This is Xavier Rosario's Digital Marketing Mastery Journey Timeline created for Full Sail University in March 2020. You can Check my blog at www.xavierrosario.com or follow me on FB, IG Twitter on in, @designsxr.
2. Mastery: Personal
Development and
Leadership
MDL501
Time-Management: This course will help me set the
mood for the rest of my journey. It will allow me to get
on a proper and successful schedule in order to have
maximum time to effectivaly complete all projects.
Leadership: This course will help me do a self
assessment on my leadership style,using the videos and
resources provided on this course,I will improve my
leadership skills and become a great master in my field.
Mastery: To gain a deep connection with my“Life’s Path”
and built on my characteristics and traits,through the
concepts of “Mastery”. Understand the meaning of
becoming a master and what is expected from us.
I will watch the video “Getting Things
Done” on LinkedIn Learning.
I will thoroughly read Robert Greene’s
book “Mastery”.
I will read the book “Vocal Leadership”
by Arthur Samuel Joseph.
This course will allowed me to map my
path toward achievement,it will provide
me an understanding of success,personal
motivation,resiliency,and intellectual
commitment.
3. Digital Marketing
Fundamentals
MAR512
This course will help me enhance my
ability to analyze the fast-growing
domination of digital marketing and how
to tackle the Internet and technology to
help an organization become a strategic
force on the web.
Strategy and Business Models: This course will help me
focus on customers in order to provide them an effective
value proposition with an inventory of the resources and
capabilities needed to consistently deliver that value.
Marketing Influence: Help me gain an understanding of
the influence digital marketing has on people's
interactions,work,and life habits. Allowing me to utilize
this to maximize clients brand awareness and impact.
Power of the Internet: This course will help me
understand the history of the internet and how
marketers learned to use this powerful tool to their
advantages.
I will watch “Business Writing
Strategies” on LinkedIn Learning.
I will read “The Three Key Elements of
Influential Digital Marketing”article.
Do some research on the evolution of
the internet and its power.
4. Digital Storytelling
and Branding
MAR632
Define a Brand’s Voice: This course will help me gain a
strong understanding on what defines a brand voice.
Allowing me to help clients give their brand or
companies a unique voice,setting them up for success.
Storytelling Principles: This course will help me gain an
understanding on storytelling and how it can be used to
in the digital marketing world in order to help client’s
brand and companies.
Personal Brand Identity: This course will allow me to
focus on updating my brand identity to focus more on
the marketing aspect. I will be able to use my graphic
design skills to provide a strong visual brand identity.
I will read the book “The Brand
Strategy Canvas” by Patrick Woods.
I will watch “Data Visualization:
Storytelling” on LinkedIn Learning.
Focus my brand more on the marketing
aspect.
This course will help me expand on my knowledge of
defining a brand’s voice. This will help me ensure
consistent and meaningful customer experiences at every
brand touch point. It will help me expand on the
storytelling principles learned through my graphic design
degree in order to use them to strengthen a business and
make deeper connections with their customers.
5. Consumer Behavior
and Analysis
IMK592
Consumer Behavior: Through this course I will learn
how to conduct studies on how individual customers,
groups or organizations select,buy,use,and dispose
ideas,goods,and services to satisfy their needs.
Identify Specific Digital Marketing Campaigns: By
identifying proper consumer behavior through studies,I
will be able to provide my clients a specific campaign
plan for their product.
Develop Digital Marketing Plans: I will learn how to
develop a digital marketing plans that incorporate a
consumer behavioral analysis.
I will do research on this topic in order
to gain the latest knowledge.
I will watch the video “7 Key Steps
to...” Campaign”on YouTube.
I will do research on marketing plans
in order to gain the latest knowledge.
This course will help me master the
analytic aspect of digital marketing by
exploring consumer behavior and by
analyzing methods that could motivate
consumers to purchase products and or
services.
6. Digital Design
and Usability
DMK542
Web Design: This course will help me gain an
understanding of how web design and user interface
principles,if used properly,could help me achieve their
marketing goals.
User Interface: This course will help me gain an
understanding of how web design and user interface
principles,if used properly,could help me achieve their
marketing goals.
Search Engine Rankings: I will research and learn how
certain web standards,web design fundamentals,web
interface and usability,and web design issues could
influence search engine rankings.
I will do research on how web design
can help me as a digital marketer.
Do research on how user interface can
help me as a digital marketer.
I will watch the video “Introduction to
SEM”on YouTube.
This course will help me expand the web
design and user interface principles
knowledge I gained through my
bachelors’program in order to help me
achieve my marketing goals.
7. New Media
Marketing
IMK522
New Media Approaches: This course will help me gain
an understanding of what is new media approaches and
how organizations determine which new media
approaches will accomplish its marketing goals.
Target Market: I will learn how to identify a target
market,which is the group of customers within a
business's serviceable available market at which a
business aims its marketing efforts and resources.
Identify and Engage Influencers: I will learn the way
organizations identify and engage influencers in their
target market using mobile,social media,content
marketing,online video,etc.
I will do research in order to gain a
better understanding.
Watch video “Marketing Foundations:
Targeting”on LinkedIn Learning.
I will do research on influencers in
order to gain a better understanding.
In this course I will learn how different
organizations determine which new
media approaches they can use to
accomplish their marketing goals in order
to further their success.
8. Advanced Digital
Marketing Strategies
DMK512
Marketing Strategies: I will learn and understand all of
the marketing strategies that are particular to this
extremely competitive digital arena.
Marketing Approach: I will identify the many
components of digital marketing and examine each one
of these component's unique marketing approach.
Marketing Campaign: gain a thorough understanding of
affiliate marketing,email marketing,global marketing,
social media marketing,and search engine marketing in
order to create a successful digital marketing campaign.
Watch video “Creating Your Strategic
Marketing Plan” on LinkedIn Learning.
Watch video “Market Approach” on
LinkedIn Learning.
I will do research on marketing
campagins techniques.
Through this course I will gain an in-depth
understanding of affiliate marketing,email
marketing,global marketing,social media
marketing,and search engine marketing.
Each one of these areas are necessary in
order to cultivate a successful digital
marketing campaign.
9. Advanced Search
Engine Optimization
IMK622
Search Methods: I will attain the knowledge on how to
analyze organic search methods,directory listings,and
paid placement tactics for their effectiveness in
attaining search-marketing goals.
New Trends: I will gain incomparable experience on
exploring new trends in search engine marketing and
search engine optimization through in depth case
studies.
Complexities of the Internet: I will examine how
additional inherent complexities of the Internet are
impacting the development of effective search engine
optimization practices.
I will watch the video “3 SEO
Techniques”on YouTube.
Stay up to date with SEO trends
through numerous blogs.
Do in depth research on the evolving
complexities of the internet.
This course will give me the SEO knowledge
I need in order to be a successful digital
marketer.I will expand my knowledge on
organic search methods,directory listings,
and paid placement tactics and how to
analyze for their effectiveness in attaining
search-marketing goals.
10. Strategic Internet
Public Relations
IMK642
Proactive Public Relations: Through this course I will
gain experience on examining proactive public relations
methods that are unique to the Internet and learn to use
them to my client’s advantage.
Protecting the Image: I will be able to become an
integral part of protecting the image of my client’s
company and understand how relationship management
must be aggressive in this medium.
Internet Research: Gain knowledge on why internet
research is crucial for PR and how it could help us
discover if there are any issues that need to be mended
or improvements that can be made to the client’s brand.
Watch the video “Public Relations
Foundations” on LinkedIn Learning.
Search and read blogs or articles that
talk about image protection.
I will watch the video “Online PR is all
about Community” on YouTube.
Throughout this course I will learn how
understands the open community of the
internet and how to commence positive
PR strategies. I will gain knowledge on
how to examine proactive PR methods
and how they are unique to the internet.
11. Digital Analytics
and Optimization
DMK662
Analyzing Web Metrics: Through this course I will learn
how analyzing web metrics create and provide a
measuring system that defines a trend or a characteristic
within a client’s digital marketing structure.
Marketing Endeavor: I will gain the knowledge on web
metrics and understand how they can be used to explain
an outcome,correct a problem,chart a future trend,or
gauge the success of a marketing endeavor.
Reporting Structures: By understanding metrics and
being able to craft reporting structures I will be able to
make productive decisions that facilitate the client’s
marketing goals.
Watch “Google Analytics Essential
Training”on LinkedIn Learning.
Continue to read more about web
metrix and expand my knowledge.
Watch the video “Business Analytics
Foundations”on LinkedIn Learning.
In this course I will learn how to use
digital analyses and optimization course
in order to explain an outcome,correct a
problem,chart a future trend,and/or
gauge the success of a marketing
endeavor.
12. Digital Marketing
and the Law
DMK672
Copyrights: Through this course and case studies I will
learn the impact of the Internet and technology on the
legal arena and gain an overall understanding on how
copyrights can affect a marketing campaign.
Trademark: Through this course I will thoroughly
understand on what is consider a trademark and how
they play a dominant role in marketing campaigns and
advertising efforts.
First Amendment: I will gain a thorough understanding
of the First Amendment by tracing regulatory issues
concerning the FTC and the FCC that can affect a
marketing campaign.
Watch the video “Considering
Copyrights”on LinkedIn Learning.
I will read the article “The Role of
Trademarks in Marketing”.
Read and study the First Amendment of
the Constitution.
Through this course I will gain knowledge
on the legal aspects of digital marketing.
I will achieve an understanding on
intellectual property,copyright,domain
names,trademark issues,and the First
Amendment,from a marketing approach.
13. Digital Marketing
Campaign Development
DMK691
Campaign Strategies: Through this course I will gain an
understanding of the strategic value of all types of
digital marketing campaigns and how to create a
successful campaign.
Campaign Models: I will have optimal knowledge on
the various campaign models and have the ability to
analyze the psychology of the consumer to ensure an
effective marketing campaign with its target market.
Campaign Development: I will conduct case studies to
reinforce the concepts of the Digital Marketing
Campaign Development. Through this process I will put
together everything learned through previous course.
Go over notes I have taken throughout
my mastery journey.
I will watch the video“Set Up a
Campaign”on LinkedIn Learning.
Do research and read blogs and/or
articles on campaign development.
In this course I will combine the
knowledge I’ve gain through the previous
eleven courses by understanding the
strategic value of all types of digital
marketing campaigns and creating an
effective digital marketing campaign.
14. S
eth Godi
n
Sh
ama Hyd
er
Larry Kim
R
and Fishki
n
P
amela Lun
d
@sethgodin @thisissethsblog sethgodin.com
@rand.fishkin
@randfish
@randfishkin
sparktoro.com/blog
@shamahyderpage
@shama
@shamahyder
chamahyder.com
@pamelalund
@pamela_lund
@pamelalund
thatpamchick.com
@ws.larrykim
@larrykim
@larrykim
larrykim.org
cardinalpath.com@davidabooth @davidabooth
D
avid Boot
h
Leaders
Industry
15. Clubs&
Organizations
The American Marketing Association strives to
be the most relevant force and voice shaping
marketing around the world, an essential
community for marketers.
Search Engine Land and its sister publications,
MarTech Today and Marketing Land cover all
aspects of digital marketing, advertising
technology and the martech landscape.
TheIMAmissionistoprovideaknowledge-sharing
platformforbusinessprofessionalswhereproven
Internetmarketingstrategiesaredemonstrated
andsharedinanefforttoincreaseeachmember’s
valuetotheirorganization.
SEMPOhaschangedoverthepastdecadeaswell;
doingitsbesttorecognizenewchannels,platforms
andspecializedapproaches.; welcomingmembers
fromaroundtheworldandmakinggreatfriends
andsupportersalongtheway.
TheANA/DMAcollaborationcreatesadynamic
newentitydedicatedtocomprehensivelyserving
virtuallyeveryaspectofmarketingwithdistinction
andprofessionalism.
TheDigitalMarketingAssociationsupportsand
encouragesdigitalmarketingprofessionalsto
upholdindustrystandards,toensurebestpractice
inouryoungprofession.
1
2
3
4
5
6
Associations provide
unparalleled networking
opportunities,allowing
individuals to connect
with their peers,
mentors,and other
industry leaders.As a
member,you are in the
unique position to
attend conventions,
seminars,award dinners
and other related events
with like-minded
professionals in the field.
These events are
attended by the
brightest minds and are
a hotbed of ideas and
collaborative efforts.
17. Community
3300+ Climbing
Artist Development
Marketing and Branding
Initiative
Collegiate DECA
is an international
organization dedicated to
building business leaders
of the future.
International
Student Society
International Full Sail Students
who want to connect you with all
of our events and opport...
18.
19. M D L 5 0 1
Allows students to map
their own path toward
achievement.
M A R 5 1 2
Analyze the growing
influence of digital
marketing and how to
harness the power of the
Internet.
M A R 6 3 2
Learn how to define a
brand’s voice to ensure
consistent and meaningful
customer experiences.
I M K 5 9 2
Explores consumer behavior
and analyzes methods that
motivate consumers.
D M K 5 4 2
Understand web design and
user interface principles
that will help them achieve
their marketing goals.
I M K 5 2 2
Determines which new
media approaches will
accomplish its marketing
goals and further its
success.
I M K 6 2 2
Builds on previous course
content and expands into
strategic approaches for
search engine optimization.
D M K 5 1 2
Addresses all of the
marketing strategies that
are particular to this
extremely competitive
digital arena.
D M K 6 6 2
Provide a measuring system
that defines a trend or a
characteristic within a
company’s digital
marketing.
I M K 6 4 2
Examines proactive public
relations methods that are
unique to the Internet.
D M K 6 9 1
Addresses how to analyze
the best campaign
strategies and how to
create these campaigns.
D M K 6 7 2
Addresses emerging topics
relating to the legal aspects
of digital marketing.
MASTERY
TIMELINE
C
lass of 202
1
20. Unknown. (2012). How to complete a SWOT analysis. Alanis Business Academy, Video
File. Retrieved from https://www.youtube.com/watch?v=0D2fT6obqdg
Gerber, S. (2016). 15 essential skills all digital marketing hires must have. Mashable.
Retrieved from
https://mashable.com/2016/03/08/15-skills-digital-marketers/?europe=true
Chaffey, D. (2013). Digital marketing careers [infographic]. Smart Insights. Retrieved
from
https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketi
ng/popular-digital-marketing-jobs/
Unknown. (N.D.). Digital marketing: Course Schedule. Full Sail University. Retrieved
from https://www.fullsail.edu/degrees/digital-marketing-master/courses
Clement, A. (2019). The benefits of joining professional associations. Very Well Health.
Retrieved from https://www.verywellhealth.com/professional-association-1736065
Allen, D. (2018). Getting things done. LinkedIn Learning. Video File. Retrieved from
https://www.linkedin.com/learning/getting-things-done
REFERENCES
21. Samuel, A. (2013). Vocal leadership: 7 Minutes a Day to Communication Mastery.
McGraw-Hill. Retrieved from
https://learning.oreilly.com/library/view/vocal-leadership-7/9780071807722/
Steiner, J. (2015). Business writing strategies. LinkedIn Learning. Video File. Retrieved
from https://www.linkedin.com/learning/business-writing-strategies/
Clark, B. (2019). The Three Key Elements of Influential Digital Marketing. Copy Blogger.
Retrieved from https://copyblogger.com/digital-influence/
Shander, B. (2016). Data Visualization: Storytelling. LinkedIn Learning. Video File.
Retrieved from https://www.linkedin.com/learning/data-visualization-storytelling
Woods, P. (2016). The brand strategy canvas: A One-Page Guide for Startups. Apress.
Video File. Retrieved from
https://learning.oreilly.com/library/view/the-brand-strategy/9781484251591/
Unknown. (2018). 7 Key steps to planning and launching a successful marketing
campaign. Marketing 360. Video File. Retrieved from
https://www.youtube.com/watch?v=MDeNopMCxVM
REFERENCES
22. Unknown. (2019). Introduction to search engine marketing. Digital Garage. Video File.
Retrieved from https://www.youtube.com/watch?v=Qmm_FRIMeTg
Wise, L. (2018). Marketing foundations: Targeting. LinkedIn Learning. Video File.
Retrieved from https://www.linkedin.com/learning/marketing-foundations-targeting
Unknown. (2019). Creating your strategic marketing plan. LinkedIn Learning. Video File.
Retrieved from
https://www.linkedin.com/learning/creating-your-strategic-marketing-plan
Stice, K. (2016). Market approach. LinkedIn Learning. Video File. Retrieved from
https://www.linkedin.com/learning/finance-foundations-business-valuation/market-ap
proach?u=50813145
Unknown. (2018). 3 SEO techniques: How You Can Improve Your Google Search Engine
Rankings. Surfside PPC. Video File. Retrieved from
https://www.youtube.com/watch?v=ViV5342DTjI
Breakenridge, D. (2019). Public relation foundations. LinkedIn Learning. Video File.
Retrieved from https://www.linkedin.com/learning/public-relations-foundations-2
REFERENCES
23. Unknown. (2009). Online PR is all about Community. Real Wire. Video File. Retrieved
from https://www.youtube.com/watch?v=FOzylUcfUeQ
Koberg, C. (2018). Google analytics essential training. LinkedIn Learning. Video File.
Retrieved from
https://www.linkedin.com/learning/google-analytics-essential-training-5/
Ponnambalam, K. (2018). Business analytics foundations: Descriptive, Exploratory, and
Explanatory Analytics. LinkedIn Learning. Video File. Retrieved from
https://www.linkedin.com/learning/business-analytics-foundations-descriptive-explora
tory-and-explanatory-analytics
Pollock, A. (2011). Considering copyrights. LinkedIn Learning. Video File. Retrieved from
https://www.linkedin.com/learning/powerpoint-2007-audio-and-video/considering-cop
yrights?u=50813145
Unknown. (2002). The role of trademarks in marketing. WIPO Magazine. Retrieved from
https://www.wipo.int/export/sites/www/sme/en/documents/wipo_magazine/02_2002.p
df
REFERENCES
24. Adams, M. (2020). Set up a campaign LinkedIn Learning. Video File. Retrieved from
https://www.linkedin.com/learning/advertising-on-twitter-3/set-up-a-campaign?u=508
13145
REFERENCES
@designsxr
@designsxr
@designsxr
xavierrosario.com
