SlideShare a Scribd company logo
Birst.com - Home
• Confusing pathways
• Products and Solutions not
emphasized
• Poor lead generation
capabilities
• Random page layout and
design
• Underwhelming imagery
BEFORE
Birst.com - Home
• Focused hero highlights
key messages
• Clear messaging hierarchy
• Product-centric design
featuring screenshots
• Persona-based solution
pathways
• Clean, organized design
AFTER
Birst.com - Product
• Confusing pathways
• Products and Solutions not
emphasized
• Poor lead generation
capabilities
• Random page layout and
design
• Underwhelming imagery
BEFORE
Birst.com - Product
• Focused hero highlights
key messages
• Clear messaging hierarchy
• Product-centric design
featuring screenshots
• Persona-based solution
pathways
• Clean, organized design
AFTER
Appthority.com - Home
• Constrained, three-column
layout
• Flat content presentation
and hierarchy
• Confusing navigation
labels, and no obvious next
steps
• Simple design projected an
underwhelming company
image
BEFORE
Appthority.com - Home
• Modern, scrolling
homepage
• Sophisticated, upscale
design elevates company
stature
• Much higher brand
visibility
• Key product features
highlighted
• Topical layers featuring
pathways to in-depth
information
AFTER
Appthority.com - Product
• Constrained, three-column
layout
• Flat content presentation
and hierarchy
• Confusing navigation
labels, and no obvious next
steps
• Simple design projected an
underwhelming company
image
BEFORE
Appthority.com - Product
• Bold hear messaging
• Interactive, explorable
layer presenting product
value propositions
• Interactive Explore
Features layer to guide
user deeper into relevant
product information
• Clear and compelling
service offerings with
prominent call to action
AFTER

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Extreme Makeover: Enterprise Website Edition

  • 1. Birst.com - Home • Confusing pathways • Products and Solutions not emphasized • Poor lead generation capabilities • Random page layout and design • Underwhelming imagery BEFORE
  • 2. Birst.com - Home • Focused hero highlights key messages • Clear messaging hierarchy • Product-centric design featuring screenshots • Persona-based solution pathways • Clean, organized design AFTER
  • 3. Birst.com - Product • Confusing pathways • Products and Solutions not emphasized • Poor lead generation capabilities • Random page layout and design • Underwhelming imagery BEFORE
  • 4. Birst.com - Product • Focused hero highlights key messages • Clear messaging hierarchy • Product-centric design featuring screenshots • Persona-based solution pathways • Clean, organized design AFTER
  • 5. Appthority.com - Home • Constrained, three-column layout • Flat content presentation and hierarchy • Confusing navigation labels, and no obvious next steps • Simple design projected an underwhelming company image BEFORE
  • 6. Appthority.com - Home • Modern, scrolling homepage • Sophisticated, upscale design elevates company stature • Much higher brand visibility • Key product features highlighted • Topical layers featuring pathways to in-depth information AFTER
  • 7. Appthority.com - Product • Constrained, three-column layout • Flat content presentation and hierarchy • Confusing navigation labels, and no obvious next steps • Simple design projected an underwhelming company image BEFORE
  • 8. Appthority.com - Product • Bold hear messaging • Interactive, explorable layer presenting product value propositions • Interactive Explore Features layer to guide user deeper into relevant product information • Clear and compelling service offerings with prominent call to action AFTER