Prototyping at Scale: Designing Future Cars! (SXSW)
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SXSW 2018 Workshop We want to do a workshop to run folks through the fun of working on prototypes at real-life size & scale. To do that, we'll have them work with a full size model of a car, some fun tools, and a little creativity! The goal is to give attendees a chance to experience and practice rapid prototyping using simple, low-fidelity materials as a way to explore design and externalizing thinking. https://schedule.sxsw.com/2018/events/PP74329
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Prototyping at Scale: Designing Future Cars! (SXSW)
- 1. PROTOTYPING AT SCALE Design Future Cars! #prototypingCars
- 3. WHO ARE WE? CONOR SHEEHAN Principal Designer GEORGE WHITE Chief Innovation Officer #prototypingCars @conorsheez@stonehippo
- 4. #prototypingCars WE COMBINE BEST-IN-CLASS DESIGN WITH WORLD-CLASS ENGINEERING Mobile Web IoT Emerging
- 5. AGENDA CRASH COURSE IDEATION SMALL SCALE LARGE SCALE PRESENT #prototypingCars
- 7. #prototypingCars Prototypes are artifacts that we use in the process of creating things. • Ideation and exploration • Communicating concepts in • Simulations and testing • Refinement before implementation Creating prototypes can speed the process, reduce cost, and help us design and build the right thing. WHY PROTOTYPING?
- 8. WHY AT SCALE? SIMPeds: Boston Children’s Hospital Simulation Center #prototypingCars
- 17. HOW FAR HAVE WE COME? #prototypingCars
- 18. HOW FAR HAVE WE COME? #prototypingCars 😃
- 19. HOW FAR HAVE WE COME? #prototypingCars 😄 😃
- 20. HOW FAR HAVE WE COME? #prototypingCars 😄 😅 😃
- 22. SCALE AND FIDELITY #prototypingCars Small Scale Large Scale Low Fidelity High Fidelity Faster, Cheaper Slower, Costlier
- 23. MATERIALS FOR PROTOTYPING AT FULL SCALE #prototypingCars Cardboard Foam Board Cheap, light, easy to work with, high availability, lots of choices for durability and strength Wood/Plywood Light, uniform, not too hard to work with, pricier than cardboard, can be messy to work with and harder to cut Durable, strong, highly available, many material choices, but heavy and needs better tools
- 26. GOLDEN RULE OF PROTOTYPING #prototypingCars Thou shalt strive for FOCUS and SPEED above all else.
- 27. MATERIALS FOAMBOARD PLAY DOH UTILITY KNIVES SHARPIES PENCILS TAPE GLUE POST-ITS STEEL BLOCKS STRAIGHT EDGE #prototypingCars BO N U S! Digital Prototyping
- 29. YOUR ASSIGNMENTS G R O U P A New Drivers How could a car be optimized for someone learning how to drive? What about a person’s first car? G R O U P B Ride Sharing What if cars were designed specifically for ride sharing? What could improve the ride sharing experience? G R O U P C Self-driving Cars What’s your two cents on the tech world’s automotive obsession? What possibilities can you think of if you didn’t have to pilot a car? #prototypingCars
- 30. FIND YOUR OBJECTIVE ASK YOURSELF: What’s one problem that needs to be solved? 1. Car rides are too unproductive 2. Drivers don’t coordinate well with each other 3. Driving isn’t mentally stimulating enough EXAMPLES: #prototypingCars
- 32. IDEATE ACTIVITY Generate 50 solutions to your objective ✅ Crazy ideas ✅ Stolen ideas ✅ Snarky ideas #prototypingCars
- 34. #prototypingCars DECIDE ACTIVITY Choose the solution to work through today 1. Discuss ideas (15s each) 2. Silent vote (with Sharpies) 3. Most votes wins
- 41. FOCUS ON THE OBJECTIVE #prototypingCars REMEMBER
- 43. #prototypingCars THEN NOW 1959 Dodge Custom Royal 2015 Mercedes F015 Concept Car
- 44. SIMULATE IT #prototypingCars Recruit people from other teams to experience your prototype
- 47. #prototypeCars ITERATE & BUILD NEXT STEPS #prototypingCars
- 49. #prototypingCars Prototypes are usable across the entire design process: they support ideation, communication, testing, and refinement. Prototypes can reduce time and cost to create things, by giving us options for fidelity and scale. They help us figure out if what we are building fits the need. They help us explain our ideas. <$ I C T R < BENEFITS
- 52. UPCOMING EVENTS A P R 11 2 0 1 8 A P R 25 2 0 1 8 Prototyping at Scale: Designing Future Cars at NEW.CO BOSTON Ready to get your prototyping on? Join us for an highly interactive workshop that explores your imagination for future cars. 8:30 AM - 9:30 AM Boston, MA - Can!na HQ April 23- 25, 2018 Aus!n, TX - Aus!n Marrio" Such Design Thinking USA: Overcoming Cultural Buy-In Overcoming cultural buy-in for design thinking in your organization can leave you frustrated. In this workshop, you’ll gain strategies to leverage to overcome challenges on the ground. #prototypingCars
- 53. THANK YOU CONOR SHEEHAN @conorsheez GEORGE WHITE @stonehippo #prototypingCars