Can you have it all? A smooth running business with ideal clients? Shelly shares ideas for achieving this nirvana. We will be discussing how to identify the best customers for you, based on creating a business centered on your vision and values. Shelly shared tips for running your business, rather than having it run you, and more. If you have your own business, you won't want to miss this conversation with Cyndy McDonald and Shelly Humbach.

1. Max Your Net Without Lowering Your Standards
(or Losing Your Mind)
Systems - Outsourcing - Boundaries

2. Work Smarter
Not Harder

3. Best practices to help IEC’s:
● Streamline and automate systems
● When and how to outsource
● Establish healthy (and well-deserved) boundaries

4. Systems - Streamline and Automate
Efficient and Effective
Templates for:
● Standard communications
● Meeting re-caps
● Library of Resources
● Create and Refine
● Review and Revise each application cycle
● College Planning Timeline
● Communication for each month

5. Outsource
● College Planning Platform (GP,
CPP)
● Social Media - content/graphics
● Calendly or other scheduling app
(DO THIS RN!)
● Essay Support (Prompt, WOW)
● Virtual/Hybrid Assistant

6. 20-30%
of your hourly wage will
net huge results

7. Boundaries
Set limits through clear communication

8. - From an expert
“Self-care is how you take your power back.”
~Lalah Delia

9. 1. Either you run your business or it
runs you
2. Be flexible - our work is about
trying to hit the target but the
target is in constant motion
3. Be kind to yourself - you simply
cannot know it all

10. Thanks!
Shelly Humbach, CEP
HumbachEducationConsulting.com
303.829.2668
shelly@humbacheducationconsulting.com

11. Breakout Rooms -
Four Questions to Discuss

12. 1. How clear are you in communicating: your process and philosophy,
work hours, overall parent and student expectations and the services
you provide (and do not provide)?
2. Do you have sufficient and efficient operating systems in place? How
often do you review and revise?
3. Do you control your schedule (exception: application season) or do
your clients control your schedule? What can you outsource - let’s ID
your pain points.
4. Are you working and building your practice with succession in mind?
If not, why not?

13. Share an Insight in the Chat