Marketing Trends
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This document discusses marketing trends for real estate, comparing old Web 1.0 strategies like domain name speculation to newer Web 2.0 approaches like blogging, search engine optimization, and social networks. It notes the rise of social media platforms like Twitter, text messaging, and apps as effective real estate marketing tools. The document advocates laser focusing marketing efforts on a target market and forming strategic partnerships. It also stresses the importance of consistency in marketing and focusing efforts on high-impact "vital few" activities rather than low-impact "trivial many" tasks.
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Top Ten Strategies to Market Your Company and Building Personal Brands - Lega...Jay Berkowitz www.TenGoldenRules.com
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.Similar to Marketing Trends (20)
Guerrilla E-Marketing for Staple Hill Chamber of Trade
Guerrilla E-Marketing for Staple Hill Chamber of Trade
The 411 Of Social Media Networking For Small Business
The 411 Of Social Media Networking For Small Business
HubConnected Social Media CE Conference 12.8.10 at Newton Marriott
HubConnected Social Media CE Conference 12.8.10 at Newton Marriott
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The New Social Web - New Philadelphia Chamber Event
Top Ten Strategies to Market Your Company and Building Personal Brands - Lega...
Top Ten Strategies to Market Your Company and Building Personal Brands - Lega...
Marketing Trends
- 1. Marketing TrendsFor a New Economy(Real Estate) Allen Jernigan
- 2. Old vs. New Web 1.0 Double Click Mp3.com Britannica Online Personal websites Domain Name Speculation Page Views Kodak.com Web 2.0 Google AdSense Napster Wikipedia Blogging Search Engine Optimization Cost per click Flickr >>>> >>>> >>>> >>>> >>>> >>>> >>>>
- 3. New Trends Social Networks Twitter SMS Email Marketing Apps (iPhone) Streaming Video Google Alerts
- 6. Twitter is an Instant-Message/ Text-Message/ Micro-Blogging/Relationship-Building/ Conversation-Participating/ Headline-Syndication Tool! Follow others in industry to learn www.JustTweetIt.com 246 Real Estate Tweeters (3/16/2009) Gains value over time
- 7. (SMS) Short Message Service Send pictures/graphic with a message Mobile Marketing Opt-In Google SMS Text “help” to 466453
- 8. Real Estate Marketing Lessons Learned And Proven Strategies
- 9. Laser Focus Shot Gun vs. Rifle Target Market Age, Income, Gender, Profession, Education, Family Size, Homeowner, Marital Status, Psychographics (interests, lifestyles, etc.) The Three 3’s Consistency, Consistency, Consistency 3 “Touches 3 Months
- 11. Magazine Ad
- 12. Door Flyers
- 13. Direct Mail
- 14. Sponsorship
- 15. BAH
- 16. Presentation
- 17. Network Group
- 18. Email Campaign
- 20. Questions? Allen Jernigan www.MMDept.com AJ@MMDept.com 727-230-9679 11125 Park Blvd Ste. 104-124 Seminole, FL 33772
Editor's Notes
- Interaction; Consumers Drive business
- Email: ecampaignPro; Apps: Mashups; Streaming Video: YouTube, Webinars; Google: Clients
- MS: Single Moms, Paycheck 2 Paycheck, Not college or in collegeFB: College grads, 2-parent Families, saving for retirementLI: Search prospects name & get introductionTWITTER
- Verbal Puking; Phone- Flight 1539 Hudson- SMS
- Google SMS: Water Heater. Plumber not answer phone. “Plumber 33772” highlight number and SEND.Also use 1-800-Goog 411 : 1-800-466-4411LESSONS
- TM Not: Someone, Anybody or First Time Homebuyers; write down from past clients3-3’s:CCC; Touches-Direct Mail sample; Months-try something else- Nobody has all the answersTEAM UP
- Stimulus Presentation; Group to a networking event and introduce to othersVITAL FEW vs MANY
- VF: Bring you the most money the easiestTM: Take up most of your timeOutsource these: You are not an expert in marketing or rentals, why do it? I would not sell my home.Brochure “The Skills…”QUESTIONS