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Pace of Innovation at AWS - London Summit Enteprise Track RePlay

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In this session we will present some of the stories around innovation in the Amazon Web Services Datacenter including how it partners with other vendors in the hardware space.

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Pace of Innovation at AWS - London Summit Enteprise Track RePlay

  1. 1. The Pace of Innovation at AWS Ian Massingham Technology Evangelist, AWS @IanMmmm
  2. 2. What sets AWS apart from other providers? Breadth and Depth of Services
  3. 3. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access
  4. 4. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching
  5. 5. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse
  6. 6. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search
  7. 7. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Templates
  8. 8. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Templates Mobile & Devices Identity Sync Analytics Notifications
  9. 9. Amazon WorkSpaces Delivering on the promise of desktop virtualization Most successful preview, ever Infrastructure & admin tools End user desktop and mobile apps
  10. 10. Fully managed, secure document storage and sharing service for the Enterprise Amazon WorkDocs Secure Easy sharing Simple document feedback Access from any device Integrate your corporate directory Low cost
  11. 11. Is secure email and calendaring made easy Amazon WorkMail Managed email and calendaring solution Always available, anytime, anywhere. Integrates with Amazon WorkDocs
  12. 12. Infrastructure Foundation Services Regions Availability Zones CDN Points of Presence Storage (Object, Block and Archive) Networking Security & Access Control Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real-time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Tools Resource Templates Mobile & Devices Identity Sync Mobile Analytics Notifications Applications Virtual Desktops Collaboration and Sharing Data Workflows Usage Tracking Monitoring and Logs Compute (VMs, Auto-scaling and Load Balancing)
  13. 13. What sets AWS apart from other providers? Breadth and Depth of Services
  14. 14. What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction
  15. 15. The AWS Price Reduction Philosophy 47 Price Reductions Since 2006 Infrastructure innovation Ecosystem Global Footprint New Features New Services
  16. 16. AWS Trusted Advisor Four reports available to all
  17. 17. What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction Customer Driven Innovation
  18. 18. Small, autonomous teams Roadmap ownership Decoupled launch schedules Small, “Two Pizza” Teams Get Core Functionality in the Hands of Customers, Quickly Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback
  19. 19. Amazon Redshift Amazon Glacier Amazon Workspaces
  20. 20. EPIC COLLABORATION + =
  21. 21. Rapid pace of Innovation 2008 2009 2010 2011 2012 2013 2014 280 159 82 61 48 24 516
  22. 22. What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction Customer Driven Innovation Innovation at every level of the stack
  23. 23. Every day, AWS adds enough new server capacity to support all of Amazon’s global infrastructure when it was a $7B annual revenue enterprise
  24. 24. Get Networks Out of the Way Relative cost of networking increasing quickly • Server & storage prices falling fast • Network costs trending to dominate Networking frozen in time • Vertically integrated ecosystem • Indefensible profit margins AWS solution: • Custom net H/W & protocol stack • Private long haul links 57% 8% 18% 13% 4% Servers Networking  Equipment Power  Distribution  &  Cooling Power Other  Infrastructure Monthly Costs 3yr server & 10 yr infrastructure amortization
  25. 25. AWS Global Regions Locations US-WEST (Oregon) GOV CLOUD US-WEST (N. California) US-EAST (Virginia) EU (Dublin) EU (Frankfurt) SOUTH AMERICA (Sao Paulo) CHINA (Beijing) ASIA PAC (Sydney) ASIA PAC (Singapore) ASIA PAC (Tokyo) Regions PoP
  26. 26. Redundant paths to transit centers Transit centers connect to: • Private links to other AWS regions • Private links to AWS Direct Connect customers • Internet through peering & paid transit
  27. 27. Redundant paths to transit centers Transit centers connect to: • Private links to other AWS regions • Private links to AWS Direct Connect customers • Internet through peering & paid transit 82, 864 fiber strands in region AZs <2ms apart & usually <1ms 25Tbps peak inter-AZs traffic
  28. 28. Why Does AWS Offer AZs? Asynchronous replication between distant data centers • Committing to an SSD order 1 to 2ms • But, LA to New York is 74ms round trip • You can’t wait 74ms to commit a transaction On failure, difficult & high skill decision: • Fail-over & lose transactions, or • Or don’t fail-over & lose availability • Difficult choice • Use AZs for no-admin failover • Sync works when <2ms • Can be combined with regional replication for very high availability 74ms
  29. 29. 1 of 28 availability zones world-wide All regions have 2 or more AZs Each AZ is 1 or more DC - No data center is in two AZs - Some AZs have as many as 6 DCs DCs in AZ less than ¼ ms apart Data centers & Availability zones
  30. 30. Single DC typically over 50,000 servers & often over 80,000 • Larger DCs undesirable (blast radius) • Diminishing returns on scale Up to 102Tbps provisioned in to a single DC AWS custom network equipment: • Multi-ODM sourced • Amazon custom network protocol stack
  31. 31. Remove the “virtualization tax” NIC supports Supports Single Root I/O Virtualization Much lower latency & less latency jitter
  32. 32. Logarithmic  Scale tp0 tp50 tp99 tp99.9 tp00 >2x average latency reduction >10x latency variability improvement Previous   generation Current   generation
  33. 33. OEM servers • Very general designs able to run wide variety of workloads • Vast, expensive, world-wide distribution network (30% of cost) AWS custom servers & storage • Specialized servers optimized for a specific workload • Move hot software kernels to hardware implementations • Custom Intel processors beyond commercially available clock rates • DCs, servers, networking, storage designed to integrated specs Example Storage Rack 864 disks, 2,350lb
  34. 34. Power Infrastructure Some DCs with custom power sub-stations • Lower power cost & build more quickly • Negotiated power purchasing agreements Custom switchgear firmware 3 100% carbon neutral regions: • US West (Oregon) • AWS GovCloud (US) • EU (Frankfurt)
  35. 35. Thank you ianm@amazon.com

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