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The Value of Certified AWS Experts to Your Business

Amazon Web Services
Amazon Web Services
Amazon Web ServicesAmazon Web Services

You use AWS to run your core business – and that’s a great thing. The extreme pace of innovation, the breadth of their service catalog... the opportunity to leverage AWS to the benefit of your business is clear. However, many businesses don’t have a multitude of certified AWS experts on their staff, and that can have a variety of implications ranging from struggling under the burden of day to day operations to not realizing the full benefit of the AWS platform for your spend. In this session, Rackspace will cover what Fanatical Support for AWS is all about – providing a solution to this range of challenges – along with covering relevant customer case studies as to how businesses have leveraged our service to keep their focus on their core business while maximizing the benefit they receive from AWS. Please come join us!

The Value of Certified AWS Experts to Your Business

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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Tom Bressie, Director of Global Product and Technical Marketing, Rackspace;
Jerry Hargrove, Senior Solutions Architect, Rackspace
April 19, 2016
The Value of Certified AWS Experts
to Your Business
FANATICAL
SUPPORT® FOR
AWS
April 2016
10 Worldwide
Data Centers
5,900+ Rackers
300,000+ Customers
Global Footprint
Customers in
120+ Countries
Portfolio of
Hosted Solutions
Dedicated - Cloud - Hybrid
Annualized
RevenueOver $2.0B
60% 100OF
THE
Serve Over FORTUNE®
114,000+ Servers
50,000+ VMs
≅70 PB Stored
3
About Rackspace
4
Customers Using AWS Today Have Common Priorities
“Manage my migration to
AWS – make it smooth
and easy.”
“Help me architect for
scalability and redundancy
on AWS, and take
advantage of the entire
service catalog.”
“Manage my AWS
infrastructure and guest
image(s).”
“Help me secure my data
on AWS, and help me with
my governance and
compliance needs.”
ArchitectMigrate Secure Operate
+
5
Leader In Managed Cloud Services… …Technology Leader In IaaS
Pairing The Gartner Leaders In Managed Cloud and IaaS
• >1,000 Business & Technical Professional Accreditations
• >270 Solution Architect Associate Certifications
• 22 Solution Architect Professional Certifications
Global
Expertise*
AWS
Capability
Offers
• Audited Managed Service Partner Designation
• AWS DevOps Competency Certification
• ‘Advanced’ Consulting Partner Status in the AWS Partner Network (APN)
• Authorized AWS Reseller
• Fanatical Support for AWS Across All Ten Public AWS Regions
• Managed Security & Compliance Assistance in GA in Q1’16
• Managed Cloud for Adobe Experience Manager Available for U.S. and
International Customers
6
Rackspace Support On AWS - A Powerful Combination
*Current as of 5 Apr. 2016
Ad

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The Value of Certified AWS Experts to Your Business

  • 1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Tom Bressie, Director of Global Product and Technical Marketing, Rackspace; Jerry Hargrove, Senior Solutions Architect, Rackspace April 19, 2016 The Value of Certified AWS Experts to Your Business
  • 3. 10 Worldwide Data Centers 5,900+ Rackers 300,000+ Customers Global Footprint Customers in 120+ Countries Portfolio of Hosted Solutions Dedicated - Cloud - Hybrid Annualized RevenueOver $2.0B 60% 100OF THE Serve Over FORTUNE® 114,000+ Servers 50,000+ VMs ≅70 PB Stored 3 About Rackspace
  • 4. 4 Customers Using AWS Today Have Common Priorities “Manage my migration to AWS – make it smooth and easy.” “Help me architect for scalability and redundancy on AWS, and take advantage of the entire service catalog.” “Manage my AWS infrastructure and guest image(s).” “Help me secure my data on AWS, and help me with my governance and compliance needs.” ArchitectMigrate Secure Operate
  • 5. + 5 Leader In Managed Cloud Services… …Technology Leader In IaaS Pairing The Gartner Leaders In Managed Cloud and IaaS
  • 6. • >1,000 Business & Technical Professional Accreditations • >270 Solution Architect Associate Certifications • 22 Solution Architect Professional Certifications Global Expertise* AWS Capability Offers • Audited Managed Service Partner Designation • AWS DevOps Competency Certification • ‘Advanced’ Consulting Partner Status in the AWS Partner Network (APN) • Authorized AWS Reseller • Fanatical Support for AWS Across All Ten Public AWS Regions • Managed Security & Compliance Assistance in GA in Q1’16 • Managed Cloud for Adobe Experience Manager Available for U.S. and International Customers 6 Rackspace Support On AWS - A Powerful Combination *Current as of 5 Apr. 2016
  • 7. 7 Service Levels Matched To Customer Needs • Best Practices • Tooling • Automation • Access To AWS Product Experts Navigator Aviator “Rackspace is your guide for AWS.” “Rackspace operates AWS with you.” • All Navigator Benefits • Managed Services 24x7x365 • Additional Tooling and Automation
  • 8. 8 Fanatical Support® for AWS Offering Summary Navigator Aviator AWS Account Management x x Identity & Permission Management x x Rackspace Logbook - Unified record of cloud activity x x Access to best practice AWS CloudFormation templates x x Rackspace Compass – Automated guide for cloud best practices Limited checks All checks Rackspace Passport – Simple, secure access management of Amazon EC2 instances Customer & Rackspace use Rackspace Watchman – Primary Alarm Monitoring System X Navigator Aviator Technical Account Manager (TAM) x x Support of the AWS platform x x Technical Onboarding Manager (TOM) Provides initial guidance Coordinates the process of getting your application up and running on AWS Best practices and architecture Guidance for standard use cases Hands-on design customized to your specific application EC2 operating system management x Amazon CloudWatch management x Monthly account review x Response times Urgent: < 4 hrs Standard: < 24 hrs Emergency: < 15 min Urgent: < 1 hr Standard: < 4 hrs Tooling & Automation Human Experts
  • 10. Key Characteristics • Customer running on dedicated hardware. • Desire to migrate to AWS in order to take advantage of the scaling capabilities of the cloud, but lacks expertise to migrate, architect, and operate AWS infrastructure in house. Customer Solution Needs/Wants • Small engineering/operations team with little AWS experience • Use of COTS legacy apps is limiting availability and scalability • Desires architectural guidance on multi-tenant applications 10 Case Study: Digital Media Delivery Workload
  • 11. Dedicated Environments Shared Environment 11 Current Infrastructure Topology Single Points of Failure Difficult to Scale Challenges in current implementation • No database replication, backups performed periodically. RTO/RPO measured in hours • Servers are COTS SW with no horizontal scaling capabilities. Overprovisioned • “Environment on a box” - complete stacks become single points of failure
  • 12. 12 Case Study: Digital Media Delivery Workload App Good Better Best App App App App App DB
  • 13. 13 Case Study: Digital Media Delivery Workload Self Healing COTS Multi-Tenant Hybrid Self Healing COTS Single-Tenant Self Healing COTS Benefits of desired implementation: • Identified and designed around application tenancy requirements • Tenant specific stacks can scale independent of others • Automate recovery of COTS SW to minimize downtime and refine RTO/RPO
  • 14. Desired Help from Rackspace • Migration assistance to get existing apps up and running in the cloud • Certified AWS architects to help build architectures for initial deployment and to enable future growth • Certified AWS engineers to help reduce cloud operational burden Outcomes • Fanatical Support for AWS provides certified AWS experts to help design and implement cloud architecture, handle cloud operations / ongoing support • Application of high(er) availability best practices = better availability for their customers • Easily scalable architecture lends itself to extensibility and growth 14 Case Study: Digital Media Delivery Workload
  • 15. Key Characteristic: Enterprise customers making use of AWS are seeking help managing their quickly growing AWS footprints 15 Case Study: Resource Management and Governance Pain Points: • Amazon Elastic Block Store (Amazon EBS) sprawl, end of billing cycle, orphaned EBS volumes • Lack of resource tagging strategies and strategy enforcement Solutions: • Automated scripting to identify mistagged resources and create trouble tickets • Custom AWS Lambda functions Provide enterprise-level expertise, process and automation to address large scale growth issues.
  • 16. Thank you Please visit us at rackspace.com/aws, or follow our blog at blog.rackspace.com/aws