This document discusses a local online marketplace and digital advertising solution for small and medium-sized businesses. It describes driving traffic through user-generated video, audio, and other content. It also outlines advertising options like social media, email/text ads, and featured business profiles. The platform provides self-service websites, online directories, video ads, local banner ads, and tools to help businesses with search engine optimization and marketing. Case studies show businesses generating over $150,000 in annual sales revenue through this local digital content and advertising platform.

1. Company Confidential Typical Matchbin Local Online Marketplace “SMBs One Stop Online/Digital Advertising Solution” April 22, 2010

4. Social Media – Facebook, Twitter

5. Polls, Comments, email a friend

6. Movie reviews

7. Restaurant reviews

8. Daily Content digests

9. Ads in emails/text messages

10. Blogs

11. Featured Businesses

12. Local Weather

13. Content searchCompany Confidential

14. Matchbin Local Media Solution Company Confidential Local Business Digital Advertising Solutions

15. “Newspapers/Websites provided 61 % of the original reporting or fresh information, TV stations/websites 28% and Internet-only "new media” 4%.”Pew Research Center, 2010 Digital Content Delivery Platform Company Confidential

16. Market – Local Digital Advertising Company Confidential 15M SMBs = $32B Market Opportunity Source: The Kelsey Group

17. SMBs – Moving to Digital Advertising Company Confidential

18. Local Search Marketplace Local Business Digital Advertising Solutions Online Business Directory Self Service websites for local businesses Featured Business “commercials” SEO/SEM solutions Video pre-roll, etc Call Tracking Mobile Coupons Local/National Banner ads Email/text message ads Self Service/Online Classifieds Company Confidential

19. Digital Advertising Platform Company Confidential Competitive Advantage Integrated Content Delivery & Advertising Platform Future Solutions iPhone Apps Lead Gen & Email Ads Mobile Coupons PPC/SEM Video Commercials Call Tracking SEO & Google Maps eCommerce Websites SMB Websites Banner Ads Classifieds Local Search Marketplace

20. Local Search = Customers Company Confidential Source: The Kelsey Group

22. $150,000 Annual sales “... provides small newspapers with tools normally reserved for major chain-owned newspapers."Jim Alred, New Media Director

24. $85,000 Annual sales “Sports is the biggest local franchise. Now is not a time to be timid for newspapers to survive. Video is critical. This is a brand building exercise …. "Wake-um up"! Burgett Mooney, Owner, NPCo.

26. $1,400,000 Annual sales “Just last week, two new clients walked into my shop, ready to scrapbook. Know where they found me? My business directory page. It really works! - Stacy Forbes, Studio S Scrapbooking

27. Local Search Works!! Company Confidential $1,500,000 Orange County Register KWCH - FetchToto PacosList Annualized Revenue Colorado Springs Gazette Brentwood Press Alamogordo Daily News The Robesonian Eagle Tribune Bozeman Daily Chronicle Grand island Independent KY3 – Springfield

28. Formula For Success Local Business internet advertising technology platform Self Service websites for local businesses SEO/SEM proven results Call Tracking Featured Business “commercials” Local online directory – national database Sales and Marketing machine Upfront/Ongoing webinar training on product and sales process Four-legged sales calls in local markets Local Business customer service/support – telephone/email Full marketing/promotion kits Sales support binders for sales team Company Confidential

29. Silver - Screen Shots Company Confidential

30. Gold – Screen Shots Company Confidential

31. Platinum – Screen Shots Company Confidential

32. ePlatinum – Screen Shots Company Confidential

34. Self Service classifieds

36. Infomercials

38. email blasts

39. Text message blasts

40. Daily email digests“10X to 20X higher revenue per 1000 impressions than national banner ads!”

41. Company Confidential Matchbin Community/Social Functions Community Involvement Personal pages with multiple profiles – private/public Events – user created Groups, Clubs – Virtual gathering places Blogs, Forums, Chat rooms, confidential emails Invite a friend – viral marketing Email/text message blasts Prep/youth sports pages: player stats, rankings, etc.

42. Backup Slides Company Confidential

43. Digital Ad Sales by Channel Company Confidential

44. Local SMB Online Advertising Solution Business Directory – Local Listings w/National database Business websites/profiles – Silver, Gold, Platinum, ePlatinum – multiple page solutions Claim business listing – “self service” website creation Mobile directory search, SMS coupon alerts Featured business video commercials Online Marketing solutions – Integrated with directory Premium SEO, Call Tracking, and PPC/SEM Solutions Analytics integrated into website/profile pages – Gold/Platinum Community Building Tools – Drive more traffic/”stickiness” User generated content, blogs, forums, chat rooms, text message blasts, email blasts, personal pages – social networking. Company Confidential

45. Organic vs. Paid Results

46. Where Eyeballs Look

47. “El Matador” Example El Matador started out on the 5th page of Google in November of 2008