SlideShare a Scribd company logo
Marketing Your Practice
Omar Ha-Redeye, Executive Director, Durham Community Legal Clinic
Mark Chyz, President Cm2 Media
Patricia Macinnis, President UpWord Communications
Brian Galbraith, Founder Galbraith Family Law
Moderator: Rachel Healey, Family Lawyer Stanchieri Family Law
● Despite the Tech, it's Still the Rep
● Professional Obligations Remain Paramount
● New Family Law Reform Emphasizing ADR
● Focus on Client-Centred Services
Ethical Marketing In The Modern Era
● Define a strategy across all mediums
● Be consistent in your messaging
● Speak to your clients
● Ensure staff communicates the message
Consistent Content
Winning at social media
● Opening arguments
● First comes strategy, then execution
● The content conundrum
● Common mistakes and how to avoid
● Opening arguments
● First comes strategy, then execution
● The content conundrum
● Common mistakes and how to avoid
Winning At Social Media
Maximizing Marketing Dollars
● Zoom Videos and Webinars
● Repurpose Content
● Social Media is King
● Don’t Advertise – Solve Problems
● Zoom Videos and Webinars
● Repurpose Content
● Social Media is King
● Don’t Advertise – Solve Problems
Maximizing Marketing Dollars
Patricia MacInnis
President,
UpWord Communications
Brian Galbraith
Founder,
Galbraith Family Law
Omar Ha-Redeye
Executive Director,
Durham Community Legal
Clinic
Mark Chyz
President,
Cm2 Media Inc.
Durhamcommunitylegalclinic.ca
905.728.7321 ext 24
Cm2media.ca
mark@cm2media.ca
1.855.656.5262
Upwordcommunications.com
pmacinnis@upwordcommunications.com
1.647.863.4475
Galbraithfamilylaw.com
brian@galbraithfamilylaw.com
705.230.2734 ext 223

More Related Content

Similar to Marketing Your Practice

Aim Global ASAP
Aim Global ASAP Aim Global ASAP
Business operations
Business operationsBusiness operations
Business operations
Mayor Cyrille
 
Nick Clementi Background
Nick Clementi BackgroundNick Clementi Background
Nick Clementi Background
Nick Clementi
 
CPM, Inc. Summary
CPM, Inc. SummaryCPM, Inc. Summary
CPM, Inc. Summary
stutodd
 
Macronatomy® - Without Customers...There Is No Business!
Macronatomy® - Without Customers...There Is No Business!Macronatomy® - Without Customers...There Is No Business!
Macronatomy® - Without Customers...There Is No Business!
MarketAtomy, LLC
 
Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition
The Collective NYC
 
Cc your partner-april 11
Cc your partner-april 11Cc your partner-april 11
Cc your partner-april 11
LOGO Dynamics, Inc.
 
Intro to entrepereneurs prsntation
Intro to entrepereneurs prsntationIntro to entrepereneurs prsntation
Intro to entrepereneurs prsntation
Vivek Hinduja
 
Business As Usual? Crisis, Reputation and Marketing in the New Energy World
Business As Usual? Crisis, Reputation and Marketing in the New Energy WorldBusiness As Usual? Crisis, Reputation and Marketing in the New Energy World
Business As Usual? Crisis, Reputation and Marketing in the New Energy World
Pierpont Communications
 
Asap sb
Asap sbAsap sb
Asap sb
aimonevictory
 
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Spodek & Co.
 
Recovering Revenue in a Changing Economy
Recovering Revenue in a Changing EconomyRecovering Revenue in a Changing Economy
Recovering Revenue in a Changing Economy
David Rosendahl
 
AVM Inc Corp Profile_2015- Final PDF
AVM Inc Corp Profile_2015- Final PDFAVM Inc Corp Profile_2015- Final PDF
AVM Inc Corp Profile_2015- Final PDF
squirepb2012
 
Traditional_VS_Digital_Marketing.pdf
Traditional_VS_Digital_Marketing.pdfTraditional_VS_Digital_Marketing.pdf
Traditional_VS_Digital_Marketing.pdf
YashShekhar5
 
Marketing Strategies for Small Business
Marketing Strategies for Small BusinessMarketing Strategies for Small Business
Marketing Strategies for Small Business
Bruce Wade
 
Yes 2016 digital marketing workshop
Yes 2016 digital marketing workshopYes 2016 digital marketing workshop
Yes 2016 digital marketing workshop
Junming Tan
 
Gateway to Marketing
Gateway to MarketingGateway to Marketing
Gateway to Marketing
Business Growth Unlimited
 
Nex Gen Presentation V02 Light
Nex Gen Presentation V02 LightNex Gen Presentation V02 Light
Nex Gen Presentation V02 Light
Barry Rodrigues
 
Wake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar PresentationWake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar Presentation
Brand Inspiration
 
Use Marketing to Triple Your Business
Use Marketing to Triple Your BusinessUse Marketing to Triple Your Business
Use Marketing to Triple Your Business
How to Market Smart
 

Similar to Marketing Your Practice (20)

Aim Global ASAP
Aim Global ASAP Aim Global ASAP
Aim Global ASAP
 
Business operations
Business operationsBusiness operations
Business operations
 
Nick Clementi Background
Nick Clementi BackgroundNick Clementi Background
Nick Clementi Background
 
CPM, Inc. Summary
CPM, Inc. SummaryCPM, Inc. Summary
CPM, Inc. Summary
 
Macronatomy® - Without Customers...There Is No Business!
Macronatomy® - Without Customers...There Is No Business!Macronatomy® - Without Customers...There Is No Business!
Macronatomy® - Without Customers...There Is No Business!
 
Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition
 
Cc your partner-april 11
Cc your partner-april 11Cc your partner-april 11
Cc your partner-april 11
 
Intro to entrepereneurs prsntation
Intro to entrepereneurs prsntationIntro to entrepereneurs prsntation
Intro to entrepereneurs prsntation
 
Business As Usual? Crisis, Reputation and Marketing in the New Energy World
Business As Usual? Crisis, Reputation and Marketing in the New Energy WorldBusiness As Usual? Crisis, Reputation and Marketing in the New Energy World
Business As Usual? Crisis, Reputation and Marketing in the New Energy World
 
Asap sb
Asap sbAsap sb
Asap sb
 
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
 
Recovering Revenue in a Changing Economy
Recovering Revenue in a Changing EconomyRecovering Revenue in a Changing Economy
Recovering Revenue in a Changing Economy
 
AVM Inc Corp Profile_2015- Final PDF
AVM Inc Corp Profile_2015- Final PDFAVM Inc Corp Profile_2015- Final PDF
AVM Inc Corp Profile_2015- Final PDF
 
Traditional_VS_Digital_Marketing.pdf
Traditional_VS_Digital_Marketing.pdfTraditional_VS_Digital_Marketing.pdf
Traditional_VS_Digital_Marketing.pdf
 
Marketing Strategies for Small Business
Marketing Strategies for Small BusinessMarketing Strategies for Small Business
Marketing Strategies for Small Business
 
Yes 2016 digital marketing workshop
Yes 2016 digital marketing workshopYes 2016 digital marketing workshop
Yes 2016 digital marketing workshop
 
Gateway to Marketing
Gateway to MarketingGateway to Marketing
Gateway to Marketing
 
Nex Gen Presentation V02 Light
Nex Gen Presentation V02 LightNex Gen Presentation V02 Light
Nex Gen Presentation V02 Light
 
Wake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar PresentationWake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar Presentation
 
Use Marketing to Triple Your Business
Use Marketing to Triple Your BusinessUse Marketing to Triple Your Business
Use Marketing to Triple Your Business
 

Recently uploaded

The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
simonomuemu
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
Israel Genealogy Research Association
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
NgcHiNguyn25
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
paigestewart1632
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
taiba qazi
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Akanksha trivedi rama nursing college kanpur.
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
Celine George
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 

Recently uploaded (20)

The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 

Marketing Your Practice

  • 1. Marketing Your Practice Omar Ha-Redeye, Executive Director, Durham Community Legal Clinic Mark Chyz, President Cm2 Media Patricia Macinnis, President UpWord Communications Brian Galbraith, Founder Galbraith Family Law Moderator: Rachel Healey, Family Lawyer Stanchieri Family Law
  • 2. ● Despite the Tech, it's Still the Rep ● Professional Obligations Remain Paramount ● New Family Law Reform Emphasizing ADR ● Focus on Client-Centred Services Ethical Marketing In The Modern Era
  • 3. ● Define a strategy across all mediums ● Be consistent in your messaging ● Speak to your clients ● Ensure staff communicates the message Consistent Content
  • 4. Winning at social media ● Opening arguments ● First comes strategy, then execution ● The content conundrum ● Common mistakes and how to avoid ● Opening arguments ● First comes strategy, then execution ● The content conundrum ● Common mistakes and how to avoid Winning At Social Media
  • 5. Maximizing Marketing Dollars ● Zoom Videos and Webinars ● Repurpose Content ● Social Media is King ● Don’t Advertise – Solve Problems ● Zoom Videos and Webinars ● Repurpose Content ● Social Media is King ● Don’t Advertise – Solve Problems Maximizing Marketing Dollars
  • 6. Patricia MacInnis President, UpWord Communications Brian Galbraith Founder, Galbraith Family Law Omar Ha-Redeye Executive Director, Durham Community Legal Clinic Mark Chyz President, Cm2 Media Inc. Durhamcommunitylegalclinic.ca 905.728.7321 ext 24 Cm2media.ca mark@cm2media.ca 1.855.656.5262 Upwordcommunications.com pmacinnis@upwordcommunications.com 1.647.863.4475 Galbraithfamilylaw.com brian@galbraithfamilylaw.com 705.230.2734 ext 223