The document describes an e-learning marketing system designed to help small business owners address their biggest problems like cash flow and building their business to $1 million in revenue. It provides strategies and resources through a weekly online series and dashboard to help members generate leads, increase profits, and build their business systematically. Key features include done-for-you marketing, case studies, profit formulas, and optional weekly group coaching. The goal is to give small business owners all the tools and training they need to succeed at an affordable monthly price.

1. E-Learning Marketing System
Focus Group

2. Answer This Question
What would you say is the
biggest problem you face today
as a small business owner?

3. What Business Owners Want
• How to generate quick cash flow so they can eliminate
the gap between where they are currently and where they
want to go
• How they can build their business
systematically so it generates $1 million
in total revenue
• They MUST build their business
to its maximum revenue potential

4. Mandatory Leads
If you had to generate a minimum
of 10 brand new leads by
tomorrow morning, how would
you go about doing it?

5. Strategy Is The Key
The key to building a successful
business is implementing a
successful strategy for your
business that drives in a boatload of
highly qualified leads so you or your
sales staff can convert those leads
into paying customers

6. The E-Learning System
We actually provide our members
with the strategies they need in the
top five major profit centers where
businesses can make the most
money

7. What Business Owners Want
• How to generate quick cash flow so they can eliminate
the gap between where they are currently and where they
want to go
• They MUST build their business to its maximum
revenue potential
• How they can build their business
systematically so it generates $1 million
in total revenue

8. What Business Owners Want
• How to generate quick cash flow so they can eliminate
the gap between where they are currently and where they
want to go
‒ we can help any business increase their cash flow
substantially within just their first 60 to 90 days

9. What Business Owners Want
• They MUST build their business to its maximum
revenue potential
‒ small businesses today have no chance whatsoever of
reaching $1 million in total revenue
• Business owners make money one of two ways…
trading time for money… or selling a product or a service

10. Trading Time For Money
• Total annual revenue = $75,000
• $75,000 / 2080 hours = $36 per hour
• $1,000,000 / $36 = 27,778 hours
- unfortunately, one year contains just 8736 hours total
• $200 per hour x 2080 hours = $416,000
• You would have to average more than
$480 per hour in order to reach
$1 million in revenue

11. Selling A Product Or Service
• 100,000 x $10 = $1 million
• 10,000 x $100 = $1 million
- requires mass marketing
- expense would be enormous
- couldn’t handle the workload and the logistics by yourself
• 1,000 x $1,000 = $1 million
• 100 x $10,000 = $1 million
• 10 x $100,000 = $1 million

12. The E-Learning System
• Business owners want 3 things…
- To generate immediate cash flow to
remove the financial burden most of
them are facing
- To generate the maximum amount of
revenue their business can produce
- To build their business to $1 million
or more in revenue
• E-Learning helps them achieve all 3

13. The E-Learning System Survey

14. The E-Learning Roadmap

15. The Quick Start Program

16. The Quick Start Program

17. Realtor Elevator Pitch
“I help frustrated homeowners who
are struggling to sell their homes in
these financially troubling times to
sell their home in 29 days or less
and for top dollar… guaranteed”

18. Coaches Elevator Pitch
“I help small business owners
making less than $1 million dollars
in gross revenue find $10,000
dollars in hidden profit within 45
minutes… and without spending a
dime on marketing or advertising

19. The Quick Start Program

20. 5 Step Profit Formula

21. Build A Million Dollar Business

22. The E-Learning Roadmap

23. E-Learning Weekly Series

24. E-Learning Weekly Series
• First, you MUST create a market-dominating position
• Next, identify and understand who your ideal client is
• Then, know and understand your ideal client’s decision
making process
• Now create a compelling marketing message
• Then convey that powerful message
using marketing and advertising

25. E-Learning Weekly Series
• Now design your website so it powerfully conveys that same
message
• Then create persuasion marketing using a specific
marketing formula that’s proven and tested
• Next, map out a sales process… your roadmap to wealth

26. E-Learning Weekly Series

27. E-Learning Weekly Series

28. The Quick Start Program

29. The Quick Start Program

30. 5 Step Profit Formula

31. 5 Step Profit Formula
Baseline
• Leads 1,000
• Conversion Rate 25%
• Customers 250
• # of Transactions 10
• Average Dollar Sale $100
• Total Revenue $250,000
• Margin 25%
• Profit $62,500

32. 5 Step Profit Formula
Baseline 10% Increase
• Leads 1,000 1,100
• Conversion Rate 25% 27.5%
• Customers 250 302
• # of Transactions 10 11
• Average Dollar Sale $100 $110
• Total Revenue $250,000 $366,025
• Margin 25% 27.5%
• Profit $62,500 $100,656.87

33. 5 Step Profit Formula

34. 5 Step Profit Formula

35. 5 Step Profit Formula

36. 5 Step Profit Formula

37. 5 Step Profit Formula

38. 5 Step Profit Formula

39. 5 Step Profit Formula

40. 5 Step Profit Formula

41. Sedation Dental Ads

42. Cosmetic Postcard Campaign

43. No Insurance Postcard Campaign

44. Restart Postcard Campaign

45. Reminder Postcard Campaign

46. Referral Postcard Campaign

47. Complete Marketing Library

48. Complete Marketing Library

49. No Insurance Postcard Campaign

50. Complete Marketing Library

51. Complete Marketing Library

52. The E-Learning System

53. 5 Step Profit Formula

54. 5 Step Profit Formula

55. Dog Walker Case Study

56. Chiropractor Case Study
• Making $250,000 per year… wanted to double his business
• Currently working 40 hours per week
• You MUST stop trading your time for dollars and learn
how to create a process that you can leverage for life
• By creating a process, you can then license
that process to others in your field WITHOUT
spending any additional time, effort, energy
or expense
• Built his practice to $500,000

57. Chiropractor Case Study

58. Chiropractor Case Study

59. Chiropractor Case Study

60. Chiropractor Case Study

61. Chiropractor Case Study
Ran ad for 4 days only
Generated 137 leads
Converted 37 patients
Produced $92,500 revenue
Total budget = $1,300
7,100% R.O.I.

62. Chiropractor Case Study

63. Chiropractor Case Study

64. Chiropractor Case Study

65. Chiropractor Case Study

66. Chiropractor Case Study

67. Chiropractor Case Study

68. Chiropractor Case Study

69. Chiropractor Case Study

70. Chiropractor Case Study

71. Chiropractor Case Study

72. Chiropractor Case Study

73. Chiropractor Case Study

74. Done-For-You Marketing

75. Done-For-You Marketing

76. The 5 Step Profit Formula

77. The 5 Step Profit Formula

78. The 5 Step Profit Formula
• Chiropractor up-sell and cross-sell strategies…
- annual treatment programs
- laser treatments to carpal tunnel sufferers
- nutritional programs to fibromyalgia sufferers
- health supplements to all patients
• Increased his revenue an additional $50,000

79. The 5 Step Profit Formula

80. The 5 Step Profit Formula

81. Discounting
• A restaurant offers a 25% discount on your favorite $40 meal
• The restaurant next door has your same favorite meal at the
exact same price but they include a bottle of wine and your
dessert for free
• Which restaurant would you do business with?

82. Discounting
• The restaurant offering you the 25% off your $40 meal
is a savings to you of $10
• At the second restaurant, the bottle of wine is listed
on the menu for $25 and the dessert is $6
• You perceive that you’re saving $31 instead of $10
• That $25 bottle of wine only costs them
$8 wholesale and the $6 dessert...
maybe $1 wholesale

83. Discounting
• The restaurant offering a discount physically loses $10 cash
• The second restaurant only spent $9 and yet still created
the perception that their customer was receiving much more
value for their money
• Both the restaurant and the customer come away winners
• And once restaurant #2 promotes
this offering in their marketing,
they will create a market-dominating
position

84. Discounting
• The key is to create added value in everything you do
• Prospects and customers DON’T buy based on price... they
buy based on the value they receive for the price they pay
• Creating added value is a marketing or customer relations
strategy that allows any small business owner to dramatically
increase their prices without
compromising their conversions

85. Chiropractor Case Study
• Bundled specific services into his treatment programs and
easily charged double compared to his original pricing
• Most chiropractors charge $50 for a back adjustment
• Our chiropractor charges $110 because his package includes:
- the adjustment
- a customized exercise program
- nutritional counseling designed to relieve current / future back pain
- abdominal stretching with an accompanying 15 minute back
massage under the supervision of a certified massage therapist

86. The 5 Step Profit Formula

87. The 5 Step Profit Formula

88. Weekly Group Coaching
• We offer weekly Group Coaching
• Select one specific strategy
• Walk through it step-by-step
• Includes the best way to apply
that strategy to their business
• The results they can expect
• Most coaches typically charge
$500 to $750 per month to
deliver this service
• We plan to offer it at $495

89. Group Coaching

90. E-Learning Strategies

91. 5 Step Profit Formula
Baseline 10% Increase 50% Increase
• Leads 1,000 1,100 1,500
• Conversion Rate 25% 27.5% 37.5%
• Customers 250 302 562
• # of Transactions 10 11 15
• Avg Dollar Sale $100 $110 $150
• Total Revenue $250,000 $366,025 $1,265,625
• Margin 25% 27.5% 37.5%
• Profit $62,500 $100,656.87 $474,609.37

92. The E-Learning Dashboard

93. The E-Learning System

94. The E-Learning System

95. The E-Learning System

96. The E-Learning System

97. The E-Learning System

98. The E-Learning System

99. The E-Learning System

100. The E-Learning System

101. The E-Learning System
• We’ve invested more than $1 million dollars creating, developing
and producing this program… and all of it’s designed to make
business owners successful
• We specifically designed it to give all small business owners
total and complete VIP access to every tool, resource, template,
strategy, tactic and training video we’ve used over the years to
help business owners worldwide to…
- generate immediate cash flow to eliminate current financial burdens
- build their business so it reaches its maximum revenue potential
- reach that elusive $1 million dollar revenue goal
that only 4% of all businesses ever attain

102. Pricing Model
• Must be “affordable” to all small business owners
• Our costs…
- monthly licensing fee + IT team = $97 per member per month
• Retail price : $197 per month
• Weekly Group Coaching @ $495 per month (optional)
• For less than $700 per month, this system offers all the
tools, resources, templates, examples, strategies, tactics
and Group Coaching support small business owners will
ever need

103. E-Learning Marketing System
Designed to get YOU results!