Mass media
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The mass media have an important role in modern democratic societies as the main source of information for the population and the basis on which they form opinions and make voting decisions. Competition for readers and viewers has increased as media organizations fight for attention, with their survival dependent on advertising revenue which relies on audience size. Printed media struggle to compete with electronic media for news, forcing them to turn to entertainment, scandals, and fear-mongering while spending less on serious reporting. The production of news goes through many steps from sources to publication, and selection and distortion can occur at each stage due to the influences of sources, journalists, audiences, owners, advertisers and politics.
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Mass media refers collectively to various means of communication that reach large audiences such as print, newspapers, television, and radio. Mass media serves three main objectives: to inform, educate, and entertain. Newspapers are a major source of information, informing people about news events through hard news stories that report facts or soft news stories that provide lighter, human-interest angles. News items also educate through articles, features and advertisements, in addition to entertaining audiences. Overall, mass media influences and controls society by popularizing ideas and creating social benchmarks while also serving as an entertainment tool.
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Mass media serves several important functions including informing the public, educating people, and entertaining audiences. It aims to build consensus and influence society through how people use different media platforms. The key roles of mass media are to share information with people, teach and educate on various topics, provide entertainment, develop consensus on issues, and impact society through how audiences engage with different media.
The Role of Mass Media in Education
The document discusses the role of mass media in education. It defines mass media as institutions that use technologies like print, radio, television and the internet to disseminate information to large audiences. It outlines the functions of mass media as entertaining, informing and educating people. The document also discusses the positive and negative impacts of different types of media like print, electronic and internet on education. It concludes that media is a gift to education that can benefit humanity when used responsibly.
role of media in society
Media plays an important role in modern society by providing information, education, entertainment, advertising, and connecting different parts of society. It has the power to change people's knowledge, behavior, attitudes, emotions, and political views. Media is considered essential like food and clothing and acts as a "mirror" reflecting society. It brings the world together as a global village and prevents isolation. While media has positive impacts like keeping people informed and acting as a watchdog, it also enables cyber crimes, sells biased news coverage, and runs false advertisements. There is a need for responsible media consumption and improvements to maximize its benefits and minimize harms.
Media and Information Literacy (MIL) - 3. Information Literacy - Information ...
Learning Competencies
Learners will be able to...
1. define information needs (MIL11/12IL-IIIc-8);
2. locate, access, assess, organize, and communicate information (MIL11/12IL-IIIc-8);
3. demonstrate ethical use of information (MIL11/12IL-IIIc-9);
4. create an audio- visual presentation about what information literacy is and why information literacy skills are important (SSHS); and
5. produce and evaluate a creative text, visual, and audio presentation using design principle and elements (MIL11/12TIM-IVb-6/ MIL11/12VIM-IVc-10/ MIL11/12AIM-Ivd)
Topic Outline
I-Information Literacy
A.Definition and Importance
B.Components of Information Literacy
C.Ethical Use of Information
II- Performance Task- Project
A. Cooperative Work: Audio- Visual Presentation
Mass media intro
This document provides an introduction to mass media. It defines mass media as communication that reaches a large audience, including television, radio, newspapers, magazines, and the Internet. Mass media serves several functions such as connecting people, socializing society, and providing entertainment. While it has benefits like information sharing, mass media can also reinforce consumerism and the status quo. It discusses the impact of mass media on social perceptions and interactions as well as examples of media hype.
Role of Media
The document discusses the role and importance of media in society. It outlines both the advantages and disadvantages of media. Media is seen as an integral part of modern life that helps spread awareness and bring people together through communication. However, media also has the potential for negative impacts. The document stresses that media has a duty to be truthful, fair, and represent the public interest while also highlighting its ability to enact social change.
Influence of media on society ppt
The document discusses the influence of media on society. It outlines both positive and negative effects. Positively, media educates people and spreads information quickly. However, it can also encourage unhealthy behaviors in children through advertising and depictions. The document suggests reducing screen time, censoring violent content, building strong family relationships, and praising positive behaviors to counter the negative influences of media on children.
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Media and Information Literacy (MIL) - 3. Information Literacy - Information ...
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