This presentation, which was delivered at the Satori Consulting Conference in November, 2018 outlines how the "Age of the Consumer" and the increased clout consumers have relative to brands and advertisements came to be, and how it also helped to evolve influencer marketing to what it is today. We then wrapped up by discussing how marketing personalization is truly the wave of the future for marketers,brands and consumers and is likely the next hot spot where brands can 'win' by successfully building this into their marketing strategy and plan.