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Brought to you by:
Welcome to the webinar! We will begin the presentation shortly.
Speaker: Greg Skloot
VP Growth at Netpulse
Speaker: Keith Lansdale
Senior Account Executive
3 Key Takeaways for Today
1. How successful clubs are using Mobile Marketing
2. Benefits of Mobile Marketing
3. 5 ways to ...
What is Mobile Marketing?
Leveraging smartphones and mobile apps to acquire members digitally
Benefits of Mobile Marketing
High ROI
Measurable
Repeatable
Referrals: How It’s Done Now
Paper Referrals:
● Often completed on-site
● Time-consuming paperwork
● Manual data entry req...
Attract: Mobile Referrals
Mobile Referrals attract prospects. Use your Club Mobile App to harness the power of
your member...
Benefits: Mobile Referrals
Mobile referrals are less
expensive than traditional
print ads like direct mailers
Each mobile ...
Email/Web Form:
● Manual data entry required
● Print out paper forms
● Redeem on-site
Convert: How It’s Done Now
Convert: Guest Pass
Guest Pass converts prospects to members. Use your Club Mobile App to guide
prospects through the sale...
Benefits: Guest Pass
Guest Passes have a far lower
cost of acquisition than messy
traditional paper processes
Guest activi...
Engage: Mobile Rewards
Rewards engage members. Use your Club Mobile App to incentivize desired actions
such as making refe...
Benefits: Mobile Rewards
Mobile Rewards are more accurate
and encourage participation,
unlike traditional programs
Clubs c...
Sell: Geotargeting
Geotargeting helps you sell more to members at the right times. Send push alerts to
members currently i...
Benefits: Geotargeting
Push alerts do not compete
with auditory distractions
and are read immediately
Campaigns can be
mea...
Connect: Apps & Devices
Connecting to wearables enables you to interact with members outside the club’s
walls. The club’s ...
Benefits: Apps & Devices
Members are more
engaged and brand loyal
Connected Apps & Devices help
track progress and increas...
Just follow the formula
Get the ebook!
http://offers.netpulse.com/download-the-mobile-marketing-manifesto
klansdale@netpulse.com
gskloot@netpulse.com
netpulse.com
877-NETPULSE
Mobile Marketing for Health Clubs: A New Way to Acquire Members
Mobile Marketing for Health Clubs: A New Way to Acquire Members
Mobile Marketing for Health Clubs: A New Way to Acquire Members
Mobile Marketing for Health Clubs: A New Way to Acquire Members
Mobile Marketing for Health Clubs: A New Way to Acquire Members
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Mobile Marketing for Health Clubs: A New Way to Acquire Members

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The old ways of club marketing are rapidly dying. Luckily, the surging growth of smartphones has created an exciting new way to acquire more members and sell more services at clubs. It’s called Mobile Marketing. Watch as we discuss Mobile Marketing and 5 game-changing ways you can acquire new members, increase member engagement and sell more services.

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Mobile Marketing for Health Clubs: A New Way to Acquire Members

  1. 1. Brought to you by: Welcome to the webinar! We will begin the presentation shortly.
  2. 2. Speaker: Greg Skloot VP Growth at Netpulse Speaker: Keith Lansdale Senior Account Executive
  3. 3. 3 Key Takeaways for Today 1. How successful clubs are using Mobile Marketing 2. Benefits of Mobile Marketing 3. 5 ways to get more referrals and increase revenue
  4. 4. What is Mobile Marketing? Leveraging smartphones and mobile apps to acquire members digitally
  5. 5. Benefits of Mobile Marketing High ROI Measurable Repeatable
  6. 6. Referrals: How It’s Done Now Paper Referrals: ● Often completed on-site ● Time-consuming paperwork ● Manual data entry required
  7. 7. Attract: Mobile Referrals Mobile Referrals attract prospects. Use your Club Mobile App to harness the power of your members’ contacts and personal networks to supercharge referrals.
  8. 8. Benefits: Mobile Referrals Mobile referrals are less expensive than traditional print ads like direct mailers Each mobile referral is tracked in a club’s CRM Mobile referrals work in a continuous revenue generating cycle
  9. 9. Email/Web Form: ● Manual data entry required ● Print out paper forms ● Redeem on-site Convert: How It’s Done Now
  10. 10. Convert: Guest Pass Guest Pass converts prospects to members. Use your Club Mobile App to guide prospects through the sales process and try your club hassle-free.
  11. 11. Benefits: Guest Pass Guest Passes have a far lower cost of acquisition than messy traditional paper processes Guest activities and behaviors can be tracked in the club Guest Passes can be an on- going offer to entice prospects
  12. 12. Engage: Mobile Rewards Rewards engage members. Use your Club Mobile App to incentivize desired actions such as making referrals and checking in at the club.
  13. 13. Benefits: Mobile Rewards Mobile Rewards are more accurate and encourage participation, unlike traditional programs Clubs can easily measure effectiveness of specific initiatives Clubs can encourage members to take actions that benefit the club, like referrals
  14. 14. Sell: Geotargeting Geotargeting helps you sell more to members at the right times. Send push alerts to members currently in the club with special impulse offers.
  15. 15. Benefits: Geotargeting Push alerts do not compete with auditory distractions and are read immediately Campaigns can be measured by the amount of redemptions and reach Segment and target different types of members with offers like PT
  16. 16. Connect: Apps & Devices Connecting to wearables enables you to interact with members outside the club’s walls. The club’s mobile app becomes the hub of a member’s fitness world.
  17. 17. Benefits: Apps & Devices Members are more engaged and brand loyal Connected Apps & Devices help track progress and increase member engagement Members can continually earn rewards
  18. 18. Just follow the formula
  19. 19. Get the ebook! http://offers.netpulse.com/download-the-mobile-marketing-manifesto
  20. 20. klansdale@netpulse.com gskloot@netpulse.com netpulse.com 877-NETPULSE

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