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  1. 1. Name of the product: ColgateColgate, an oral hygiene product line and one of the namesake brands of theColgate Company, is a manufacturer of a wide range of toothpastes,toothbrushes, and mouthwashes. Colgate is serving from last 200 years. Company was founded by William Colgatein 1806, initially he started making soaps and candles but in 1873 he started withtoothpaste, it started advertising for its product in 1902. Most of Colgatetoothpaste brands use sodium fluoride. Colgate constitutes 43% of world market of toothpaste, its having itsheadquarters at New York and 36,002 employees are working for the company.HISTORYWilliam Colgate starts a starch, soap and candle business on Dutch Street inNew York City.1817First Colgate advertisement appears in a New York newspaper.1820Colgate establishes a starch factory in Jersey City, New Jersey.1857Upon the death of founder William Colgate, the company is reorganized asColgate & Company under the management of Samuel Colgate, his son.1873Colgate introduces toothpaste in jars.1879Gerhard Mennen establishes a pharmacy in Newark, NJ, later becoming the
  2. 2. Mennen Company.1896Colgate introduces toothpaste in a collapsible tube.1902Stylish colgate advertising begins, emphasizing ingredient purity and productbenefits.1906Colgate & Company celebrates its 100th anniversary. Product line includes over800 different products.1911Colgate distributes two million tubes of toothpaste and toothbrushes to schools,and provides hygienists to demonstrate tooth brushing.1914Colgate establishes its first international subsidiary in Canada.1930On March 13, Colgate is first listed on the New York Stock Exchange.1939Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddyfrom kidney disease. This breakthrough leads to the first Hills Prescription Dietproduct.1956Colgate opens corporate headquarters at 300 Park Avenue in New York City.1968Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities.1972Colgate acquires Hoyt Laboratories, which later becomes Colgate OralPharmaceuticals.
  3. 3. 1985Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley &Hazel, a leading oral care company, which adds strength in key Asian markets.1989Annual Company sales surpass the $5 billion mark.1995Colgate enters Central Europe and Russia, expanding into fast-growing markets.1997Colgate Total toothpaste is introduced in the U.S. and quickly becomes the marketleader. Only Colgate Total, with its 12-hour protection, fights a complete range oforal health problems.2004Colgate acquires the GABA oral care business in Europe, with its strength in theimportant European pharmacy channel and its ties with the dental community.Today …Today, with sales surpassing $15 billion, Colgate focuses on four core businesses:Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells itsproducts in over 200 countries and territories worldwide.COMPETITORSGlisterAjantaMeswakClose UpPepsodentBabool
  4. 4. NimbooChoiceOptifreshHimalaya Colgate Total® AdvancedCombines the proven 12-hour germ-fighting formula of Colgate Total® with an advanced cleaning silica system tohelp maintain a dentist-clean feeling. Learn MoreProducts Colgate Total® Advanced Whitening Colgate Total® Advanced Clean Colgate Total® Gum Defense Colgate® Optic White™Uses a unique technology with hydrogen peroxide to make it easier to achieve visible whitening every day. Learn MoreProducts Colgate® Optic White™ Toothpaste
  5. 5. Colgate Total®Delivers 12-hour germ-fighting protection to help prevent many common oral health conditions. Learn MoreProducts Colgate Total® Enamel Strength Colgate Total® Whitening Paste Colgate Total® Mint Stripe Colgate® Sensitive Pro-Relief™Clinically proven to relieve sensitivity faster vs. a leading sensitivity toothpaste within 2 weeks. Lasting pain relief withcontinued use. Learn MoreProducts Colgate® Sensitive Pro-Relief™ Original Colgate® Sensitive Pro-Relief™ Gentle Whitening Colgate® Sensitive Pro-Relief™ Enamel Repair Colgate® Max Fresh®Wipe out bad breath with our freshest line of minty, cool toothpastes. Learn MoreProducts Colgate® Max White® with Mini Bright Strips Colgate Max Clean™ with SmartFoam™ Colgate® Max Fresh® with Mini Breath Strips Colgate® Luminous™Reinforces enamel layers to help protect against stains and yellowing that occur over time. Learn MoreProducts Colgate® Luminous™ Crystal Clean Mint Colgate® ProClinical™ WhiteProvides professionally inspired, clinically proven results. Learn More
  6. 6. Products Colgate® ProClinical™ White Paste Colgate® ProClinical™ Gel Colgate® SensitiveProvides clinically proven, everyday protection from painful sensitivity. Learn MoreProducts Colgate® Sensitive Multi Protection Colgate® Sensitive Enamel Protection Colgate® Sensitive Whitening Colgate® 2in1Available in five convenient liquid gel varieties so you can enjoy a brighter, fresher smile. Learn MoreProducts Colgate® 2in1 Oxygen Whitening Colgate® 2in1 Whitening Colgate® 2in1 Icy Blast Colgate® Sparkling WhiteClinically proven, stain protection formula for sparkling, healthy white teeth with two unique flavors. Learn MoreProducts Colgate® Sparkling White Mint Zing Colgate® Sparkling White CinnaMint Colgate® Cavity ProtectionStrengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling. Learn MoreProducts Colgate® Cavity Protection Great Regular Flavor Colgate® Baking Soda and Peroxide Whitening BubblesRefreshes and cleans for whiter teeth. Removes stains, protects against tartar and fights cavities.
  7. 7. Learn MoreProducts Colgate® Baking Soda and Peroxide Whitening Bubbles Whitening Brisk Mint® Paste Colgate® Baking Soda and Peroxide Whitening Bubbles Frosty Mint Striped™ Gel Colgate® Tartar Protection with WhiteningFights tarter for whiter teeth. Removes stains and fights tartar build-up for a brighter smile. Learn MoreProducts Colgate® Tartar Protection Whitening Crisp Mint Paste Colgate® Tartar Protection Whitening Cool Mint Gel Kids ToothpastesDesigned to make brushing enjoyable so your children will develop great habits for life. Learn MoreProducts Colgate® Dora the Explorer™ Colgate® SpongeBob™ SquarePants Colgate® 2in1 Ultrabrite®Cleans and removes surface stains so your teeth look and feel clean and smooth. Learn MoreProducts Ultrabrite® Advanced Whitening Ultrabrite® Baking Soda and Peroxide Whitening Colgate® Triple Action™Cavity protection, whitening and breath freshening for the whole family. Learn MoreProducts Colgate® Triple Action™ Original Mint
  8. 8.  Increasing circumference of toothpaste tube. Free Dental Check-up in mobile vans
  9. 9.  Free Dental Check-up by sending a SMS Scholarship offers like Learn & earn offer Attractive offers likeSuper Saver Offer for All Around Decay Protection. Buy 200g plus a 100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. 82/- . Save Rs. 18/-. Tag line:The Colgate ring of confidence" .
  10. 10. Features : Attractive packing Attractive design Economical Energetic