mcommerce and advertising in the same tools

1. MCOMMAD
Blending Advertising with m-
commerce
Felix Crisan - Co-Founder & CTO NETOPIA
(web2sms, mobilPay, Mobilender.mx)

2. Who we are
● Biggest SMS aggregator in Romania
(+100MM in 2014)
● Biggest payment gateway in Romania
(card & SMS; online, offline & mobile)
● First (and so far the only) mobile
wallet in Romania, launched in 2013
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3. Status-quo
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4. Jef I. Richards
“Advertising is totally
unnecessary. Unless you
hope to make money.”
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5. some numbers
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● this year ±5% of WW ad spend is on
mobile advertising (source: eMarketer, 28.45B$ vs 574.18B$ )
● 35-40% of purchases are mobile (source:
eMarketer, M/A/R/C research, IBV), with double digit
growth Y/Y

6. Why?
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7. Tracking?
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8. Measuring?
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9. ...a disconnect anyway
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10. mobilPay Wallet
a quick overview
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11. mobilPay Wallet
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● more than just a mobile wallet
● embeds functionalities that
transform it into a powerful
marketing platform
● all while offering a clear view (as
in: which transactions are as a
result of which action)

12. mobilPay Wallet
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13. Push2Pay
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14. Offline (in-store)
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15. QR - online & offline
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16. BLE & NFC enabled
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17. t-commerce
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18. Thank You
felix@mobilpay.com
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