The document discusses marketing a film called "The Cellist" through creating a film poster and magazine review. It describes researching conventions of these materials, such as including the director and cast on the poster. The poster created features a large central image suggesting the film's genre, with the title as the largest text. The magazine review layout mirrors researched examples, with columns, page numbers, and a review of the film. Both marketing pieces were created to professional standards informed by research into conventions.