Matt Cardle won the seventh season of The X Factor UK in 2010. His winner's single, "When We Collide", became the Christmas number one song for three consecutive weeks, selling over 800,000 copies. The song was nominated for a BRIT Award. Cardle's albums and music videos, such as for "When We Collide" and "Run For Your Life", are narrative and story-based, often about love and relationships. His albums feature pop rock songs that express his life experiences.