12. jesper rhode | 2015-05-27 | Page 12 (65)
50 billion connected
devices
1875 1900 1925 1950 1975 2000 2025
50B
5
0.5
PLACES
PEOPLE
THINGS
Everything that benefits from being
connected will be connected
14. jesper rhode | 2015-05-27 | Page 14 (65)
2,7 BILLION $ E-COMMERCE
2.7 BILLION PHOTOS TAKEN
13 MILLION $
CROWDFUNDING
58 PETABYTE MOBILE TRAFFIC
700000 NEW
INTERNET USERS
2.7 BILLION LIKES ON
FACEBOOK
133 MILLION HOURS
YOUTUBE VIDEO
WATCHED
328 MILLION APP DOWNLOADS
EVERY DAY
Source: Ericsson
15. jesper rhode | 2015-05-27 | Page 15 (65)
2014 - Third economy,
California
Facebook + Apple + Google
130.000 Employees
1.400 BUSD in revenue
984 BUSD in market cap.
1990 - Second economy,
Detroit
Chrysler + General Motors + Ford
1.200.000 Employees
1.600 BUSD in revenue
30 BUSD in market cap.
Wealth creation
31. jesper rhode | 2015-05-27 | Page 31 (65)
UK: Total time spend in media
and communication services
per day. 2010 - 2014
16-24 year segment spend time
worth 14 hours per day on media
Parallel media consumption is
boosting the time spend
Source:Ofcom2014
32. jesper rhode | 2015-05-27 | Page 32 (65)
UK: Average daily total time for
media and communication incl
parallel activity
16+ spend the same time on a TV Set as on PC/Smartphone, but 16-24
year segment spend 2,5x on PC/Smartphone (515 min/day)
Source:Ofcom2014
33. jesper rhode | 2015-05-27 | Page 33 (65)
UK: Proportion of media and
communication time by age
The time spend on the TV set is displaced to TV on other device,
Texting and Gaming, while audio migrate from the Radio to other device.
Source:Ofcom2014
34. jesper rhode | 2015-05-27 | Page 34 (65)
UK: Top 10 most missed
activities
Source:Ofcom2014
The 16-24 segment is have excluded historically essential services from
the top10 list: Live TV, Live Radio, Email, and Newspapers (incl online).
Live TV has been replaced with Recorded TV, and Books are still highly
placed on the rank
45. jesper rhode | 2015-05-27 | Page 45 (65)
Zuck’s Law
› “I would expect that next year, people will share twice as
much information as they share this year, and next year,
they will be sharing twice as much as they did the year
before”
51. jesper rhode | 2015-05-27 | Page 51 (65)
› NBA decided to record games
for VR.
› From UHDTV with 30 mbps
to Virtual Reality with more than
100 mbps.
› Facebook acquisition of
Oculus Rift.
VR is the new Black
52.
53. jesper rhode | 2015-05-27 | Page 53 (65)
SMART CITIZENS
› Over 70 percent believe that
traffic volume maps, energy use
comparison apps and real-time
water quality checkers will be
mainstream by 2020
› As citizens’ behavior becomes
smarter, so will the cities
they inhabit
Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London,
New York, Paris, Rome, São Paulo, Stockholm and Tokyo
Source: Ericsson ConsumerLab Analytical Platform, September 2014
Sao Paulo Global
Comparar el uso de servicios públicos 74 70
Mapas con el tráfico para ver donde esta colapsada la ciudad 78 76
Smartphone verificando la calidad del agua en lugares publicos 81 66
54. jesper rhode | 2015-05-27 | Page 54 (65)
THE SHARING ECONOMY
Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,
Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo
Source: Ericsson ConsumerLab Analytical Platform, October 2014
› Half of all smartphone
owners are open to the
idea of renting out their
personal appliances,
spare rooms and leisure
equipment, as it is
convenient and
saves money
Brazil México Global
Leisure equipment 31 27 24
Rooms 33 33 25
Appliances 29 25 20
Eating dinner at other´s home 27 22 31
55. jesper rhode | 2015-05-27 | Page 55 (65)
MY INFORMATION
› 47 percent would like to be
able to pay electronically
without the automatic and
unavoidable transfer of
personal information
› 56 percent of smartphone
owners would also like
all email, chat and other
internet communication
to be encrypted
Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,
Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo
Source: Ericsson ConsumerLab Analytical Platform, October 2014
Brazil México Global
Encript mails, chats, internet communications 62% 73% 56%
Finger prints to encript 64% 70% 53%
Electronic payments without giving away personal information 53% 61% 47%
56. jesper rhode | 2015-05-27 | Page 56 (65)
LONGER LIFE
Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,
Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo
Source: Ericsson ConsumerLab Analytical Platform, October 2014
› Wearable technology is no longer
just a novelty – it will provide
significant health benefits
› Consumers believe that
cloud-based services such as
jogging apps, pulse meters and
plates that measure food will help
to prolong our lives by up to two
years per application
YEARS
+0.5
+1.8
+1.9
YEARS
Years of life to add per application Brazil México Global
Wearables that monitor my stress levels 1,4 2,7 2,0
Wearables that monitor my exercise and physical activity 0,8 2,7 1,9
Cups and plates that measure intake of calories, sugar, salt 1,3 2,8 1,8
Cups and plates that identify food I am allergic to 1,4 2,1 1,3
Pillows and sheets that monitor and regulate my sleep 0,8 1,7 1,1
Medicine jars that monitor and regulate medicine intake 0,8 2,0 1,1
Self driving cars and internet-regulated traffic -0,1 1,7 0,5
57. jesper rhode | 2015-05-27 | Page 57 (65)
DOMESTIC ROBOTS
Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,
Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo
Source: Ericsson ConsumerLab Analytical Platform, October 2014
› 64 percent of consumers think
a range of domestic robots that
could help with everyday chores
such as laundry and cooking
will be common in households
by 2020
› Robots could also help out
with tasks beyond the purely
functional. More than a third
say that a robot could keep
them company
Brazil México Global
Sorting, washing, drying and folding my laundry 72% 71% 57%
Teaching me how to use new technology 66% 64% 50%
Cooking simpler meals at home 62% 59% 49%
Driving me around even if I do not have a driver’s license 54% 56% 46%
Advising me on what foods to eat 64% 47% 44%
Helping me move about indoors and climb staircases 51% 47% 41%
Helping children with homework 52% 50% 40%
Keeping me company while I am at home 50% 42% 36%
58. jesper rhode | 2015-05-27 | Page 58 (65)
TV and Smartphones
86% of Brazilian
smartphones users use them
when seeing TV
Souce: Data Popular / Google 2015
59. jesper rhode | 2015-05-27 | Page 59 (65)
Time spenT x $$$
