One of India’s leading platform for movie buffs. The brand is one of the biggest players in online ticket booking space

1. How we scaled one of India’s biggest online ticket
booking platforms to achieve 10x revenues
through movies and events

2. Agency Introduction
ConversionX offers a full range of performance
marketing specialist to brands in the real money
gaming space and ecommerce verticals. We have
partnered with some of the leading clients in the
above space to achieve their end to end business
goals.
We provide digital/performance marketing solutions
that includes Paid media (Facebook & Google),
Affiliate Marketing, Targeted SMS Marketing, etc.
We have a young, passionate and a driven team. We
are in a relentless pursuit to make every brand a
success like it’s our own
Introduction
One of India’s leading platform for movie buffs.
The brand is one of the biggest players in online ticket
booking space with around 50 million+ app
downloads, 15 million+ ticket bookings in a month and
over 2 billion+ pageviews a month
It has a customer base of over 30 million+ with
presence in 5 countries covering 650+ towns and cities
with a option to choose from 5000+ screens
Client Introduction

3. How we took scaling the online movie ticket platform as a challenge
Problems faced by the Movie
ticket booking platform
 They aimed to become the largest portal
for booking tickets online by optimizing all
their digital channels and have an edge
over late bloomers like Paytm and Paytm
Insider.
 Scale aggressively, focus on new
customer/users acquisition from
selected geographies and age
group
ConversionX as a strategic
partner – our approach and the
solutions we offer
ConversionX has a network of 500+ affiliates with specific targeting across geographies,
demography and interest groups
Heavily focused on new user acquisition through our affiliate partners having expertise in
various inventories
Specific targeting to selected Geographies and demographics
Employ coupon/cashback publishers, use email and SMS inventories and reach out to audiences
not reachable through captive promotions
1
2
3
4

4. How we activated our publisher network to drive topline growth
Activated wide portfolioof
AffiliatePartners. Drove this
campaign activating more than
120 publishers. The dominant
were Coupons/Cashbacks, Deals
site, Network agencies, Email
Publishers, promotions on news
and Tech sites, Facebook ads
Data driven approach. Shared
learning across each affiliate
partner by understanding which
landing pages and offers are
having better conversion. Also
reached out to partners having
unmonetized traffic and
relevant audience.
Defininga proper payout
structure.We encourage more
partners to take up and run the
campaign and even provide
additional payouts on exceeding
a particular scale. We follow
some of the best practices of
never delaying any payments
Improvementin metrics. We
optimized the marketing spends
to drive an ROAS of 25+,
achieved new users acquisition
of over 1 million while
maintaining a healthy
conversion rate of 5%, achieved
1000+ transactions per day.
Major improvement in CAC was
observed within first 45 days

5. How we strategically achieved 10x Revenue within a duration of 30 months
Month 18-
24
Month 24-30
 Activated
publishers in
different Geos,
with different
Target Groups
and different
channels to scale
up the revenues
 Suggested
publishers to
start with small
cashback to users
availing the offers
and use this as
new user
acquisition/
activation
strategy
 Scaled
publishers who
have shown
conversions
across offers and
Geographies
 Understoodthe
conversion rates
for different
landing pages,
offer type and
shared across
publishers for
higher conversion
%
 Started with
vernacular
creatives to
ensure
personalization
across cities/geo
and specific offer
for cities where
penetration was
low
 Starting with
event tickets sales
to drive orders of
higher order
value
 Identified landing
pages with the
best offersso
that it leads to
higher
conversions
 Identified top
potential cities
with client basis
past month’s
performance
 Get exclusive
coupon codes for
publishers who
are driving higher
volume of orders
to create
competition
among publishers
Exclusive
Partnerships with
the likes of
Magicpin,
CRED,Times Points
etc to drive
additional visibility
across the top 5%
of the premium
audience
Month 12-
18
Month 6-
12Month 1-6

6. How we tried maintaining a healthy mix of events while maintaining a constant growth in topline
95.8%
4.2%
95.4%
4.6%
94.9%
5.1%
93.8%
6.2%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
-
50,000
1,00,000
1,50,000
2,00,000
2,50,000
MOVIES NONMOVIES MOVIES NONMOVIES MOVIES NONMOVIES MOVIES NONMOVIES
1st Half 2018 1st Half 2018 2nd Half 2018 2nd Half 2018 1st Half 2019 1st Half 2019 2nd Half 2019 2nd Half 2019
Non and Non-Movies Contribution for 2018 and 2019 bifurcated by each half of the year
95.8%
4.2%
Contribution% from
various events for 1st
Half - 2018
MOVIES NONMOVIES
95.4%
4.6%
Contribution% from
various events for 2nd
Half - 2018
MOVIES NONMOVIES
94.9%
5.1%
Contribution% from
various events for 1st
Half - 2019
MOVIES NONMOVIES
93.8%
6.2%
Contribution% from
various events for 2nd
Half - 2019
MOVIES NONMOVIES

7. We have been maintaining consistent growth in contribution fromMetro Cities as comparedto other Tiers across India
55%
16%
6%
23%
Transactions contribution% from
various Tiers of cities – July 2019
Metro Tier-1 Tier-2 Tier-3
65%14%
6%
15%
Transactions contribution% from
various Tiers of cities – Aug 2019
Metro Tier-1 Tier-2 Tier-3
61%19%
7%
13%
Transactions contribution% from
various Tiers of cities – Sep 2019
Metro Tier-1 Tier-2 Tier-3
65%
16%
7%
12%
Transactions contribution% from
various Tiers of cities – Oct 2019
Metro Tier-1 Tier-2 Tier-3
66%
18%
5%
11%
Transactions contribution% from
various Tiers of cities – Nov 2019
Metro Tier-1 Tier-2 Tier-3
68%
16%
5%
11%
Transactions contribution% from
various Tiers of cities – Dec 2019
Metro Tier-1 Tier-2 Tier-3
We have focused to increase transaction contribution from Metro cities Month o Month and strategically engaged more affiliate partners and promoted
major movies with all the latest offers

8. How we have focused on Metro cities and grown contribution% across India Month on Month
55%
65% 61% 65% 66% 68%
0%
20%
40%
60%
80%
0
5000
10000
15000
20000
Jul-2019 Aug-2019 Sep-2019 Oct-2019 Nov-2019 Dec-2019
Transactions
Contribution%
Transactions contribution% from Metro cities
Month on Month
Transactions Contribution%
16%
14%
19%
16%
18%
16%
0%
5%
10%
15%
20%
0
1000
2000
3000
4000
5000
Jul-2019 Aug-2019 Sep-2019 Oct-2019 Nov-2019 Dec-2019
Transactions
Contribution%
Transactions contribution% from Tier-1 cities
Month on Month
Transactions Contribution%
6%
6%
7% 7%
5% 5%
0%
2%
4%
6%
8%
0
500
1000
1500
2000
Jul-2019 Aug-2019 Sep-2019 Oct-2019 Nov-2019 Dec-2019
Transactions
Contribution%
Transactions contribution% from Tier-2 cities
Month on Month
Transactions Contribution%
23%
15% 13% 12% 11% 11%
0%
5%
10%
15%
20%
25%
0
2000
4000
6000
8000
Jul-2019 Aug-2019 Sep-2019 Oct-2019 Nov-2019 Dec-2019
Transactions
Contribution%
Transactions contribution% from Tier-3 cities
Month on Month
Transactions Contribution%

9. How we have maintained a major presence as the leading ticketing platform in top Indian States
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000 Sikkim
Jharkhand
Chhattisgarh
North-East
Bihar
Odisha
Haryana
Punjab
AndhraPradesh
MadhyaPradesh
Rajasthan
Kerala
Others
Gujarat
UttarPradesh
WestBengal
Delhi-NCR
TamilNadu
Karnataka
Maharashtra
Telangana
Contribution%
Transactions
State wise contribution for 3rd Quarter 2019
Transactions Contribution
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
0
2000
4000
6000
8000
10000
12000
Sikkim
Jharkhand
Chhattisgarh
North-East
Odisha
Bihar
Punjab
AndhraPradesh
Haryana
Rajasthan
MadhyaPradesh
Kerala
Others
UttarPradesh
Gujarat
WestBengal
Delhi-NCR
TamilNadu
Karnataka
Telangana
Maharashtra
Contribution%
Transactions
State wise contribution for 4th Quarter 2019
Transactions Contribution

10. Some of our noteworthy affiliate partners who helped us scale over the years

11. Follow us @
conversionx.co @conversionx @conversionxco ConversionX
Corporate Office:
ConversionX, Synq.work, 9th Floor, Tower B, SAS Tower, Medicity, Sector 38, Gurugram, Haryana - 122003
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