Tips for why you should use LinkedIn and how to optimize usage.

1. Master
Before Noon Today
William J. Sleight IV
Marketing & Communications Coordinator
Hirsch Roberts Weinstein LLP
December 12, 2013

2. What is LinkedIn?
• Social media site geared for
business
• An opportunity to connect
and network with thousands
of professionals and
companies
• Marketing/Advertising
medium du jour

3. Why use LinkedIn?
Reason #1: Give Information
• Post information about
your business, news, and
accomplishments
• Share content beyond text
• Answer targeted questions

4. Reason #2: Get Information
• Interactive
• Research gold mine
– Gain insight on connections
• Look up potential clients,
hires, and adversaries

5. Reason #3: Fast
• Once you post, it is
instantly shared with all
of your connections
• You do not have to wait
for the content to go live
or to get published

6. Reason #4: Free
• You can do everything we have
already mentioned for free
• Both a personal profile and
company profile can be created
at no cost

7. Reason #5: Targeted
• You have already built the
network of connections you
consider important
• Your connections’ network is
likely built up of people you
want to target
• You can post in groups you
have joined which contain
people you have something
in common with

8. Competition? What Competition?
Give
Information
Get
Information
Fast Free Targeted
Brochure X X
Website X X X
Radio X
Newspaper X
Television X
Event
Sponsorship
X
LinkedIn X X X X X

9. How to master LinkedIn today:
Tip #1: Send Connection Requests

10. Tip #2: Follow Clients

11. Tip #3: Join Groups

12. Tip #4: Post Updates

13. Tip #5: Set Goals
• Set goals based on the
previous four tips:
– Add 30 new connections in one
month
– Follow 10 clients in one month
– Join 5 groups in one month and
post in each group at least once
– Post 2-3 updates per week

14. Thank You!
• Please connect with me:
– http://www.linkedin.com/in/williamsleightiv
• Please follow Hirsch Roberts
Weinstein LLP’s company page