The document compares the before and after redesigns of the home and product pages for the websites Birst.com and Appthority.com. The before versions are described as having confusing pathways, unclear messaging hierarchies, and underwhelming designs that did not effectively highlight products or generate leads. The after redesigns implemented focused hero sections, clear messaging, product-centric designs with screenshots, persona-based solution pathways, and clean organized layouts to better emphasize key information and calls to action.