Mission Possible: Get More Out of Your Eloqua Instance
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[Watch the webinar on-demand: https://bit.ly/3MvWdWj ] How do you optimize Eloqua to meet your business needs and maximize your investment? In this session, gain insights based on lessons learned as we tackle the top challenges Eloqua customers are facing today; and how you can make what seems impossible possible. In this webinar, learn how to avoid common pitfalls and: - Gain better insights while delivering higher quality leads to sales - Deliver more personalized content - Maintain and expand your contact database - Set up a scalable foundation
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Mission Possible: Get More Out of Your Eloqua Instance
- 1. © 2021 Merkle, Inc. All Rights Reserved. Confidential.
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- 21. © 2021 Merkle, Inc. All Rights Reserved. Confidential.
Editor's Notes
- JESS
- JESS
- JESS How does Digital Pi help our clients? We help companies scale by leveraging the latest marketing automation technologies. We bring efficiencies to your marketing Better processes equals a better business vision Enable scale to grow
- What’s happening in the general space of marketing automation? What are some trends you’re seeing in marketing automation?
- AMANDA:  Marketing's charter is evolving to be much more broad.  The pandemic has driven a lot of this change due to cost cutting and needing to drive efficiencies. Companies have a renewed interest in connecting their processes, departments, and programs. Organizations want to connect their data overall. Orgs need to contend with ever-changing regulations with privacy, etc., but still want to create a personalized experience for their customers using data across every touchpoint. Organizations are spending more to bring solutions together to achieve a common goal. BRAD:  Organizations are moving toward full embrace of AI/ML o40% of marketers reported gaining more actionable insights from the data they collected and 41% reported an increase in revenue and business performance, thanks to the use of AI in marketing campaigns ohttps://www.statista.com/topics/3104/artificial-intelligence-ai- worldwide/ Automated, data driven, personalized engagements enabled by AI, machine learning o17% of organizations are leveraging AI and machine learning to assist with personalization ohttps://www.gartner.com/en/newsroom/press-releases/-gartner- says-63--of-digital-marketing-leaders-still-struggle-wi Automation Fosters Greater Channel Integration and Enable Omnichannel Efforts
- What are some lessons learned from hundreds/thousands instances? What are some tips that B2B marketers can begin implementing today?
- RAD: The biggest thing is you need to have a plan and really think through how all components are going to work together. Don’t neglect to think about reporting upfront. What are your KPIs and how are you going to report out on them? You can build a scalable personalized journey, but if you can’t report out on impact, how do you know if you are successful. AMANDA: Data -  figure out the connection points your customers/prospects are making with your brand. You may not be able to combine it all from the start, but as the business grows, find those connection points early on so that you can continue to learn about your customers and use that data to build better audiences.  Test, and use AI/ML to limit the amount of manual guesswork you need to do.
- If you could highlight two/three of the capabilities of Eloqua that you’d recommend customers start using today, what would they be?
- BRAD: Eloqua AI Fatigue analysis and use of fatigue data Send time optimization and subject line optimization Predictive Lead Score Dashboard AMANDA: SMS Apps Other?
- What are some trends you’re seeing across Customer Experience (CX)?
- AMANDA: Better alignment between sales and marketing oAlways been a consistent challenge with organizations, how is Eloqua addressing that? (alerts, scoring, lifecycle mgmt etc.) oHow are companies getting better leads to their sales team? Fusion Marketing: show screenshot of Opp Management With Fusion Marketing, our customers can BRAD: Greater focus on data security and privacy Unification of customer-facing functions oEngage oProfiler
- What are some exciting things that you’re seeing customers do with Eloqua today?
- What are some exciting things that you’re seeing customers do with Eloqua today? BRAD: Advanced nurture across buyer journey (Known > Lead > MQL > Onboarding > Upsell/Cross-sell/Resell) Incorporating SMS into push campaigns and nurture AMANDA: Share some recent customer success: Fluke, Cisco, Mazda, et
- What does the future look like for Eloqua? AMANDA: ď‚·SMS enhancements ď‚·Engineered Experiences ď‚·More AI/ML ď‚·Event Management BRAD: ď‚·Eloqua/MAPs continue to be central part of MarTech stack WEBINAR WRAPÂ