Maximize Your Personal Brand
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Session on "Maximize Your Personal Brand" for the 2013 NAAAAP San Francisco "Gateway to Leadership" Event. Steps to "Define & Discover Your Personal Brand" and "Marketing Your Personal Brand in the digital world" to create and market your personal brand better
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Maximize Your Personal Brand
- 1. Maximize Your Personal Brand
- 4. “Innovation distinguishes a leader and a follower.” Steve Jobs
- 5. “It’s far better to buy a wonderful company at a fair price than a fair company in a wonderful price.” Warren Buffet
- 6. I’m not a Businessman. I’m a Business… Man JAY-Z
- 7. personal branding noun The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
- 10. Create Your Personal Brand (better)
- 12. My Personal Core Values: - Do more with what I have - Bring passion to everything I do - Thrive on meaningful relationship
- 13. To build a place where people come to find and discover anything they might want to buy online. To make a contribution to the world by making tools for the mind that advance humankind. To save a planet, a world of life.
- 14. My Personal Vision Statement: To make a lasting and positive impact on everyone I meet in life.
- 16. My Future Picture: (wheel of life) Health Finances Family Romance Career Personal Growth Fun & Recreation Physical Environment
- 17. Market Your Personal Brand (better)
- 18. What. How. When. + + Your Goals • Fortune 100 company VP • $200k+ Income • Family of 4 • House in 90210 Your Tactics • Interview at Fortune 100 company • Negotiate your salary • Get married • $500k in cash Your Timeframe • next month • the month after • in 5 years • in 10 years
- 19. Paid. Owned. Earned. > ><Paying channels to reach audience • Personal ads • Sponsorships • Publications Content on your owned environment • Your Website • Your Blog • Your Twitter • Your Facebook • Your LinkedIn Positive publicity gained content • Awards • Press • WOM • Speaking Engagements
- 20. personal branding noun The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
- 21. Define & Discover Your Brand - Define your core values - Discover your vision - Start with the end in mind
- 22. Market Your Brand - Define your strategy (what, how and when) - Execute your tactics - Measure, learn and improve
Editor's Notes
- So we are all here to talk about leadership.
- Give me a few adjectives to describe this person
- Give me a few adjectives to describe this person
- Give me a few adjectives to describe this person
- They have all mastered the power of personal branding and gain something from marketing themselves.
- They have all mastered the power of personal branding and gain something from marketing themselves.
- They have all mastered the power of personal branding and gain something from marketing themselves.
- Define your personal values, better yet, core values.
- Define your personal values, better yet, core values.
- Paint the future
- Your strategy
- Your tactics
- They have all mastered the power of personal branding and gain something from marketing themselves.
- They have all mastered the power of personal branding and gain something from marketing themselves.
- They have all mastered the power of personal branding and gain something from marketing themselves.