The document discusses the on-demand economy in retail and how it has begun with the rise of digital customers. It notes that while retailers today know only 1% of their customers, 28% of millennials prefer to preorder instead of waiting to be served. Most point of sale machines are offline. The document promotes the Zash platform as a cheaper option for retailers, claiming it can save 30% on staff costs and increase revenue through features like preorders, deliveries, bookings, payments, and marketing from a single platform.