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Our lives are not a set of disconnected experiences.
Our lives flows between one seamless moment and experience to the nex...
Welcome to Bish Bash Bosh & Co.
Where We Bish Bash Bosh Moments of Pure Customer
magic with you.
These moments are designed to deliver the ….
The Right Message,
To the Right Person,
At the Right Time,
In the Right Place...
These Moments of Magic all begin with a person,
Your Customer
and the one thing they value the most,
Their Mobile Phone!
Location Based
Social media
Monitoring
Data Driven
Advanced
Segmentation
Modeling TASKS
COMMUNICATION
DATA
Brand. Reputati...
Where Do We Start
Your
Customers
Your
Strategy
Experience
Time &
Place
Time &
Place
Time &
Place
Time &
Place
Time &
Place
Time &
Place
Marketing Strategy
• Brand Positioning
• Com...
RewardsTasks
Cash
Value Added Services
Loyalty
Gamification
Location
Multi-Media
Activation and Engagement
Question and An...
More About The Data and Advanced Segmentation Modeling
More about … Making Big Data Smart
Advanced Segmentation Modeling
MVC
Never any money for anything
Local
language
news
Rec...
More about … Making Big Data Smart
Data Sources
Data is sourced from relevant sources that include the internal data
behin...
More About Location Based Social Media Monitoring & Activation
More about …
What Location
Based Social Media
Monitoring is
Location-based social media monitoring puts all of the valuabl...
Location tracking:
GPS co-ordinates (Your Stores)
A specific area (Zoo Lake)
A specific route (947 Cycle Route)
Create Soc...
Access to Social Media Networks Insights by Location Automated Sentiment
Audience Segmentation
Real-time Social Media Stre...
More About The Task and Rewards Platform
Geolocate Into Pub
Check Daily
Specials
Get paid directly
for sales
Check Stock
Product
EducationOrder Stock
Set Up Promo
...
Each day a the bar staff
arrives at identified pub &
performs a check in job.
Real Time
Dashboard shows
data
The job is ap...
Hardware
Functions
& Services
API Integration
User
Experience
Design
Gamification
Wallet
Messaging
Photo
Location
Video
Pa...
Pulling It All Together
Social
Media
Store Game Game
Social &
Coffee
I am Going to
the game
In Store Visit and Join
the Fan Club
Using the Merchan...
Contact:
Michael Cowen
083 288 7355
michael@bishbashbosh.co.za
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Bish Bash Bosh & Co

Bish Bash Bosh & Co - A collaborative marketing company

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Bish Bash Bosh & Co

  1. 1. Our lives are not a set of disconnected experiences. Our lives flows between one seamless moment and experience to the next. It is the positive or negative quality of these experiences that defines the quality of our lives. We call these positive moments, moments of magic. Your brand’s job is to create a set of connected magical moments that weave between the digital and physical worlds. Our job is to help you create these moments of magic.
  2. 2. Welcome to Bish Bash Bosh & Co. Where We Bish Bash Bosh Moments of Pure Customer magic with you.
  3. 3. These moments are designed to deliver the …. The Right Message, To the Right Person, At the Right Time, In the Right Place, In the Right Way (Context and Relevance) To incentivise a specific outcome. In other words deliver moments of magic
  4. 4. These Moments of Magic all begin with a person, Your Customer and the one thing they value the most, Their Mobile Phone!
  5. 5. Location Based Social media Monitoring Data Driven Advanced Segmentation Modeling TASKS COMMUNICATION DATA Brand. Reputation. Social Impact. Security Leadership, Strategy & Culture to deliver on Innovation and Exponential Growth Bish Bash Bosh & Co. Action Engine Task Management and Rewards Platform Rewarding and Gamification of tasks at every touchpoint The Surprise Factory On the Ground Activations
  6. 6. Where Do We Start Your Customers Your Strategy Experience
  7. 7. Time & Place Time & Place Time & Place Time & Place Time & Place Time & Place Marketing Strategy • Brand Positioning • Communication and Content Strategy • Lead generation and Customer Acquisition • Customer Engagement and Activation • Brand ROI Identifying the Moments of Magic for the right People at The Right Location Data Driven Segmentation
  8. 8. RewardsTasks Cash Value Added Services Loyalty Gamification Location Multi-Media Activation and Engagement Question and Answers Customer Journey Task Reward Platform Step 3. Task and Reward Platform Time & Place Real-time Social Media Streaming Access to Social Media Networks Conversation Tracker Audience Engagement Insight Insights by Location Automated Sentiment Audience Segmentation Trend Analysis Social Media Monitoring Location based Social Media Structuring the Tasks and Rewards Platform to Deliver the right Experience Structuring and Implementing The TotalSports Location Based Social Media Monitoring Amplifying The Right Moments of Magic at The Right Location
  9. 9. More About The Data and Advanced Segmentation Modeling
  10. 10. More about … Making Big Data Smart Advanced Segmentation Modeling MVC Never any money for anything Local language news Recharge credit later than they should Usually no money tends to buy sport and news Religious and usually no money Airline users MVC Prepaid Love and romance MVC Prepaid All services 8% 15% 50% 3% 2%1% 10% 5% 6% Data Driven Segmentation EMOTION / ATTITUDE TRANSACTION / ACTION AWARENESS DISRUPTIONREMIND DIRECT UTILIZE Customer / Stakeholder Journey Customer segmentation through data allows you to dig deeper into untapped segments in ways that are not obvious. This process is refined through the user and customer journey feedback loops. Throughout this process we provide an ongoing research platform
  11. 11. More about … Making Big Data Smart Data Sources Data is sourced from relevant sources that include the internal data behind the company firewall and external data that is relevant and actionable for your brand. As an example: Internal: Google Search Algorithm indexes all your company data behind the your company firewall. Data can include: Sales / Distribution / Product / Customers. External: Census, AMPs and Nielsen's tracking data inputted into Google Maps to provide a geo-graphical representation of all households across South Africa.
  12. 12. More About Location Based Social Media Monitoring & Activation
  13. 13. More about … What Location Based Social Media Monitoring is Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way so organizations can quickly but confidently make decisions that create value for all stakeholders and drives the social conversation proactively.
  14. 14. Location tracking: GPS co-ordinates (Your Stores) A specific area (Zoo Lake) A specific route (947 Cycle Route) Create Social Media Profiles: Communicate Directly with Influencers Drive the conversation in a specific direction Create Historical Tracking of People Keywords Locations Reporting on Activities Location Based Social Media Monitoring and Activation Framework
  15. 15. Access to Social Media Networks Insights by Location Automated Sentiment Audience Segmentation Real-time Social Media Streaming Trend Analysis Conversation Tracker Audience Engagement Insight Time Visualization Digging Deeper into Location Based Social Media Value Network Maps Relationship Maps Word / Tag Cloud or Clusters Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way so organizations can quickly but confidently make decisions that create value for all stakeholders
  16. 16. More About The Task and Rewards Platform
  17. 17. Geolocate Into Pub Check Daily Specials Get paid directly for sales Check Stock Product EducationOrder Stock Set Up Promo Material Promote Social hashtag Verify Status Geolocate out of Pub # Translating the journey into experiences made up of task, incentives, and communication and the collection of data at each point . The Barman’s Journey: Driving Influence through the Influencer 6 % Data Driven Segmentation
  18. 18. Each day a the bar staff arrives at identified pub & performs a check in job. Real Time Dashboard shows data The job is approved by the community Bar staff send pictures of current display of the stock. Include several photo’s and questions re stock levels etc Bra staff get paid into their digital wallet based on approved jobStep 2: The Bar Journey: Check Stock Bar Staff enters questionnaire to confirm that the stock is set up in a way that the promotion requires. Gamification Leaderboard gets updated based on performance The Bar Journey 1. Geolocate Into Pub 4. Check Daily Specials 7. Get paid directly for sales 5. Product Education3. Order Stock 6. Set Up Promo Material 8. Promote Social hashtag 9. Verify Status 8. Geolocate Into Pub The Bar Mans Journey: 2. Check Stock
  19. 19. Hardware Functions & Services API Integration User Experience Design Gamification Wallet Messaging Photo Location Video Payment Gateway Surveys Machine Learning To Be Designed To Be Designed Interface VAS Building the Task and Reward Platform Around the Customer Experience
  20. 20. Pulling It All Together
  21. 21. Social Media Store Game Game Social & Coffee I am Going to the game In Store Visit and Join the Fan Club Using the Merchandising during game Ask Nkosi to Social Share during the game Nkosi Feedback Track keywords a week before the game. Identify Nkosi as an Influencer Send Nkosi a Tweet offering her a fans discount on a #Nkosi personalized Pirates / Bafana Bafana shirt when they visit their local TotalSport . 1. Ask Nkosi to offer 3 of her friends the same deal via Whatsapp 2. Direct Nkosi in store to get her #Nkosi Soccer Shirts and 3. Ask her to rate the service via a mobile questionnaire. She will join the Fan Club. Ask Nkosi geolocate herself at the game and share a selfie of her personalized merchandise at the game via Instagram, Facebook or Twitter and into the Fan Club. Run an activation at the game and ask Nkosi to drive the engagement through her social profile that’s feeds to other fan club members . This can be supported by on the ground activations Ask Nkosi for her feedback on the game, how she felt in her merchandise and any other relevant question. Survey within the Fan Club Framework An Offer Voucher Redemption & Fan Club Membership Gamification Points for the fan club Free VIP Tickets to the next Bafana Bafana Game Monitoring Platfor m Task Social Media Reward Pirates are Playing Chiefs at Orlando Stadium Rose Journey Monitoring Facebook, Instagram and Twitter Monitoring Facebook, Instagram and Twitter Gamification Points or Value Added Services No Social Media Monitoring. Tracking Via URL and Promo Codes Monitoring Facebook, Instagram and Twitter An Illustration of a Tactical Soccer Opportunity With Nkosi
  22. 22. Contact: Michael Cowen 083 288 7355 michael@bishbashbosh.co.za

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Bish Bash Bosh & Co - A collaborative marketing company

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