Most digipaks feature the artist on the front cover to help sell albums by allowing fans to recognize them. Some artists include gifts for fans, like Taylor Swift including Polaroid photos in her 1989 album to give fans a more personal connection. In designing their own digipak, they propose featuring a close-up picture of the artist on the front cover in neutral but bold colors to represent a pop rock genre, taking inspiration from artists like Ellie Goulding and Arctic Monkeys who decorate album covers rather than leaving them plain.

1. Most of the digipaks
have the artist or
band on the front
cover. This sells the
artist to the customer
and consumer as
they will recognise
them and get their
attention.
Some of the artists
or bands give a gift
to their fans in their
album. For
example, fans of
Taylor swift that
buy the 1989
album, will get
polaroid’s of their
role model and see
another side of
them bringing them
closer.
We will use
artist/bands like
Ellie Goulding and
The Arctic
Monkeys to come
up with an idea of
a picture on the
cd instead of
leaving it plain
like most artists
do.
We liked the
idea of having a
close up of the
artist on the
front cover but
keeping the
colours neutral
but also bold to
fit the genre of a
pop rock music
genre.