12.02.07 Hamdi Turkey Presentation
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This document summarizes key aspects of the retail market in Turkey. It notes that Turkey has a young population, with football and Islam being very important culturally. Turkey is becoming more consumer-focused, with over 35 million internet users concentrated on sites like Facebook. There are over 290 shopping malls in Turkey, with the highest concentration in Istanbul. Several prominent shopping centers are mentioned. The document stresses the importance of choosing the right local partner and tailoring business plans and contracts to the local market dynamics and competition. Frequent communication and follow up are also emphasized to ensure successful partnerships and brand development in Turkey.
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The document discusses rural advertising in India. It notes that companies are increasingly targeting rural consumers as the urban market becomes saturated and rural households have more disposable income from good harvests. Some challenges to rural marketing include low literacy rates, seasonal consumption patterns, and low individual incomes. Effective rural communication requires finding cost-effective media mixes and messages tailored to the predominantly illiterate rural audiences. Advertising aims to create desire for products and inform consumers of new offerings.
Act like-a-local how-to-sell-in-emerging-markets-v02
1. To successfully sell in emerging markets, companies must deeply understand local customers and markets by getting on-the-ground insights rather than relying only on headquarters research. This allows them to identify unique customer needs and trends.
2. Choosing the right local partners is also critical, as emerging markets often have limited and varying partner capabilities. Leading companies strategically select partners that can support long-term growth.
3. With emerging markets experiencing rapid growth and talent mobility, attracting and retaining top local sales talent requires creative long-term strategies.
IS20G14 - Social Media Marketing and Spanish Integration in the Auto Marketpl...
Social Media Marketing and Spanish Integration in the Auto Marketplace
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
International marketing
This document discusses international marketing and provides definitions and explanations of key concepts. It defines international marketing as business activities that direct the flow of goods and services to consumers in more than one nation for profit (paragraph 1). It involves identifying foreign markets, selecting entry modes, and developing marketing strategies to compete abroad (paragraph 2). The document also discusses the differences between international and domestic marketing, with international marketing requiring consideration of various cultural, legal and economic differences across countries (paragraphs 7-8).
Internation Business Trade - Module 8 Unique
The document discusses several unique aspects of managing international business, including pricing, communication, distribution, selling, product development, human resources, accounting, and creating an international business plan. For pricing, it describes factors like political, economic, social and technological considerations that affect pricing strategies in international markets. For communication, it emphasizes the importance of cultural sensitivity and overcoming barriers in intercultural exchanges. It also outlines unique practices for distribution channels, selling approaches, product development processes, and human resource management for international businesses.
Lecture Te Pe 8th December
Martin Moström is a strategic advisor with over 20 years of experience in shopper marketing. He founded Retail House and has authored several books on shopper marketing. Shopper marketing has evolved from separate functions like sales, branding, and trade marketing to a more holistic approach. It focuses on understanding shopper behavior by researching their shopping paths and the in-store stimuli that influence purchasing. Effective shopper marketing strategies communicate value through visuals rather than words, help shoppers with relevant in-store information, and understand the retailer's perspective and how the brand can support their goals.
Lecture TePe 8 december
Martin Moström is a strategic advisor with over 20 years of experience in shopper marketing. He founded Retail House and has authored several books on shopper marketing. Shopper marketing has evolved from separate functions like sales, branding, and trade marketing to a more holistic approach. It focuses on understanding shopper behavior by researching their shopping paths and the in-store stimuli that influence purchases. Effective shopper marketing strategies communicate value through visuals rather than words, help shoppers with relevant in-store information, and understand the retailer's perspective to support their category strategies.
Future of marketing 1/2 - CIM and BL's presentations
The document discusses several key trends in marketing for the future including:
1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts.
2) Brand reputation and customer experience will become more important as information spreads quickly online.
3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.
Impact of Advertising on International Marketing
This document discusses international advertising and its impact on international marketing. It defines international marketing and advertising, and explores some key barriers to international advertising like culture, language, education level, and government regulations. Culture can make communication difficult if perceptual frameworks differ between countries. Translation errors can also undermine advertising messages if literal translations fail to convey the intended meaning across cultures. Regulations vary by country on issues like language used and sensitivity around topics. Overall, international advertisers must carefully consider local cultural and regulatory contexts to effectively promote products abroad.
Acuity Frontline Thinking Summer 2013
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
Planning Marketing Content
Workshop Host-Spot Project, Germany 2017.
https://www.new-humanity.org/en/ecosoc-en/the-host-spot-project-of-new-humanity-among-the-good-practices-promoted-by-the-ngo-committee-on-migration-com/
Case study: Poundland
Poundland wanted to be seen as an essential shop for weekly groceries, not just occasional purchases. They devised a "Weekly Essentials" campaign to challenge shoppers to save on their usual weekly shop at Poundland. This included outreach on parenting sites like Netmums and coverage in newspapers comparing Poundland's prices favorably to major supermarkets. As a result of this positive publicity, Poundland saw significant increases in sales in grocery, health & beauty, and household categories.
Case study 1
Poundland wanted to be seen as an essential shop for weekly groceries, not just occasional purchases. They devised a "Weekly Essentials" campaign to challenge shoppers to save on their usual weekly shop at Poundland. This included outreach on parenting sites like Netmums and coverage in newspapers comparing Poundland's prices favorably to major supermarkets. As a result of this positive publicity, Poundland saw significant increases in sales in grocery, health & beauty, and household categories.
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