1. A Maxus Insights & Maxus ESP InitiativeSource: Radian6
10
DAY
21 June 2014
Top Brands FB Pages (Fanbase growth)
Mobogenie
Coca Cola
Samsung
61967
57235
44616
GLOBAL
Nokia India
Reliance Industries Limited
XOLO
20760
18851
17978
INDIA
Top Sports FB Pages (Fanbase growth)
FIFA World Cup
Real Madrid C.F.
FC Barcelona
436964
84169
72968
GLOBAL
Indian Cricket team
Chennai Super Kings
Kolkata Knight riders
34780
19847
19078
INDIA
*Messi steals the show and the Social Buzz!*
Last-second Scorcher from Lionel Messi helps*
secure Argentina’s place in round 2* in the World Cup
event. Social media hangouts were abuzz with
exhilaration as hashtags linked to the match clocked
over 8500+ mentions. (#Messi #Irn #Arg #ArgVsIrn)
Game On.....Celebrating Power of 11.!!! With Onset
of FIFA Worldcup 2014, Croma Retail seeded digital
content and contest based on consumer insight
around prime time TV viewing behavior & clashes
across Indian families during crucial sporting events.
Offering 11 reasons to buy TV and maneuvering
contest around the same on twitter. #Croma11quiz.
cup
messi
world
#argvsirn
#messi
football
#worldcup
#worldcup2014
argentina
goal
iran
supporting
scoring
good
#irn players
played
#caferio
#iran
team
win
great
group
ghana
scored
germany
best
involve #gergha
international
fans
match
#ger
1-0
goals
time
lionel
game
#fifa2014
#arg
world
cup
switzerland
match
5-2
football
benzema
france
#worldcupgoals
#worldcup2014
time #caferio 2-5
rica swiss group
karim
#franceteam
win
won
costa
#suivsfra french
#suifragames
game
england
#sui
#fra
goal
valencia
2-1
#worldcup
honduras
cup
world
benzema#footmall
1-2
france
football
match
scored
#fifa2014
#fifa
game
player
#ecu
goals
team
#worldcup2014
#hon
switzerland
forward
stay second
edge
england
beat
#crc
twice
win
goal
past
5-2
#honecu
alive
group
enner
ecuador
Match 25
Conversational Cloud
Switzerland
vs
France
Group E 00:30 IST
2 5
Match 26
Conversational Cloud
Honduras
vs
Ecuador
Group E 03:30 IST
1 2
Match 27
Conversational Cloud
Argentina
vs
Iran
Group F 21:30 IST
1 0
1
98
1
Social Platform SOV %
Blogs
Twitter
Mainstream News
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
5350
4560
15670
Switzerland vs France 9717
1937 Honduras vs Ecuador
4400
Argentina vs Iran
#Hashtags and Volume Usage
11750
7500
3000
2500
2100
1950
1700
1435
1420
1400
1350
950
750
750
700
475
460
370
360
340
335
300
300
275
240
225
215
#worldcup
#worldcup2014
#argvsirn
#arg
#fra
#irn
#croma11quiz
(Croma Retail Contest)
#Caferio
#fifa
#messi (player)
#sui
#joinin
#suifra
#ger
#eng
#worldscup
#gha
#ned
#openhappiness
#ecu
#col
#cmr
#aus
#Truefifa
(TrueCaller Contest)
#gergha
#goldenboot
#honecu