Massa

SEO Report : https://www.massa.com/
by
Digital Promotion Agency.
+1-323-744-7221
Contact: sales@digitalpromotionagency.com
1
63.65

Overall Score
We found10 issues
Examined at : 2018-10-12 08:47:54
56 100 50 100
On-Page SEO Responsiveness Page Speed Links
Page Title
Page Title : Ultrasonic Sensors & Transducers, Sonar Technology - Manufacturer
Your page title looks good.
Recommendations
Titles give your potential customers a quick insight into the content of a result and why its relevant
to their query. Many times It's the primary piece of information used to decide which result to click
on, so it's essential to use high-quality titles on your web pages. Page titles should be descriptive
and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific
person. Avoid unnecessarily long or verbose titles, which are likely to get truncated when they
show up in the search results Try to keep page titles short, i.e. less than 60 characters.
Meta Description
Meta Description : Massa leads in ultrasonic sensors & transducers, delivering innovative
solutions for industrial process control and oceanographic/military sonar.

Your meta description looks good.
Recommendations
A Meta description is nothing but a concise, human-readable summary of each page's content.
Accurate meta descriptions can help improve your clickthrough; here are some guidelines on how
to use the meta description properly. Use site-level descriptions on the main home page or other
aggregation pages, and use page-level descriptions everywhere else.
Single Keywords
Keyword Occurrence Density Possible Spam
Massa 17 2.112 % No
Transducers 10 1.242 % No
Ultrasonic 10 1.242 % No
Sensors 8 0.994 % No
Oceanographic 6 0.745 % No
Family 6 0.745 % No
years 6 0.745 % No
Air 6 0.745 % No
PulStar® 6 0.745 % No
Products 6 0.745 % No
MassaSonic® 5 0.621 % No
Business 5 0.621 % No
Sonar 5 0.621 % No
FlatPack® 4 0.497 % No
SonAire® 4 0.497 % No
Customized 4 0.497 % No
products 4 0.497 % No
Technology 4 0.497 % No
Industrial 4 0.497 % No
M3 4 0.497 % No
Two Word Keywords
Keyword Occurrence Density Possible Spam
Air Transducers 5 0.621 % No
in the 5 0.621 % No
70 years 5 0.621 % No
Ultrasonic Air 4 0.497 % No
Family Business 4 0.497 % No
and are 4 0.497 % No
employees that 3 0.373 % No
of the 3 0.373 % No
over 70 3 0.373 % No
for use 3 0.373 % No
Ultrasonic Sensors 3 0.373 % No

patents and 3 0.373 % No
MTR 100 3 0.373 % No
Product Approvals 3 0.373 % No
Certifications Product 3 0.373 % No
Customized Solutions 3 0.373 % No
We are 3 0.373 % No
ranges from 3 0.373 % No
customer needs 3 0.373 % No
and Systems 3 0.373 % No
Three Word Keywords
Keyword OccurrenceDensityPossible Spam
Ultrasonic Air Transducers 4 0.497 % No
the field of 3 0.373 % No
over 70 years 3 0.373 % No
Certifications Product Approvals 3 0.373 % No
Transducers MassaSonic® Ultrasonic2 0.248 % No
very price competitive 2 0.248 % No
are very price 2 0.248 % No
and are very 2 0.248 % No
sensitivity and are 2 0.248 % No
superior sensitivity and 2 0.248 % No
boast superior sensitivity 2 0.248 % No
Transducers boast superior 2 0.248 % No
Air Transducers boast 2 0.248 % No
MassaSonic® Ultrasonic Air 2 0.248 % No
industrial products Innovation 2 0.248 % No
to 13 feet 2 0.248 % No
13 feet 4m 2 0.248 % No
competitive in OEM 2 0.248 % No
for use in 2 0.248 % No
our industrial products 2 0.248 % No
Four Word Keywords
Keyword OccurrenceDensityPossible Spam
over 70 years Reliability 2 0.248 %No
new technology Agility Inventive 2 0.248 %No
customer needs Customer Service 2 0.248 %No
to customer needs Customer 2 0.248 %No
response to customer needs 2 0.248 %No
quick response to customer 2 0.248 %No
and quick response to 2 0.248 %No
to 13 feet 4m 2 0.248 %No
Inventive and quick response 2 0.248 %No
Agility Inventive and quick 2 0.248 %No
in the field of 2 0.248 %No

technology Agility Inventive and 2 0.248 %No
Experience Proven track record 2 0.248 %No
Marine Technology Reporter’s MTR 2 0.248 %No
of the Year Award 2 0.248 %No
Commercial Partners Employment Contact2 0.248 %No
Massa Commercial Partners Employment 2 0.248 %No
About Massa Commercial Partners 2 0.248 %No
About About Massa Commercial 2 0.248 %No
History About About Massa 2 0.248 %No
Total Words
Total Words : 805
Recommendations
Unique words are words that reflect your sites features and information. Search engine metrics
are not intended to use unique words as ranking factor but it is still useful to get a proper picture
of your site contents. Using positive unique words like complete, perfect, shiny, would be a good
idea for a better user experience. In search engines, a stop word is a commonly used word (such
as 'the') that a search engine has been programmed to ignore, both when indexing entries for
searching and when retrieving them as the result of a search query.
Text/HTML Ratio Test
Site failed Text/HTML ratio test.
Text/HTML Ratio Test : 6%
Recommendations
The ideal ratio of text to HTML code must be between 20 to 60%. If it is less than 20%, consider
adding more text. If your page has more than 60%, it might be considered as spam
HTML Headings
H1(0)

H2(5)
Welcome To Massa
Products & Services We Provide
SPOTLIGHT
Book a consultation with a Massa Expert Now!
5 Reasons To Choose Us
H3(22)
2018 MTR 100 Awards
Massa Wins Massachusetts Family Business of the Year Award!
PulStar® TTL
PulStar®
FlatPack®
Experience
Reliability
Innovation
Agility
Customer Service
Experience
Reliability
Innovation
Agility
Customer Service
H4(0)

H5(0)
H6(0)
Recommendations
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and
descriptions for search engine ranking but still a good way to describe your contents in search
engine result. h2 status less important but should be used for proper understanding of your
website.
robot.txt
Your site has robot.txt
Recommendations
A robot.txt file is a file at the root of your site that indicates those parts of your site you do not
want to be accessed by search engine crawlers. The file uses the Robots Exclusion Standard,
which is a protocol with a small set of commands that can be used to indicate access to your site
by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).
Sitemap
Your site has a sitemap.
Location: https://www.massa.com/sitemap_index.xml
Recommendations

A sitemap is a file where you can list the web pages of your site to tell search engines about the
arrangement of your site content. Search engine web crawlers read this file to more intelligently
crawl your site. Sitemaps can be created either manually or using third-party tools. Using a
sitemap does not guarantee that all the items in your sitemap will be crawled and indexed, as
Google processes rely on sophisticated algorithms to schedule crawling. However, in most cases,
your site will benefit from having a sitemap, and you'll never be penalized for having one.
Favicon
Your site have a favicon.
Image 'alt' Text
Total Number of Images with out Alt Text Mentioned: 14
Images Without alt
https://www.massa.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'
%20viewBox%3D'0%200%20300%20200'%2F%3E
%20viewBox%3D'0%200%20300%20200'%2F%3E
%20viewBox%3D'0%200%20300%20200'%2F%3E
%20viewBox%3D'0%200%20300%20200'%2F%3E
https://www.massa.com/wp-content/uploads/2018/07/NEU-Award-2018-240x300.jpg

Recommendations
For any image on your site, the alt tag should describe what on it. Alt tags and title tags
strengthen the message towards search engine spiders and improve the accessibility of your
website.
DOC Type
DOC Type : <!DOCTYPE html>
Your page has Doc Type defined.
Recommendations
Doc type is not an SEO factor, but it is a check to validate your web page. So make sure your site
has this.
Deprecated HTML Tag
Your site does not have any deprecated HTML tags.
Recommendations
Older HTML tags and attributes superseded with other more functional or flexible alternatives
(whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C
- the consortium that sets the HTML standards. Browsers should continue to support deprecated
tags and attributes, but eventually, these tags are likely to become obsolete and so future support
cannot be guaranteed.
HTML Page Size
HTML Page Size : 105 KB
We detected that the time required to render the page high.HTML page size is > 100KB
Recommendations
To make pages load faster, reduce the size of the data (HTML markup, images, CSS, JavaScript)
that is needed to render the above-the-fold content of your page. We recommend

you to make your website structured so that the most critical things loads first.
GZIP Compression
GZIP Compression Size : 19 KB
GZIP compression is enabled.
Recommendations
Enable and Test gzip compression. Gzip compression reduces the size of the transferred
response by more than 80%. Compression reduces the time to download and significantly
improves the time to render your pages. All servers have the sample configuration files, and all
modern browsers do support gzip compression.
Inline CSS
Total Inline CSS occurences : 124
Inline CSS
<a href="tel:+18009627543" style="text-decoration:none"></a>
<span style="color:#ffb536;padding-bottom:15px;font-size:1.5em"></span>
<div id="rev_slider_3_1_wrapper" class="rev_slider_wrapper fullwidthbanner-container" data-
source="gallery" style="margin:0px auto;background:transparent;padding:0px;margin-
top:0px;margin-bottom:0px;"></div>
<div id="rev_slider_3_1" class="rev_slider fullwidthabanner" style="display:none;" data-
version="5.4.8"></div>
<div class="tp-caption tp-resizeme" id="slide-7-layer-1" data-x="center" data-hoffset=""
data-y="97" data-width="['1142']" data-height="['auto']" data-type="text" data-
responsive_offset="on" data-
frames='[{"delay":960,"speed":800,"frame":"0","from":"opacity:0;","to":"o:1;","ease":"Power3.
easeInOut"},{"delay":"wait","speed":10,"frame":"999","to":"opacity:0;","ease":"Power3.easeIn
Out"}]' data-textalign="['center','center','center','center']" data-paddingtop="[0,0,0,0]" data-
paddingright="[0,0,0,0]" data-paddingbottom="[0,0,0,0]" data-paddingleft="[0,0,0,0]"
style="z-index: 5; min-width: 1142px; max-width: 1142px; white-space: normal; font-size:
45px; line-height: 60px; font-weight: 700; color: #ffb536; letter-spacing: 0px;font-family:Open
Sans;text-shadow:1px 1px 2px rgba(0, 0, 0, 1);"></div>
data-y="264" data-width="['938']" data-height="['auto']" data-type="text" data-
frames='[{"delay":1860,"speed":800,"frame":"0","from":"opacity:0;","to":"o:1;","ease":"Power

3.easeInOut"},{"delay":"wait","speed":10,"frame":"999","to":"opacity:0;","ease":"Power3.ease
InOut"}]' data-textalign="['center','center','center','center']" data-paddingtop="[0,0,0,0]" data-
paddingright="[0,0,0,0]" data-paddingbottom="[0,0,0,0]" data-paddingleft="[0,0,0,0]" style="z-
index: 6; min-width: 938px; max-width: 938px; white-space: normal; font-size: 32px; line-height:
60px; font-weight: 700; color: #ffffff; letter-spacing: 0px;font-family:Open Sans;text-shadow:1px
1px 2px rgba(0, 0, 0, 1);"></div>
data-y="44" data-width="['auto']" data-height="['auto']" data-type="text" data-
easeInOut"},{"delay":"wait","speed":300,"frame":"999","to":"opacity:0;","ease":"Power3.easeI
nOut"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]"
data-paddingright="[0,0,0,0]" data-paddingbottom="[0,0,0,0]" data-paddingleft="[0,0,0,0]"
style="z-index: 5; white-space: nowrap; font-size: 45px; line-height: 44px; font-weight: 700;
color: #ffb536; letter-spacing: 0px;font-family:Open Sans;text-shadow:2px 2px 2px rgba(0, 0,
0, 1);"></div>
<div class="tp-caption tp-resizeme" id="slide-8-layer-17" data-x="center" data-hoffset="" data-
y="129" data-width="['none','none','none','none']" data-height="['none','none','none','none']" data-
type="image" data-responsive_offset="on" data-
3.easeInOut"},{"delay":"wait","speed":300,"frame":"999","to":"opacity:0;","ease":"Power3.eas
eInOut"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]" data-
index: 6;"></div>
Out"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]" data-
paddingright="[0,0,0,0]" data-paddingbottom="[0,0,0,0]" data-paddingleft="[0,0,0,0]"
0, 1);"></div>
<div class="tp-caption tp-resizeme" id="slide-10-layer-9" data-x="709" data-y="230" data-
width="['409']" data-height="['auto']" data-type="text" data-responsive_offset="on" data-
2px 2px rgba(0, 0, 0, 1);"></div>
width="['none','none','none','none']" data-height="['none','none','none','none']" data-type="image"
data-responsive_offset="on" data-

index: 7;"></div>
<div class="tp-caption tp-resizeme" id="slide-9-layer-1" data-x="center" data-hoffset="180"
InOut"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]"
0, 1);"></div>
width="['366']" data-height="['auto']" data-type="text" data-responsive_offset="on" data-
InOut"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]" data-
2px 2px rgba(0, 0, 0, 1);"></div>
frames='[{"delay":3390,"speed":700,"frame":"0","from":"opacity:0;","to":"o:1;rZ:328;","ease":
"Power3.easeInOut"},{"delay":"wait","speed":20,"frame":"999","to":"opacity:0;","ease":"Powe
r3.easeInOut"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]"
style="z-index: 7;"></div>
InOut"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]" data-
index: 8;"></div>
<div class="tp-caption tp-resizeme" id="slide-11-layer-4" data-x="260" data-y="center" data-
voffset="-8" data-width="['none','none','none','none']" data-height="['none','none','none','none']"
data-type="image" data-responsive_offset="on" data-
easeInOut"},{"delay":"wait","speed":300,"frame":"999","to":"opacity:0;","ease":"Power3.easeI
nOut"}]' data-textalign="['inherit','inherit','inherit','inherit']" data-paddingtop="[0,0,0,0]" data-
index: 5;"></div>
width="['433']" data-height="['171']" data-type="text" data-responsive_offset="on" data-

index: 6; min-width: 433px; max-width: 433px; max-width: 171px; max-width: 171px; white-space:
normal; font-size: 22px; line-height: 28px; font-weight: 700; color: #ffffff; letter-spacing: 0px;font-
family:Open Sans;text-shadow:2px 2px 2px rgba(0, 0, 0, 1);"></div>
width="['auto']" data-height="['auto']" data-type="text" data-responsive_offset="on" data-
index: 7; white-space: nowrap; font-size: 45px; line-height: 44px; font-weight: 700; color: #ffb536;
letter-spacing: 0px;font-family:Open Sans;text-shadow:2px 2px 2px rgba(0, 0, 0, 1);"></div>
<div class="tp-bannertimer tp-bottom" style="visibility: hidden !important;"></div>
<div id="main" class="sidebar-none sidebar-divider-off" style="padding-top:0px; padding-
bottom:0px;" ></div>
<div class="vc_row wpb_row vc_row-fluid dt-default" style="margin-top: 0px;margin-bottom:
0px"></div>
<div id="ultimate-heading-20965bc0517a29933" class="uvc-heading ult-adjust-bottom-
margin ultimate-heading-20965bc0517a29933 uvc-6019 accent-border-color" data-
hspacer="line_only" data-halign="center" style="text-align:center"></div>
<h2 style="font-weight:bold;margin-top:30px;margin-bottom:15px;"></h2>
<div class="uvc-heading-spacer line_only" style="margin-bottom:20px;height:5px;"></div>
<span class="uvc-headings-line" style="border-style:solid;border-bottom-width:5px;border-
color:;width:200px;"></span>
<div id="ultimate-heading-25165bc0517a2a438" class="uvc-heading ult-adjust-bottom-
margin ultimate-heading-25165bc0517a2a438 uvc-2173 accent-border-color" data-
<h2 style="font-weight:bold;margin-bottom:15px;"></h2>
<div class="uvc-heading-spacer line_only" style="topheight:5px;"></div>
<div class="fancy-media-wrap" style=""></div>
<a href="https://www.massa.com/industrial/ultrasonic-sensors/" class="layzr-bg rollover"
style=""></a>
<a data-ultimate-target='#creative-link-wrap-2374 .ult_colorlink' data-responsive-json-
new='{"font-size":"desktop:26px;","line-height":"desktop:32px;"}'
href="https://www.massa.com/industrial/ultrasonic-sensors/" class="ult_colorlink ult-
responsive vc_custom_1529600743409" style="font-family:Open Sans Condensed;font-
weight:700; " data-textcolor="#213962" data-texthover="#ffb536"></a>
<span data-hover="Ultrasonic Sensors" style="color:#213962;;;"
class="ult_btn10_span"></span>

<p style="text-align: center;"></p>
<a href="https://www.massa.com/industrial/ultrasonic-transducers/" class="layzr-bg
rollover" style=""></a>
href="https://www.massa.com/industrial/ultrasonic-transducers/" class="ult_colorlink ult-
responsive vc_custom_1529600836487" style="font-family:Open Sans Condensed;font-
weight:700; " data-textcolor="#1f365c" data-texthover="#ff9f1a"></a>
<span data-hover="Ultrasonic Transducers" style="color:#1f365c;;;"
<a href="https://www.massa.com/industrial/oceanographic/" class="layzr-bg rollover"
style=""></a>
href="https://www.massa.com/industrial/oceanographic/" class="ult_colorlink ult-responsive
vc_custom_1529600868951" style="font-family:Open Sans Condensed;font-weight:700; " data-
textcolor="#1f365c" data-texthover="#ffb536"></a>
<span data-hover="Oceanographic" style="color:#1f365c;;;"
<a href="https://www.massa.com/customized-solutions/" class="layzr-bg rollover"
style=""></a>
href="https://www.massa.com/customized-solutions/" class="ult_colorlink ult-responsive
vc_custom_1529600894406" style="font-family:Open Sans Condensed;font-weight:700; "
data-textcolor="#1f365c" data-texthover="#ffb536"></a>
<span data-hover="Customized Solutions" style="color:#1f365c;;;"
<a href="https://www.massa.com/military/" class="layzr-bg rollover" style=""></a>
href="https://www.massa.com/military/" class="ult_colorlink ult-responsive
vc_custom_1529600924451" style="font-family:Open Sans Condensed;font-weight:700; "
data-textcolor="#1f365c" data-texthover="#ffb536"></a>
<span data-hover="Military" style="color:#1f365c;;;" class="ult_btn10_span"></span> <p
style="text-align: center;"></p>

style=""></div>
style=""></div>
style=""></div>
style=""></div>
<div class="info-c-full-br" style='border:5px solid #ffffff;width:80%;opacity:0;' data-start-
degree="90" data-divert="" data-info-circle-angle="full" data-responsive-circle="on" data-
responsive-breakpoint="400" data-launch="linear" data-launch-duration="0.6" data-launch-
delay="0.2" data-slide-true="on" data-slide-duration="5" data-icon-size="24" data-icon-
show="show" data-icon-show-size="32" data-highlight-style="info-circle-pop" data-focus-
on="hover"></div>
<div class="info-circle-icons" style="background:#ffb536;color:#ffffff;" ></div>
<h3 data-ultimate-target='#info-cirlce-wrap-8534 .responsive-font-class h3.new-cust-
responsive-class' data-responsive-json-new='{"font-size":"desktop:20px;","line-
height":"desktop:30px;"}' class="info-circle-heading ult-responsive new-cust-responsive-
class" style="font-weight:bold;"></h3>
<div class="info-circle-text" style="font-weight:normal;"></div>

<div id="info-cirlce-wrap-8534" class="info-c-full" style="background-
color:#ffffff;color:#1f365c;width:80%;height:80%;margin:10%;"></div>
<li class="icon_list_item" style="font-size:72px;"></li>
<div class="icon_list_icon" style="font-size:24px;width:24px;height:24px;line-
height:1;"></div>
<div class="icon_description" style="font-size:24px;"></div>
<div class="responsive-font-class ult-responsive" data-ultimate-target='#info-cirlce-wrap-
8534 .responsive-font-class *' data-responsive-json-new='{"font-size":"desktop:14px;","line-
height":"desktop:24px;"}' style="font-weight:normal;"></div>
height":"desktop:30px;"}' class="ult-responsive new-cust-responsive-class" style="font-
weight:bold;"></h3>
<div class="icon_list_connector" style=" border-style:solid;border-color:#ffffff; left:12px;
top:24px;"></div>
<img style="margin: 5px 0px 5px 0px; max-width: 100%;" src="/wp-
content/uploads/2017/07/Massa-Logo-for-Karma6.png" width="500" alt="Massa Logo" />
<a href="https://www.massa.com/contact/" style="color:white;font-weight:400;"></a>
<a style="font-weight:400;"
href="https://www.massa.com/certifications-and-product-approvals/"></a>
<a style="font-weight:400;" href="https://www.massa.com/export-policy/"></a>
<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MXMLQRF" height="0"
width="0" style="display:none;visibility:hidden"></iframe>

Recommendations
Inline CSS is the CSS code reside in HTML page under HTML tags not in external .css file. Inline
CSS increases the loading time of your webpage which is an important search engine ranking
factor. So try not to use inline CSS.
Internal CSS
Total Internal CSS Occurences: 4
Recommendations
Internal CSS is the CSS code which resides on HTML page inside the style tag. Internal CSS
increases loading time since no page caching is possible for internal CSS. Try to put your CSS
code in an external file.
MicroData Schema Test
Website failed MicroData Schema Test.
Recommendations
Microdata is the information underlying in an HTML string or paragraph. Consider an avatar, it
could refer to a profile picture on forum, blog or social networking site or may it refer to a highly
successful 3D movie. Microdata is used to specify the reference or underlying information about
an HTML string. Microdata gives chances to search engines and other applications for better
understanding of your content and significantly better search results.
IP Canonicalization Test
Website passed IP Canonicalization Test
Recommendations
If multiple domain names get registered under single IP address, the search bots can label other
sites as duplicates; this is IP canonicalization. To solve this use redirects.

Plain Text Email Test
Website passed the plain text email test. No plain text emails found.
Recommendations
A plain text email address is vulnerable to email scrapping agents. An email scrapping agent
crawls your website and collects every email address written in plain text. So the existence of
plain text email addresses on your site can help spammers in email harvesting. Plain text emails
could be a bad sign for search engines. To fight this you can obfuscate your email addresses in
several ways: 1) CSS pseudo classes. 2) Writing backward your email address. 3) Turn off
display using css. 4) Obfuscate your email address using javascript. 5) Using Wordpress and php
(wordpress site only).
Mobile Friendly Check
SCORE : 98
Configure Viewport

Your website will render properly on all devices.
Recommendations
A viewport dictates how a web page should be displayed on a mobile device. If a viewport is not
specified then a mobile device will display the page as if it were a desktop screen and not scaled
to fit the device. Setting a viewport gives control over the page's width and scaling on different
devices.
Size Content to Viewport
The content of your site fits within the viewport.
Recommendations
Screen dimensions vary widely across devices so always configure the viewport in such a way
that your pages render correctly on many different devices. Always try to make sure that the web
page content doesn't rely on a particular viewport width to render well.
Size Tap Targets Appropriately
All of your page's links/buttons are large enough for a user to easily tap on a touchscreen.
Recommendations
Buttons that are small or too close together are more difficult for users to press on a touchscreen
than with a traditional mouse cursor. The average adult finger pad size is about 10mm wide, and
it is recommended to have a minimum tap target size of roughly 7mm or 48 CSS pixels on a site
with a correctly set mobile viewport.
Google Page Speed Insight (Mobile)

SCORE : 53
Page Statistics
numberResources 65 numberHosts 8
totalRequestBytes 9289 numberStaticResources 53
htmlResponseBytes 107836 cssResponseBytes 2510344
imageResponseBytes 3025846 javascriptResponseBytes 1618009
otherResponseBytes 51992 numberJsResources 18
numberCssResources 15 textResponseBytes
overTheWireResponseBytes 3962654
Avoid Plugins
Website does not appear to use any Plugins.
Recommendations
Plugins such as as Flash and Silverlight may not work on mobile devices. Native web
technologies have advanced quite a lot in recent past. So most of the content which needed these
plugins might not actually be needed if created using native web technologies. For ex: Audio and
Video now can be easily played using HTML5 Multimedia.
Use Legible Font Sizes

The text on your page is legible.
Recommendations
Configure the viewport to make sure fonts will be scaled as expected across various devices.
Once a viewport is configured, implement these additional recommendations: 1.Use a base font
size of 16 CSS pixels. Adjust the size as needed based on properties of the font being used.
2.Use sizes relative to the base size to define the typographic scale. 3.Text needs vertical space
between its characters and may need to be adjusted for each font. The general recommendation
is to use the browser default line-height of 1.2em. 4.Restrict the number of fonts used and the
typographic scale: too many fonts and font sizes lead to messy and overly complex page layouts.
Google Page Speed Insight (Desktop)
SCORE : 74
Page Statistics
numberResources 65 numberHosts 8
totalRequestBytes 9273 numberStaticResources 53
htmlResponseBytes 107844 cssResponseBytes 2509014
imageResponseBytes 2988943 javascriptResponseBytes 1618010
otherResponseBytes 77475 numberJsResources 18
numberCssResources 15 textResponseBytes
overTheWireResponseBytes 3951155

Landing Page Redirects
Your site has no redirects. Learn more about avoiding landing page redirects
Recommendations
When a website is made to serve different devices using different URLs, search engines want to
redirect users to the best serving URL automatically. It is the best practice to use either HTTP or
Javascript redirects. This is to make sure your website is shown correctly on different devices.
Leverage Browser Caching
We detected, caching is not enabled.
https://code.visitor-track.com/VisitorTrack2.js
https://www.googletagmanager.com/gtm.js?id=GTM-MXMLQRF https://www.google-
analytics.com/analytics.js https://www.massa.com/cdn-cgi/scripts/5c5dd728/cloudflare-
static/email-decode.min.js
Recommendations
Fetching the resources again and again over the network is not only taxing but may also prevent
the page from rendering. For better page speed, all server responses should specify a caching
policy to help the client determine if and when it can reuse a previously fetched response.
Minimum cache time should be 6 days.
Server Response Time
The server should respond in less than 0.2 seconds.Server Response Time :
https://developers.google.com/speed/docs/insights/Server.
Recommendations
Server response time is the time it takes to load the necessary HTML and start rendering the
page from the server. The first step is to measure the server response times and identify the
potential problems.Then, with that data, consult the appropriate guides on how to address the

issue.
Minify CSS
Your CSS is minified.
Recommendations
Minification is the process of removing unnecessary data without any impact on how the browser
processes the resource. For CSS Minification, use the tools like CSSNano.
Minify HTML
Your HTML is minified.
Recommendations
processes the resource. For HTML Minification, use the tools like HTMLMinifier.
Minify JavaScript
Your JavaScript content is minified.
Recommendations
processes the resource. For Javascript Minification, use the tools like Uglify JS.
Render-blocking JavaScript and CSS
The resource size can be reduced through minifcation. Possible % reduction : Your page has (2)
blocking script resources and (14) blocking CSS resources.
Render-blocking JavaScript

https://www.massa.com/cdn-cgi/apps/head/9bKippYSxiE57zJjBzXdZhgOwFc.js
https://www.massa.com/wp-includes/js/jquery/jquery.js
Render-blocking CSS
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_faf7c52587254b4
2ea0de89aad8732bd.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_f58e0dc6c51a720
f8bf7209935fee8bb.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_61f19786b
47cecaedd433455950530f4.css
https://fonts.googleapis.com/css?family=Open+Sans+Condensed%3A300%2C400%2C60
0%2C700%7CRoboto+Condensed%3A400%2C600%2C700%7CRoboto%3A400%2C400it
alic%2C600%2C700%7COpen+Sans%3A400%2C600%2C700&ver=4.9.8
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_7e9892d3
4f762d9b799a785c8ca059b8.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_a03e2133
a882d30c83bf23b1749e3203.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_35dbc2c8
9df7572933bfff3adeece519.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_23b770ee
85d04bb47a12fb0aca6fb71e.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_36ea4805
809e6b690c2f5126a0808297.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_78631c1cd
8135a3e3e295d1adc792695.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_06eb646a
b6fc029690fdfd37b6f924bb.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_af82f3976
aad109fb4fae41a60393c0c.css
https://www.massa.com/wp-content/cache/autoptimize/css/autoptimize_single_13cabc23c
350bb5793b525133b60caad.css
https://fonts.googleapis.com/css?family=Open+Sans+Condensed:regular,700
Recommendations
Before the content is rendered, the browser processes all the style and layout information for the
web page. As a result, the browser will stop rendering until external stylesheets are

downloaded and processed. If the file of CSS is small, then try putting them into HTML section
through inline CSS.
Optimize Images
The images should be optimized. Possible % reduction : 10.9068
https://www.massa.com/wp-content/uploads/2018/07/massa-family-business-year-award-2018.
jpg could save 55.3KiB ( 33%reduction )
https://www.massa.com/wp-content/uploads/2018/09/2018-MTR100-Slider.jpg could save
51.3KiB ( 44%reduction )
Recommendations
Image Optimization is very tricky; you need to make sure not to reduce the quality of the image
but rather its size. Give more importance to the vector format images because they are
independent of resolution and scale. Compress the images in the tools like Adobe before loading
them onto a webpage.
Prioritize Visible Content
You have the above-the-fold content properly prioritized. Learn more about prioritizing visible
content.
Internal and External Links
TOTAL INTERNAL LINKS?? 51
TOTAL EXTERNAL LINKS?? 3
Internal Links
https://www.massa.com/
https://www.massa.com/
https://www.massa.com/industrial/
https://www.massa.com/industrial/industrial-applications/waterwastewater-applications/
https://www.massa.com/industrial/industrial-applications/automationfactory-applications/
https://www.massa.com/industrial/industrial-applications/chemical-process-applications/

https://www.massa.com/industrial/industrial-applications/mineoilpetro-applications/
https://www.massa.com/industrial/industrial-applications/power-generation-applications/
https://www.massa.com/industrial/oceanographic/
https://www.massa.com/industrial/ultrasonic-sensors/
https://www.massa.com/industrial/ultrasonic-sensors/pulstar/
https://www.massa.com/industrial/ultrasonic-sensors/flatpack/
https://www.massa.com/industrial/ultrasonic-sensors/sonaire/
https://www.massa.com/industrial/ultrasonic-sensors/sonaire/sonaire-m3-evaluation-kit/
https://www.massa.com/industrial/ultrasonic-sensors/mpulse/
https://www.massa.com/industrial/ultrasonic-sensors/legacy-ultrasonic-sensors/
https://www.massa.com/industrial/intrinsically-safe-products/
https://www.massa.com/industrial/ultrasonic-transducers/
https://www.massa.com/customized-solutions/
https://www.massa.com/capabilities/
https://www.massa.com/certifications-and-product-approvals/
https://www.massa.com/technical-notes/
https://www.massa.com/military/
https://www.massa.com/whitepapers/
https://www.massa.com/publications/
https://www.massa.com/history/
https://www.massa.com/about/
https://www.massa.com/commercial-partners/
https://www.massa.com/employment/
https://www.massa.com/contact/
/about/
/contact/
/

/cdn-cgi/l/email-protection
https://www.massa.com/certifications-and-product-approvals/
https://www.massa.com/export-policy/
https://www.massa.com/wp-content/uploads/2018/06/ISO-2015-certification.pdf
/sitemap_index.xml/
/privacy-policy/
Internal Links
https://www.marinetechnologynews.com/magazine
https://www.seoptiks.com
https://listings.seoptiks.com/
NoIndex , NoFollow, DoFollow Links
NOINDEX LINKS 0
NOFOLLOW LINKS 0
DOFOLLOW LINKS 54
NOINDEX ENABLED BY META ROBOT? No
NOFOLLOW ENABLED BY META ROBOT? No
NoIndex Links
NoFollow Links

SEO Friendly Links
Your links are SEO friendly.
Not SEO Friendly Links
/sitemap_index.xml/
Recommendations
An SEO friendly link follows these basic rules: The URL should use a dash as a separator, not
use parameters or numbers, and should be a static URL. To resolve this, use these techniques.
1) Replace underscores or other separators with a dash, clean URL by deleting or replacing
numbers and parameters. 2) Marge your www and non www URLs. 3) Do not use dynamic and
related URLs. Create an XML sitemap for proper indexing by search engines. 4) Block unfriendly
and irrelevant links with robot.txt 5) Endorse your URLs in canonical tags.
AlexaRank
TRAFFIC RANK 5580321
REACH RANK 5658870
TOP COUNTRY
TOP COUNTRY RANK
ISP SiteGround
IP 109.73.236.158
ORGANIZATION SiteGround
CITY
COUNTRY United States
TIME ZONE
LONGITUDE -97.822000

LATITUDE 37.751000
cURL Response
url https://www.massa.com/ content type text/html; charset=UTF-8
http code 200 header size 825
request size 131 filetime -1
ssl verify result 0 redirect count 0
total time 3.672901 namelookup time 1.510487
connect time 1.547942 pretransfer time 1.635788
size upload 0 size download 107137
speed download 29169 speed upload 0
download content -1 upload content -1
length length
starttransfer
3.590599 redirect time 0time
redirect url primary ip 2606:4700:30::681c:1df3
certinfo primary port 443
local ip 2400:6180:100:d0::1a6:f001 local port 52870
IPV4 104.28.28.243
IPV6 2606:4700:30::681c:1df3
DNS Report
SLHost ClassTTL Type PRITarget IP
1 www.massa.com.cdn.cloudflare.netIN 594 A 104.28.29.243
2 www.massa.com.cdn.cloudflare.netIN 594 A 104.28.28.243
3 www.massa.com IN 1394CNAME www.massa.com.cdn.cloudflare.net
4 www.massa.com.cdn.cloudflare.netIN 600 AAAA
5 www.massa.com.cdn.cloudflare.netIN 600 AAAA

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