1. Mauka Mauka For
Online Shoppers
WITH CRICKET WORLD CUP GOING HERE IS CHANCE FOR ONLINE
SHOPPERS TO GET MAXIMUM DISCOUNT IN.

2. Cricket & India
Cricket being the most followed sport across India it’s no wonder that Cricketers are considered
Gods and the sport is considered as a religion.
It has a great fan following where people reach at the stadium in maximum numbers to cheer
their team as well as they stick to their TV sets where they hardly blink their eyes.
They don’t mind watching advertisements even during match as they are also made for Indian
cricket fans like Mauka Mauka for India Vs Pakistan Match.

3. Google Searches Related to Cricket World Cup
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Nov-14 Dec-14 Jan-15 Feb-15
Google Searches for ICC WC

4. Popularity of Indian Cricket Team on
Social Media
The top five countries buzzing about world cup are:
India
Pakistan
Bangladesh
Australia
United States
Source: http://www.huffingtonpost.in/2015/03/03/cricket-world-cup-india-most-
popular_n_6789390.html

5. The top 11 most buzzed about players are
AB de Villiers (South Africa)
Virat Kohli (India)
Rohit Sharma (India)
Chris Gayle (West Indies)
MS Dhoni (India)
Shahid Afridi (Pakistan)
Sohail Khan (Pakistan)
Shakib al Hasan (Bangladesh)
Younis Khan (Pakistan)
Suresh Raina (India)
Shikhar Dhawan (India)

6. Cricket for Brands
Many brands are using the event as an opportunity to promote their brands and boost sales
ahead of this financial years’ closure.
Marketing agencies have come up with smart world cup related Advertisements in contest to
gather target groups interest.
Mauka Mauka for India Vs Pakistan is the most searched Ad in Google Searches on YouTube.

7. E-commerce Stores & ICC World Cup
2015
World Cup Offers on online stores
FoodPanda
PrintVenue
BasicsLife
ShopClues

8. Why Digital Media for Promotion during
ICC World Cup 2015
It is precisely measurable
Easy and economical to update advertisements and information
Enables getting true opinions of the people through discussing forums or commenting on social
media channels

9. CouponsGrid in Social Media
http://www.couponsgrid.com