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Applix Digital Publishing Presentation


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These are our solutions for digital publishing.

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Applix Digital Publishing Presentation

  1. 1. DIGITAL PUBLISHING Mobile solutions for your digital strategy Applix Digital Publishing Presentation 2015
  2. 2. 2 THE OPPORTUNITY Nowadays the digital contents consumption occurs on different channels and devices. The possibility to distribute them in an efficient way ensuring the same experience on different channels allows publishers to strengthen the connection with users generating new business opportunities. Applix supports the “content companies” in their evolution towards the digital strategy.
  3. 3. 3 OUR TEAM COMPETENCE Experts with long experience in the publishing market. THE USER EXPERIENCE Young talents, professionals in user interface and design project digital products with specific attention for their usefulness, user- friendliness and system’s efficiency. OUR TECHNOLOGIES Applix developed different proprietary technologies which can be integrated one another or with our customer’s products creating a unique and engaging mobile consumption. OUR EXPERTISE 1 2 3
  4. 4. 4 MAIN FLOW AND SOLUTIONS PUBLISHERS / CONTENT COMPANIES Video Texts Pictures News Events … UI / UX development Marketing Analytics APPLIX DIGITAL STRATEGY Proximity Analytics Social Content Sale E-Commerce ADV Tecnology Business
  5. 5. 5 OUR SOLUTIONS WILL HELP YOU IN: CONTENT PROCESSING Digital content for your users CONTENT DISTRIBUTION The same content is published on different channels DIFFERENT PLATFORM INTEGRATION Focused and integrated solutions 1 2 3
  6. 6. 6 BENEFITS End-to-end solutions for each single type of distribution Our expertise goes from mobile to content management for web and print. Customers’ support and fast prototyping We work closely with our clients to share with them the best solutions in terms of development, design and user experience. Maximization of revenues Thanks to our solutions, publishers can increase their revenues through new e/m-commerce strategies, couponing, focused promotions etc. Focus on R&D We work closely with our clients to improve our solutions and to face the challenges of the market. User engagement and user behaviour monitoring Thanks to social network sharing, your brands can have more visibility engaging your users. Furthermore, our solutions allow to monitor user/reader behaviour to develop focused marketing strategies. 1 2 4 3 5
  7. 7. 7 Digital solutions for your content MOBILE - APP - WEB
  8. 8. 8 One solution for all the AppStores and devices. Viewerplus is the platform that, starting from a PDF or from your editorial systems, changes paper-based publications into innovative digital products. Perfect for the digital version of newspapers and magazines and for the digitization of books, pamphlets, catalogues and brochures. The Next Step in Digital Publishing VIEWERPLUS – DIGITAL PUBLISHING SOLUTION
  9. 9. 9 VIEWERPLUS - FUNCTIONALITIES •  Apps for Apple (iPad and iPhone), Android (tablet and smartphone), Amazon, Samsung Apps Store, Kobo and web reader •  Couponing •  Social network integration •  New forms of ADV •  e/m-commerce for products/services purchase directly from the App •  Integration with proximity marketing platforms (beacon and iBeacon) to engage users even in real contexts •  Geolocation through store locators. •  Integration with In-App purchases and subscriptions •  Different distribution channels (e.g. Magbox) •  Binder •  Push Notifications •  Off-line reading •  Highlights •  Notes •  Full text search •  Bookmark •  Summary Discover all the functionalities downloading our product showcase for Apple and Android on the AppStores
  10. 10. 10 VIEWERPLUS – DIGITAL KIOSK (MONO AND MULTI-HEAD) The platform can be used to develop mono and multi-head Apps according to the different needs Multi-head App It’s mainly used by publishers with lots of brands or by associations/fair organisations that want to enclose in one App all the publications of their members. Mono-head App It’s perfect for those with a strong brand, well recognised on the market.
  11. 11. 11 VIEWERPLUS – ALL NEWS APP Flipping-through pages and integrated news. If publishers don’t want to create a static edition, it’s possible to integrate it with content taken from the web, both from your website and from other information sources, always following a semantic aggregation logic. This gives users and readers the possibility to read news in a more continuous and “liquid” way, filtering them for priority and interest.
  12. 12. 12 Mycromags is a solution that operates as a news aggregator and records users preferences according to what they read and search on national and international web sources.. It enables publishers, companies and end users to develop and customise their own publishing products. Mycromags can be integrated with other mobile solutions and every time users read, searches online and selects the sources, Mycromags learns. The result is a a news stream that is different for each person an offers users only the content which fits their interests. MYCROMAGS – YOUR PERSONALIZED NEWS SELECTION CUSTOM SOURCES CUSTOM LAYOUT WEBSITE / BLOG AUTO-GENERATED CONTENTS ARCHIVE EXTERNAL SOURCES SOCIAL READING
  13. 13. 13 MYCROMAGS – HOW IT WORKS Two different roles for users   Reader: users can select the articles and information that best fits their interests and passions from other people’s news streams. Publisher: by selecting the sources and activating the recommendation and suggestion system named Orkestra, users can create their own news stream.
  14. 14. 14 WEB CMS Web CMS for a fast multi-channel distribution Build your online presence, on desktop and mobile devices thanks to a multi-publishing solution that allows publishers to manage and distribute their content on the digital channels (websites/mobile and Apps). Thanks to the CMS it’s possible to give more value to your content with the integration with platforms specialised in: •  Semantic analysis •  Process of content customisation in real time •  Management of the optimisation and positioning on the most important search engines (SEO) •  Social network interaction
  15. 15. 15 APP GENERATOR PLATFORM It’s our solution that allows you to develop and manage your content on different devices thanks to native Apps and HTML cutting down on costs and time. This is the best solution to present your company or to manage your books content in pre-established modules specifically developed to gain a perfect level of detail.
  16. 16. 16 Immersive virtual reality experiences Among the first companies in Europe to develop business applications with Oculus technology, Applix creates Apps specifically conceived for virtual reality devices, allowing users who are wearing the viewer to dive into realistic 3D reconstructions of environments and products. The VR technology is extremely versatile and can be used in several sectors – above and beyond gaming – to live everyday experiences (exhibitions, events, retail) in a completely new way. VIRTUAL REALITY
  17. 17. 17 WEARABLE, NEARABLE & BEACON Applix always devotes its resources to the research for and the development of solutions that meet the evolution of the sector, offering ever more products related to the immersive experiences on VR devices, to smartification and proximity marketing. We create projects able to interact with users and the surrounding environment, improving engagement through state-of-the-art technologies such as smart watches, wearables and immersive experiences for VR devices.
  18. 18. 18 Maximisation of the digital experience SOCIAL NETWORK E-COMMERCE USERS MONITORING
  19. 19. 19 Our e-commerce solution allows publishers and companies to create a stream of new revenues and important information on users without a direct involvement in the operative management of these services. It clusters and proposes offers from different small and big dealers, to allow them to sell their products giving users/ readers a unique purchase experience. Thanks to this solution, publishers may both monetise ADV in their publications and sell directly from their catalogues the related products. E-COMMERCE
  20. 20. 20 SOCIAL NETWORK Social sharing of your content With our solutions, your content can be shared on the different social platforms. This allows you to: •  Increase the number of your customers •  Spread your brand •  Reinforce the relationship with your customers Our solutions can be integrated with Ads plug-ins of social networks (e.g. Facebook) to increase user engagement, finding your ideal target audience and creating new revenues directly from the App.
  21. 21. 21 KNOW YOUR READERS BEHAVIOUR App-BI App-BI is an analytics suite– that clients may integrate in their Apps – that allows to track the end- users behaviour. It’s a business intelligence tool that can be used by the mobile publishing industry to select KPI developing more focused marketing strategies. For further information visit the website:   App-BI is a product developed by Applix Xorovo, an Applix Group company.
  22. 22. 22 OUR PARTNERS Since 2011 we have created three international partnerships that allow us to integrate our solutions with state-of-the-art products and technologies.   AdmantX takes advantage of the semantic technology to cluster content in real-time, increasing considerably the level of relevance compared to the search through key words.   Leader of vocal and imaging solutions. Thanks to this partnership our solutions may offer the same functionalities of text2speech necessary for the education digital market. Leader of editorial solutions and content management systems. The aim of this partnership is to face the growing need of publishers to find solutions and efficient platform that can optimise the costs linked to the production and diffusion of content following the “Interactive Edition” logic. (paper, web, tablet). Leading company in the intelligent data collection, mobile and social engagement, it has developed a platform specifically thought for the publishing market that allows publishers to use e-commerce and social network potentialities to maximise user engagement and increase revenues streams.
  23. 23. 23 <<<<<<< <   OUR MAIN CLIENTS
  24. 24. 24 +1300 digitised issues per year * +300 8/30 14/30 6 48% of digital magazine market share in Italy* continents with Applix’ clients* of the most read weekly magazines are developed with our solutions** of the most read monthly magazines are developed with our solutions** magazines, newspapers, house organs digitised all around the world GOALS ACHIEVED *Data from internal source ** Ads 2015 data
  25. 25. 25 Marco Cirilli Founder and CMTO Claudio Somazzi Founder and CEO Jean-Claude Dubuis Business & Program Director Federico Vittadello Product and Business Development EUROPE Milano Applix Centro Direzionale Magnolie, Via Milano 37/c, 20064, Gorgonzola (MI) Applix Education via Pergolesi 11 20811 Cesano Maderno (MB) Cagliari Applix Via Stanislao Caboni 3 09125, Cagliari Applix Xorovo Centro Direzionale Pittarello, Ex. S.S. 131, 09028, Sestu (CA) AMERICA Buenos Aires Applix Defensa 1217 Piso 1, Depart. B C1143AAA, Buenos Aires ASIA & PACIFIC Shanghai Applix Jin Hang Tower Room 1007, Wan Hang Du Road 83, Shanghai MOBILE FORWARD