The Hobbit: An Unexpected Journey had a massive marketing campaign beginning in 2011 that engaged fans throughout production. It utilized traditional techniques like posters, trailers and magazine coverage as well as new methods like online videos and social media. The film was also promoted through tie-ins with video games, apps and merchandise. It had a huge opening weekend worldwide and went on to become one of the highest grossing films ever.
A case study on the successful, British Independent Film 'The Inbetweeners Movie'. This highlights many of the pre-production, distribution, marketing and exhibition strategies used by producers to ensure that the film became the highest grossing British Film of 2011, second only to Harry Potter. www.alevelmedia.co.uk Original budget estimated at 3.5 million pounds.
A case study on the successful, British Independent Film 'The Inbetweeners Movie'. This highlights many of the pre-production, distribution, marketing and exhibition strategies used by producers to ensure that the film became the highest grossing British Film of 2011, second only to Harry Potter. www.alevelmedia.co.uk Original budget estimated at 3.5 million pounds.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. The Hobbit – Facts & Figures
• Distributor – Warner Brothers
• Producer – New Line Cinema
• Director – Peter Jackson Writer: Guillermo Del Torro)
• Stars – Ian McKellan, Martin Freeman
• Genre – Fantasy / Action
• USP – Adaptation, Franchise Prequel, New Tech (48
FPS, Dolby Atmos, Imax 3D)
• Budget – $180 Million ($540 for all 3 films)
• Box Office - $825 Million (after 3 weeks)
• Opening Weekend - worldwide total of $223M
• US Opening figure $84 Million
• (US Highest opener $204 Million – The Avengers)
3. Hobbit – Star Cast
• Sir Ian McKellen returns as Gandalf the Grey,
Cate Blanchett as Galadriel, Ian Holm as Old
Bilbo, Christopher Lee as Saruman, Hugo
Weaving as Elrond, Elijah Wood as Frodo, and
Andy Serkis as Gollum.
• Martin Freeman plays the central role of Bilbo
Baggins, with Richard Armitage as Thorin
Oakenshield.
4. Promoting The Hobbit
• Official Website
• http://www.thehob
bit.com/
• Main Trailer: (2.30
theatrical trailer)
• http://www.thehob
bit.com/#content=vi
deo§ion=mome
nt&media=trailer_1
• A Range of Posters
5. Hobbit – Campaign Overview
• The marketing campaign began back in 2011 on Facebook with a
series of video journals from Jackson’s POV, engaging fans
throughout the year by taking them into the production activity
leading up to the announcement trailer at the beginning of 2012.
• Jackson also marked milestones like Hobbit Day and the novel’s
75th anniversary. Publicity included the first ever film-themed
Rolling Stone magazine standalone issue and a week of late night
US television programming on The Colbert Report.
• The Hobbit also received major treatment from Autumn and
Holiday previews. An online media blitz kicked off in early
November with an advanced ticketing campaign across YouTube,
Facebook and Twitter to drive early ticket sales.
• Warner Bros live-streamed the world premiere from Wellington,
New Zealand, to a record-setting audience of a million views.
6. The Hobbit & Hyper-real
• A big buzz has been created around The Hobbit due to the
fact it is the first film to push the hyper-real look & feel.
• Three features combined to create the hyper-real effect:
• the gradual maturing of 3D into a technology that is less
intrusive than it once was;
• Peter Jackson’s controversial decision to use the hyper-
realistic 48 frames per second rate (or high frame rate
• and the unique chance to watch the film with a sound
system called Dolby Atmos, (which the sound business
claims is the future of cinema, because it offers more
realistic presentation of effects and music than ever
before).
7. IMDB MovieMeter
(Measures Film Popularity over time)
In the chart you can clearly see how from 2011 The Hobbit is in the Top 100
and at the end of 2012 (film release date) it is at number 1.
8. The Hobbit – online marketing
• The official Facebook page of the movie
started on the 15th of February of 2011
and the official blog was revamped
around that time.
• Only later a YouTube channel, a Twitter
profile and the official website of the
movie would have been created.
• The Hobbit Production Diaries and
Video series, started first on the blog
then.
9. Hobbit Production Diaries
• The Diaries manage the expectations of the fans,
following the basic rule of suspense: inform without
really showing anything about the story itself.
• Yes, we see the actors during the shootings, the FX
specialists preparing the CGIs effects and so on, but no
real sequences of the motion picture or, better, bits of
them that we will remember when watching the
movie.
• The videos first published by Warner Bros have been
viewed more than 10 million times thanks to their
sharing and syndication in other YouTube profiles.
10. The Hobbit – online marketing
• The Director’s personal Peter Jackson YouTube
account the one that most success had in
promoting the two series: with over 4 million
direct views.
11. Hobbit Fans
• Comic-Con (even Danny Sullivan tweeted about it), an
already classic on-off marketing event;
• On Site engagement asking the fans to vote the best
possible ending for the new trailer;
• Launch of the second trailer (2.6 million views and
gazillions shares and republishing);
• Reinforcing a collaboration with the biggest Tolkien’s fan
based site: www.theonering.net, with initiatives like this
one;
• Creation of the Twitter profile and start of the real
interaction of Social Media;
• Fans engagement on Facebook (i.e.: the celebration of
the 75th Anniversary of The Hobbit publication);
12. Hobbit Fans
• Merchandising (i.e.: maps; figures; the Lego “The
Lord of the Rings” and “The Hobbit” sets or video
games as “The Hobbit: Armies of the Third Age”);
• Wallpaper generator, plus many other fans
goodies, such as Bombur Recipe Book; Dwarf
Combat training game; Facebook’s ‘The Hobbit:
Kingdoms of Middle Earth’ game app.
• Fans events as the “Hobbit Day Fan Photos”;
• Viral videos, as the “An Unexpected Briefing”
with Air New Zealand;
• Apps for iPhone and iPad, etc. etc.
• And a massive word of mouth fan endorsement!
13.
14. Frozen
Summary:
Fearless optimist Anna teams up with
Kristoff in an epic journey, encountering
Everest-like conditions, and a hilarious
snowman named Olaf in a race to find
Anna's sister Elsa, whose icy powers
have trapped the kingdom in eternal
winter.
Director- Chris Buck, Jenifer Lee
Writers- Jenifer Lee, Hans Christian
Anderson, Chris Buck, Shane Morris,
Dean Wellins
Stars- Kristen Bell, Josh Gad, Idina
Menzel
15. The directors
Chris Buck is an American film director known for co- directing Tarzan,
Surfs Up, The Little Mermaid, Pocahontas and Frozen. He also worked as
supervising animator on Home on the Range.
He has awards for:
Academy Award for best animated feature film
BAFTA award for best animated film
Jenifer Lee is an American motion picture writer and director. She co-
wrote the screen play for Wreck it Ralph and writing and co- directing
Frozen with Chris Buck.
She is the first female director of a Walt Disney Animation Studios feature
film, and the first writer at any major animation studio to become a
director
16. Exhibition
On January 31st, 2014, a sing along version of the movie was in
select theatres for a limited time.
The film premiered at the El Captian Theatre on November
19th, 21 and went into general release on November 27th.
Frozen was released theatrically in the United States on
November 27th, 2013 and it was accompanied by the new
Mickey Mouse animated short film, Get a horse!
Frozen was promoted heavily at several Disney theme parks
including Disneyland’s Fantasyland, Disney California
Adventures World of Colour, Epcots Norway pavilion, and
Disney's Dreams show.
Several film critics considered it to be the best Disney
animated musical since the studios renaissance era.
17. Synergy
Frozen was released for digital download on February 25th 2014 on ITunes and
Amazon. It will also be released by Walt Disney Studios Home Entertainment
on Blu-ray Disc and DVD on March 18th 2014. The bonus features for the Blu-
ray will include the making of the film, an inside look at how Disney tried to
adapt the original fairy tale into an animated feature, four deleted scenes, the
films teaser trailer, and music videos from songs in the film.
A video game was released on November 19th 201 for Nintendo DS and
Nintendo 3ds.
There is a frozen toy box pack for the toy-based video game Disney Infinity on
November 26th 2013 and both figures were released separately on March
11th 2014.
Disney mobile released a match-three game titled Frozen for IOS, Android and
Windows phone platforms. Also six mini games of frozen can be played on
Disney's website.
There is a lot of Frozen merchandise available in the Disney store and on
online websites such as Amazon.
18. Success
• Is the most successful animation film of all
time!
• Was only put into second place at its opening
weekend by The Hunger Games.
19. How was it marketed
• A “buzz” was created beforehand:
• Advertising using the Disney brand- hits a
specific target audience
• Press releases
• Trailers shown
• You Tube clips of the films were released
20. What people are saying
• “Part of the credit goes to Disney’s strategy. In their initial
marketing campaign, they made an effort to point out the
story’s uniqueness. “Disney worked very hard to make it
appeal to everybody,” Bizer says, from the trailers to the
posters to the title of the film itself. They released the movie
in November—the time that fits into Litman’s optimal release
timing. And their lawyers allowed the music to spread
naturally through social media. “The fact that Disney didn’t
crack down on the millions of YouTube tributes, the fact that
it’s been played everywhere, feeds back into the
• phenomenon,” Kaufman says.”
• http://www.newyorker.com/science/maria-
konnikova/how-frozen-took-over-the-world
21. No all were happy!
• http://variety.com/2013/film/columns/why-
disneys-marketing-campaign-doesnt-do-
frozen-justice-1200908996/
22. Princess Culture – The
Merchandise
• The article in Nytimes credits the success of
Frozen to Disney’s continued interest in the
“princess culture”. This started in 2000 after
an executive went to see Disney on ice they
realised they could push the princess culture
further. Creating a brand and a secure target
audience.
This created the source for all the merchandise
which in turn raised the profile of the film
24. Research Task – Word Document
• You now need to explore how Shifty and The
Fifth Estate were marketed. You need to make
notes based on the following:
– Facts and Figures/ Star Cast
– Traditional Marketing techniques (posters, trailers,
magazine articles, reviews)
– New Marketing techniques (YouTube, twitter,
audience participation, pull marketing, apps, ties
in etc)
– Use of stars
– How effective do you think the campaign was.