentofRisk
ContingencyPlan
Exit Strategy
21
Appendix 22

Executive Summary
The objective of the course, Principlesof International Market was to understand
the International Market. All the activities, processes, communication, exchange
of goods and services, Trading, Licensing, Joint venture, and societal exchange
between 2 countries. These linkages bind countries with each other support them
and provide them with new product/services and gain foreign exchange.
Economic relations result in many positive effects, interdependence decreases a
nation’s capability to do things in its own way. These linkages have also become
more intense on an individual level; communication has built new international
bridges and made it easy for people to connect, new products have attained
international appeal and acceptance.
The key task for the international marketer is to stimulate societal acceptance of
the long-term benefits of interdependence. In our study we had to set a business
abroad .We opted to make our research starting a new venture in Maldives. This
document talks about Desi Tadka a restaurant business established in Pakistan
expanding internationally to Maldives. Why Maldives, how it’s going to start and
operate in Maldives. We will talk about it all as well as talk about its business plan
for expansion.

Background:
Desi Tadka is a 60 seat fine-dining restaurant. Running since1995 by its initial equal partners.
1. Amjad Dawood
(32 Block ‘C’ Fazal-e-mehmood street, N. Nazimabad)
2. Rehmatullah Khan Wazir
(House no 92, phase 6, Khe-Seher, DHA)
3. Mohammed Abid Jamil
(House no 17, ph 6, Bukhari, DHA)
Later it was inherited by their offspring in 2012 when mutually the decided to retire. The
Business was transferred to Noor-e-Hira Amjad Dawood ,Tabassum Wazir and Zainab Abid
respectively.
MissionStatement:
To promote true essence and culture of Pakistan by introducing Pakistani cuisine in the
global arena.
Vision Statement:
To provide the best service, hygienic and high quality food which stimulates the taste of our
consumer’s .A authentic Desi destination spot for restaurant seekers.

New Venture:
After running a successful turnover every year for the last three years, the partners decided to
start a new Branch or diversify. The discussion came up with starting a new venture in a foreign
country. Suggested by Noor e Hira handling H&R, the company has decided to look into
opening its first international restaurant in Maldives. Since the Marketing & Finance is approved
by Zainab Abid under Tabassum Wazir’s Management & Inventory Handling.
Why Maldives?
Economy of Maldives:
Maldives is a small and open island economy. It has an established reputation as a high-quality
destination of tourism. Tourism sector directly accounts for about 30% of total gross domestic
product (GDP). The susceptibility of the economy to external factors was exacerbated the
devastation brought about by December 2004 tsunami and decline in tourism following the 2008
global financial crisis. With assistance from IMF, World Bank and ADB, the economy has
shown recovery with average yearly growth of 6.3% during the past five years, on account of a
vibrant tourism industry and related sectors such as construction, transport, and communications.
Appendix 1: For Import and Export Services
It is located in Southern Asia, group of 26 islands in the Indian
Ocean, southwest of Sri Lanka and India. Tourism and Fishing
are the key sectors of the Maldives’ Economy which largely
contributed to the country’s economic growth in the last decade.
With the average of 7% growth in GDP, the country has
advanced from a low income country to a middle income
country.
Main export item is fish. Thailand, Sri Lanka, France and Italy
are main export destinations. Maldives mainly imports oil,
machinery and electric electronic equipment which are imported
from the UAE, Singapore, India, Sri Lanka and Malaysia.
It is a member of South Asian Association for Regional
Cooperation (SAARC) and the World Trade Organization
(WTO).
There are around 1,190 islands in total. They are listed by
administrative division (island). The islands are divided into
inhabited, uninhabited, and dispersed island.

Trade between Maldives and Pakistan:
The Trade relationship between the two neighboring countries can help to build there
relationship. Helping each other to support new ventures and improving their international trade
policies.
Requirements:
To start a restaurant in Male’ Maldives one must first get a trade permit which needs to be
submitted to Male’ Municipality. And then registration should be taken to Maldives Food and
Drug Authority. To get permission to start a restaurant you need to stick to certain standards,
these are as following.
Standards for Restaurants
1. Should have a door providing direct access to the restaurant from outside.
2. The building should be constructed well with cemented walls.
3. The service area should have air-conditioning at all times of service.
4. The restaurant should have separate toilets for customers and staff.
5. A sink should be installed outside the toilet in addition to the sink inside the toilet so that
customers can wash their hands.
6. The restaurant should have either a dishwasher or the capacity for dishes to be washed
under hot running water.
7. The premise should have sufficient lighting so that the tables and food is easily visible.
8. The doors should keep out flies, rodents and other insects.
9. The ceiling should not allow the entry of any rodents such as mice.
10. The premise should be designed so that the smoke from the kitchen will not disturb
customers.
11. If meals are to be cooked and served in the premise, there should be a place specified for
cutting and cleaning of meat, and this place should be easy to clean.
12. Should meet standard requirements of Maldives Food and Drug Authority.
Appendix 2: Trade Report/News
How to start up?
Foreign investors are not allowed to own land, but are granted lease rights ranging up to 25
years, which can be later extended to 35 years for investments over $1 million
Initial investment
The initial investment required would be too high and due to this reason threat of new entrants is
low.
Statement of Finance Needed:
The initial investment needed is PKR 23,141,500/MVR 3,496,614.544. This would be raised
from Desi Tadka Profits 45%, each partner will invest 10% and 10% would be invested by the
international partner Banyan Tree Resort the remaining 15% is required.

Banyan Trees:
Banyan Tree has resorts all over Asia. It targets the high-end consumer and offers luxurious
appeal. The company has a very flexible structure. Regardless of how the economy is. By being
socially responsible to the environment and community, Banyan Tree believes that one of the
main reasons it is still sustainable in the tourism industry The Company invested a significant
amount of figure in Maldives Marine Laboratory to ensure the continual growth of corals for
future tourism. Banyan Tree also ensures that the locals are able to maintain their culture and
heritage by employing their craftsmen and using their handicrafts as ornaments.
However, Banyan Tree faced some challenges in building new resorts due to the limited choices
of suitable lands and a resort requires a large area. Other luxurious resort also started following
Banyan Tree by offering the combination of nature, spa and wellness. Therefore, it is suggested
that a new joint venture with DESI TADKA, a famous Restaurant from Pakistan, promoting
Pakistani heritage and food, a brand new idea which is believed would work well considering all
factors.
Agreement:
Banyan Tress will provide the property. Charging 6 month’s rent for $14,750 and Other service
charges for $ 39,133.The will have a share of 28% in the business and other 3 partners will have
24% respectively sharing Profit and loss For Initial 2 years .Later the agreement will change and
The Banyan Tress will only carry out the rent which will be double then the initial Rent of the
resort. Rate of the services charges will be negotiable.

External PEST:
PEST analysis is used to describe a framework for the analysis of macro environment factors
included:
1. Political
2. Economic
3. Social
4. Technological
Political Analysis:
Maldives is a presidential republic state with up to 1200 islands. The President is head of state
and government. The President selects the cabinet and leads the executive branch where agreed
by parliament. In 1998, with the present of a new constitution, it was not provided for
independent judiciary which means that the president has the right to go through High Court
decisions and has the authority to choose and release judge by the People’s Majlis (Maldivian
Government). In the current year, politics has become a rough turn because there have many new
political parties have emerged. However, right now the Island is stayed at Bay of peace.
Economical Analysis:
The economy of Maldives is mostly dependent on its tourism and fisheries sector. It actually
creates the Maldives from vulnerable to external shocks. Maldives has a shortage of mineral
resources and natural land support and most of the production based on import and dependent
heavily on earning of foreign exchange. Agricultural production contributed lesser to the
economy due to limited cultivatable land. Through the expansion of tourism and fishes industries
in the country, there have reached the fast growth over recent two decades. According to the
statistics, in between 2013, arrivals of tourists are around 293,112. The tourism economy
generates about 28% of Maldives’s GDP.
Social Analysis:
In Maldives, Islam is the only national religion, all other open practice of religions are
prohibited. The major industry in Maldives is tourism, which is the reason why services play a
significant role in hospitality industry. Some constraints include having limited skilled human
resource and rapid growth population. Drug abuse and social disharmony are the negative
impacts due to highly congested living conditions. Dhivehi is its first spoken language and
English is the second. Local people are however socially well connected even though there is a
shortage of social services and people spread across each other by long distances. Poor education
and limited job availability increases the unemployment rate. Maldives faces the shortage of
labor that leads the employer to provide competitive working conditions and pays to attract
employees.
Technological Analysis:
The Government will be investing in Research& Development for companies that are able to
generate GDP. In recent year, infrastructures such as telephone services have been improved.
Each island in Maldives now has its own public phone to stay connected and mobile-cellular
networks via International Submarine Cable Fiber Optic Link around the Globe. All resort in
Maldives has their own infrastructure, water supply, rubbish disposal arrangements and power.

Five Porters:
Threats of New Entrants: Low
There are relatively low threat of new entrants due to extreme high capital required to support
business operations. This makes it difficult for new entrants to enter and non-performing firms
unable to exit easily without suffering great losses.
Threats of Substitute Product: Medium
Desi Tadka is different than most other restaurants in Maldives hence it can hold its position as
being different than others. Consumers might be able to find a substitute that is able to provide
similar distinguished services easily. Unless in cases where consumers focuses more on budget
holidays with affordable pricing to a large extent. In this case, Desi Tadka may not be the
priority choice.
Competitive Rivalry: High
The competitiveness in tourism industry is getting more intense. Not only restaurants such as
Ithaa which is located 5meters below sea level but lots in number resorts also exist.
Bargaining power of suppliers: Medium
The operation will depend on the local resources to support including raw-material such chicken
beef and lamb meat as well as power, water, and beverage and even labor. Importing live
chicken is banned in Maldives so buying from few local vendors might be expensive but being
the few restaurants offering variety other than fish might make it negotiable. Desi Tadka will be
making an effort to ensure sustainable development by purchasing from local suppliers to meet
daily operation needs and maintain the relationship with the suppliers. However, as most of the
countries are relatively lower cost, it will be easier for Banyan Tree to substitute suppliers.
Bargaining power of Manufacturer: Medium
Desi Tadka is a restaurant offering food and the service of experiencing fine cuisine from a
different country. Target market ranges people of all ages upper middle to upper class tourist.
Desi Tadka has a very clear market positioning and brand identity which is well known for
“Pakistani Traditional Cuisine”. It would be advantageous as there are few buyers as well as
sellers of poultry other than fish as Maldives is a fishery country.

Life Style (Standard of Living in Maldives):
Food in daily life:
Rice and fish are the staple foods. Fish is the most important source of protein in the average
diet. Very few vegetables are eaten. Betel leaf with areca nut, cloves, and lime, known as foh, is
chewed after meals. Old people smoke guduguda, an elongated pipe that goes through a trough
of water. Most food served in tourist resorts is imported.
Food customs at ceremonial occasions:
Meat other than pork is eaten only on special occasions. Alcohol is not permitted except in
tourist resorts. The local brew, raa, is sweet toddy made from the crown of the coconut palm.
Basic Economy:
All the fish that is consumed locally is from the domestic economy. Basic food commodities
such as rice, sugar, and flour are imported. There are over seventy resort islands near the capital.
Land and tenure and property:
Land belongs to the state and is given free to families in the island of their origin to build
houses. The only exception is that public servants lease land where they work. In other islands,
where tourist resorts, a cannery, the airport, and other small industries are located, employees are
provided with temporary accommodations.

Internal Marketing Analysis (Industrial Analysis):
Successful Key Factors for Industrial growth.
Success
Factors
Description Success Determinants
Established
Brand
Generated higher credibility and
builds customer loyalty
 A leading player in Food Industry in
Pakistan
 Won more than 400 awards
 Good word-of-mouth
Corporate
Social
Responsibility
(CSR)
Portray a positive brand image of
the company
 Recognizes the importance and impacts of
resource conservation
 Green Imperative Fund (GIF)mechanism to
support worthy environmental actions and
CSR
Good Service
Quality/
Unique Selling
 Offers exclusive experiences
while offering its utmost ability
in providing a high service
quality to reach customer
satisfaction
 Exclusive services provided are
hard to imitate
 Designed to offer exclusivity and utmost
unique experience.
 The concept of “sense of Pakistani culture”,
are all designed to create a sense of exotic
sensuality and provide the promised taste
and tradition by reflecting through its
infrastructure, landscape and service offers
 Service are customized based TO maintain
the ambiance and persona of the Pakistani
culture.
Strong
Management
Team
 Staffs are trained to the
standards of five-star service
establishments
 Staffs get to enjoy a stay in its
own resort to get further
understanding in meeting the
expectations of customers
 Offers generous staff welfare
policies
 To ensure high efficiency and
productivity
 Well-trained staffs
 Passionate team work

Internal Environment (SWOT Analysis)
STRENGTH
 Experience of 18 years in Pakistan
 Working with Banyan Tree who have a
reputation and wide customer base
WEAKNESS
 New in Maldives
 Dependent on Banyan trees
 Language barriers
OPPORTUNITY
 New cuisine
 To learn about our ability to expand
internationally
THREATS
 Competition
 New entrants if successful
We have an experience of running a restaurant for 18 years, and our reputation along with
Banyan Tree will help us spread awareness faster and easier than others. Since it’s our first time
opening in an international country we need to do a lot of research to find out about tourists
timings, taste and preferences and change accordingly without losing our identity of a Pakistani
cuisine. There is going to be a communication barrier with the locals as not much of the
population speaks English. Our opportunities include adding new cuisine to the menu by playing
with different ingredients available in Maldives. Since our target audience is tourist we can learn
the preference of other international markets and expand there in the future. We would be facing
a lot of competition from other resorts, cafes and restaurants. And new entrants from Pakistan
may want to enter into Maldives if we are successful.

External Market Analysis:
Competitors Analysis:
Desi Tadka is different than most other restaurants in Maldives hence it can hold its position as
being different than others.
Competitors Strengths Weakness
Ithaa 1. Unique experience
2. Under water
1. Restaurant as well as a
hotel
2. People or customers might
look for a change
Four Seasons 1. Strong Brand Equity
2. Innovative
3. Strong Management Team
4. Market Share Leadership
1. Weak Communication
2. Lack of economies to scale.
Shangri- La
Asia Ltd,
1. Asia’s Leading Leader in Luxury
Hotel
2. Multi-award for its finest ownership
and management.
3. High efficiency crisis management
team
1. Brand awareness is
restricted only in Asia
2. Limited focus on business
travelers

Marketing Mix:
4 P’s
1. Product
 Production Plan
 Services
 Menu
 Floor Plan
 Operational Plan
 Roles and Responsibilities
 Salary
2. Price
3. Place
4. Promotion
5. Marketing Plan
1. Product (Services):
We are providing services .Making traditional cuisine of Pakistan in Male. The restaurant will
be divided into different areas representing different cultures in Pakistan. There would be
different sitting arrangements according to the different culture:
Sindhi, Pakhtun, Punjabi, Baluchi and Kashmiri
Desi Tadka is a restaurant which offers traditional cuisine from all over
Pakistan in Maldives (Mala).
 Production Plan
We would be sending a head cook versatile in cuisine of Pakistan from Pakistan to Male’.
Who would work and live there for the initial three years and train his prodigy. We would
be getting most of our raw-materials from the poultry farms in Maldives. Since import of
live chicken is banned unless a country have had no reports of bird flu.We will be
purchasing chicken from the local Maldives Chicken Farm located in Male. We will be
importing most of our other raw material and if in the future we find any.

 Floor Plan: The Floor plan is well-organized and properly interior decorated with pure
Pakistani theme and appearance.
(The Floor Plan is given in Appendix 4.)
 Raw-Material Supplier
To maintain the hygienic factor and high quality of the food served at DesiTadka in
Maldives we would be getting most of our raw-materials fresh from the distributors in
Maldives. Since import of live chicken is banned unless a country have had no reports of
bird flu we will be buying chicken from the poultry farms in Maldives, such as Maldives
Chicken Farm located in Male’. We would be importing other poultry such as beef and
lamb from China or Indonesia since it’s cheaper for us.
(You can see our distribution channel in Appendix 3)
 Operational Plan
Human Resource Manager: Noor-e-Hira
Marketing and Finance manager: Zainab Abid
Management & Inventory Handling: Tabassum Wazir
All are EQUAL PARTNERS and Graduates of Ms Design Marketing and Merchandising. Their
expertise lies in designing and promoting the product and brand. Hence chefs are hired to cook
and staff to keep the quality of the service provided.
Employee:
Designation No Of Employee
Head Chef 1
Junior Chef 2
Helper 3
Butler 5
Waiters 15
The Hierarchy of our Resturant is given in Appendix 3

Roles and Responsibilities for Marketing:
 Manage marketing team
 Device marketing strategy
 Have meeting with add agency
 Produce good quality Newspaper, Television and Radio adds
 Work in close contact with Research and Development for new promotion ideas
 Device budgets for operations
 Have weekly to monthly meeting to discuss promotion plans
 Reward and Punish team for success and failure of marketing strategy.
Roles and Responsibilities for Employee:
 Cook good quality cuisine
 Keep the hygienic environment in the kitchen
 Supervise other cooks
 Delegate work to other chefs
 Listen to the chefs complains and inform upper management if needed
 Have a say in hiring and firing of other chefs
 Come up with new menu for the restaurant
 Keep an eye on inventory levels so that new and fresh inventory could be order.
2. Price of Food :
Our pricing is cost plus pricing with a markup of 50-75%.
Starters are priced Rf40 – Rf90
Main Dishes are priced Rf 50 – Rf 120
Sweet Dishes are priced Rf 30 – Rf 100
Drinks are priced Rf 20 – Rf 50
Deals for couples and families will be priced at Rf 200 – Rf 1500
The menu is given on the next page

3. Place:
We are going to start our restaurant in the capital city of Maldives, which is Male.
4. Promotion:
We are going to promote our store by handing out information to all resorts and hotels about our
opening. And get permission to put panflex in the premises. As well as give leaflets out at the
airport to the incoming tourist.
We will be promoting our store as a traditional Pakistani cuisine restaurant in Male’. We will
have the staff dressed in traditional Pakistani clothes pertaining to the five cultures of Pakistan
on alternating weeks. And on weekends have them dressed according to the area they are
catering to.
We would also be offering deals for couples on their honeymoon and families on vacation. These
would include; starter, main dishes, drinks, and desserts.

Marketing Plan:
 Segmentation
 Targeting
 Positioning
Segmentation
Maldives has three kinds of population in various islands; hence the market can be segmented
into three categories. First the born inhabitants, second inhabitants from other island looking for
a job in different islands, and lastly tourist.
Demographics
Gender: Male and female
Age: All
Income: $15000/year
Geographic
Country: Island country of Maldives City: Male’
Psychographics
Tourist; families and couples who have come on a vocation to Maldives, (Male)
Targeting:
Desi Tadka is targeting the tourist who have come to explore Maldives.
Positioning:
Desi Tadka is a Pakistani Traditional Cuisine. It shows the culture, tradition and customs of our
country internationally. Different specialties foods and drinks exist throughout the country.

Financials:
Maldives currency is known as Maldivian Rufiya (MVR) which is PKR 6.62 is equal to MVR 1.
Our capital finance needed includes cost of running the operations for a year. These costs include
building rent, fixtures needed to be done, buying raw-material, packaging, estimated utility bill,
wages of employees, employee uniforms, equipment for kitchen, interior decoration, furniture
other equipment used for daily work of moving and storing raw-material, a repairs budget for
equipment, and monthly marketing budget.
(The monthly and yearly required fund in appendix 5.It shows the initial months as well as the first years investment required.)
Sales and Profit Objectives
 Sale Projection
Based on our market research on Maldives we expect a 0.5% increase every month in our gross
profit. And 0.5% increase in net income every month. Due to inception cost and initial cost we
expect a net profit margin of 10% in the month of January; however we aim to increase our net
income by 0.5% every month taking into account economies of scale and other related factors.
Our annual sales objective for the year 2016 isMVR 5,691,600 which is Rs 37,668,481.88.
KPI Scorecard
Total Capacity: At a time 40
Per Absolute Capacity 120 (40*3meal times)
3600
Average item Cost MVR 425.00
The initial expenditure will be incurred out of the partners equity as illustrated in Table

Jan Feb Mar Apr May Jun Jul
% of Total
Capacity 20% 22% 24% 26% 28% 30% 32%
No. of
Guests 720 792 864 936 1008 1080 1152
Revenue
MVR
306,000
MVR
336,600
MVR
367,200
MVR
397,800
MVR
428,400
MVR
459,000
MVR
489,600
Cost of
Service
MVR
260,100
MVR
284,427
MVR
308,448
MVR
332,163
MVR
355,572
MVR
378,675
MVR
401,472
Gross Profit
% 15.0% 15.5% 16.0% 16.5% 17.0% 17.5% 18.0%
GP
MVR
45,900
MVR
52,173
MVR
58,752
MVR
65,637
MVR
72,828
MVR
80,325
MVR
88,128
Net Profit % 10% 10.5% 11.0% 11.5% 12.0% 12.5% 13.0%
NP
MVR
30,600
MVR
35,343
MVR
40,392
MVR
45,747
MVR
51,408
MVR
57,375
MVR
63,648
Aug Sep Oct Nov Dec Total
% of Total
Capacity 34% 36% 38% 40% 42%
No. of Guests 1224 1296 1368 1440 1512 13392
Revenue
MVR
520,200
MVR
550,800
MVR
581,400
MVR
612,000
MVR
642,600
MVR
5,691,600
Cost of
Service
MVR
423,963
MVR
446,148
MVR
468,027
MVR
489,600
MVR
510,867
MVR
4,659,462
Gross Profit
% 18.5% 19.0% 19.5% 20.0% 20.5%
GP
MVR
96,237
MVR
104,652
MVR
113,373
MVR
122,400
MVR
131,733
MVR
1,032,138
Net Profit % 13.5% 14.0% 14.5% 15.0% 15.5%
NP
MVR
70,227
MVR
77,112
MVR
84,303
MVR
91,800
MVR
99,603
MVR
7,47,558

Profit Objective
Our profit objective includes covering the cost of initial investment in five years. Based on our
market research on Maldives we expect a 0.5% increase every month in our Net profit.
Our annual Net Profit objective for the year 2016 is MVR 7,47,558 and Rs 4,947,532.32
Assessment of Risk
An outlook of the potential risks and issues that could be possibly faced within the business is
necessary so that contingency plan can be made and for this we need a clear picture of the plans
strengths, weaknesses, opportunities and threats.
Contingency Plan:
In case of the taste of Pakistan not being accepted by foreigners and us not meeting our initial
year sales target even once in the four quarters we would have to come up with a different
business strategy. One of our contingency plans includes adding more fish dishes from Pakistan
into the menu might help us reduce the cost as Maldives economy is based on fishery, we can
also reduce the price of the menu.
Another contingency plan would include converting the area into a tea or beverage cafe which
might be partial diversification. Only selling snacks and hot and cold beverages from Pakistan
would reduce our cost as well as our prices, and would differentiate us from others.
Exit Strategy:
If we do not meet any of our sales targets for the first year we will follow the contingency plan
for the second year. And if we do not reach our second year goals with the contingency plan we
will go for the exit strategy. Our first move in the exit strategy would be tohaving deals to sell off
our remaining stock, and a sale to sell out our rare interior decoration and furniture pieces to be
able to pay off Banyan Tree initial investment and exit the market.

Appendix:
Appendix1: Economy of Maldives

Appendix2:Trade between Maldives and Pakistan

Appendix3: Operational Plan:

Appendix 3:Distribution channel/ Supply Chain:
Local Fresh Produce Supplier
(Meat, vegetables, fruits, grains etc.)
Distributors
Processed Food Supplier
Guests
Desi Tadka
International Produce Supplier
(Meat, vegetables, fruits, grains etc.)
Distributors

Appendix 4: Floor Plan:

Appendix 5: Financial Plan
Startup Expenses PKR MVR 12months PKR/MVR
Assets
Banyan Tress (6 months rent including
security)
9,00,000
1,359,874.29
18,000,000/2,719,748.58
Furniture and fixtures 1,50,000 22,664.57 1,50,000/22,664.57
Kitchen equipment 2,50,000 37,774.29 2,50,000/37,774.29
Utensils 50,000 7,554.86 50,000/7,554.86
Computer equipment
85,000
12,843.26
85,000/12,843.26
Software (inventory, sales trackingandcash register)
45,000 6,799.37 45,000/6,799.37
Expenses
Legal and professional 65,000 9,821.31 65,000/9,821.31
Utilities expenses
75,000
11,332.29
9,00,000/1,359,874.29
Insurance 15,000 2,266.46 1,80,000/27,197.49
Marketing, Selling & Administrative 2,25,000 33,996.86 2,25,000/33,996.86
Payroll expenses 1,75,000 26,442 2,100,000/3,17,304
Travelling and lodging (year Budget)
1,50,000 22,664.57 1,50,000/22,664.57
Per_ diem expenses 15,000 2,266.46 180,000/27,197.49
Miscellaneous 45,000 6,799.37 540,000/81,592.46
Bank Charges (For the Year)
2500
377.74
2500/377.74
Architectural and interior Design 1,25,000 18,887.14 1,25,000/18,887.14
Safety System 49,000 7,403.76 49,000/7,403.76
Security System 45,000 6,799.37 45,000/6,799.37
Total start-up Expenses 2466,500 1,595,564 23,141500/3,496,61454

Owner’s Equity:
Total expense required for one year PKR 23,141,500/MVR 3,496,614.544
DesiTadka 45% profit PKR 10,413,675/MVR 1,573,476.54
Partner 1 10% PKR 2,314,150/MVR 3,49,661.45
Partner 2 10% PKR 2,314,150/MVR 3,49,661.45
Partner 3 10% PKR 2,314,150/MVR 3,49,661.45
Banyan Tree 10% PKR 2,314,150/MVR 3,49,661.45
Remaining 15% PKR 3,471,225/MVR 5,24,492.18

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