Toufic Matta , Mouhammad Hankir

1. MICROCREDITS MICROCREDITS

2. Q:Does being born poor means that one should Live & Die without never having a chance to defeat poverty!? A: NO!!

3. Q:What’s the way out of poverty? A:MICROCREDITS! Q:What’s a MicroCredit? A:MICROCREDITS are “very small Scale financial services, Including savings, loans for day-2-day living & Investment in productive activities”

4. Such credits appeared first in Bangladesh. They were the fruit of the ingenuity of a man named Mohammad Yunus who wanted to help Poor people with no credit profile.

5. People that were not taken seriously in the baking sector, people that were denied financial help & the chance to succeed in their struggle against poverty! MicroCredits are destined for those people!

6. Rapidly MicroCredits became a Business Model In the financial world! Identifying the large base of potential Customers that were for a long time DISREGARDED, Banks decided to seize the Opportunity of a life time!

7. By implementing MicroCredits into their long list of services & products, banks managed with a low tech product to reach out to a vast number of new clients that were once in the dark because of their poverty. Clients that constitute a huge chunk of the Pie that banks are willing to fight for!

8. A piece of the pie that is no less profitable than the rest of the pie constituted from people with good credit history. MicroCredits are business model that revolutionized the banking sector by exploiting the Long-Tail Concept!