This document analyzes film posters and magazine covers to advertise movies. It examines posters for the movies "Seven" and "Lawless", identifying key design elements like the main image, actors' names, and taglines. It notes how "Seven" uses the actors' star power to sell the film while "Lawless" emphasizes a critic's quote. For magazine covers, it analyzes "Empire's" covers for "Inception" and "Quantum of Solace", highlighting conventions like mastheads, sell lines around the main image, and how the visuals represent the thriller genre. The purpose is to understand effective advertising techniques to create a poster and magazine cover for a fictional film.

1. Poster & Magazine Analysis

2. Creating a Film Poster
• In this project I am going to produce a poster for my magazine, I am going
to produce a poster as it will be used to advertise the magazine. This
poster should be effective as it will be used to draw in the audience.
• For the poster to be effective I will have to include certain things to make
it represent the thriller genre, for example the main image used should
include the theme of the movie and clearly portray the character in the
movie.
• In the next few slides I am going to be analyzing two movie, which are
relevant to my research these are ‘Seven’ and ‘Lawless’.

3. Seven Poster Analysis
Name of the first
Name of the
main actor
second main actor
Signifier
Main Image
Tag line
Title of the
movie

4. Signifier
This image shows the main signifier on the film poster of the movie ‘Seven’. This
signifier is used to engage the audience, not only does it entice the audience but also
gives them an insight of the story line. The font used for the signifier does not stand
out as it blends in with the colours used for the image.
Tag Line
Tag Line is jus below the title of the movie, the tag
line sates ‘Seven deadly sins, Seven ways to die’.
The tag line is used to entice the audience as it
creates an enigma.
Name of the Actors
The names of the actors are at the top of the
poster in big bold font, this is to make it stand
out. In this movie the main selling point is the
name of the actors, as they are known as big
name stars.

5. The main image
The main image of the whole poster is the two main actors.
The two main actor are the main selling point. The audience
know this as they are the main attention on the whole
poster as they are the main image and there names are in
big bold font, so they will stand out.
Title
The title is mysterious because there is know clear indication on what it is
about.

6. Lawless Movie Poster
Tag Line
Actors in
the movie
Main
Image
Selling Title
Point

7. Tag Line
Above I have shown an image of the tag line for the movie Lawless. As you can
see that this in big bold font, so it stand outs and also entices the audience. This
tag line gives the audience an idea of what the movie is going to be about.
Name of Actors
As you can see the image is showing the names of the main actors within
the film. This font is not that big compared to the rest of the font used as
this is not the selling point for he movie. This is because there is not many
‘big name stars’.
Selling Point
As you can see that the image above show a selling point for this move. This quote has been
taken out of a magazine article written by a movie critic. This is used as a selling point for the
magazine, as it attract the audience as it shows the opinion of a professional movie critic, so
therefore the audience will be more attracted to watch it

8. Title
Above I have shown an image of the title on the movie poster. As you can see
that the font is very big and bold, but also a different colour from the rest of the
font, this is because it made to stand out in the audiences eyes. The title ‘Lawless’
gives the audience what the movie may be about, as it means they are not
interested with the law.
Main Image
Above I have shown the main image on the poster of the movie. As you can see that the
image used is of the characters in the movie but it also tells the audience that it set in past
tense because of the clothing that the characters. The facial expressions of the charecters
tell us about the personality, for example the man at the front looks confident with the
shot used with the cigar in his mouth. The shot itself tells the audience the roles of the
character, for example the actors in the front are the main actors and also that they are
most dominate.

9. Magazine Analysis
• Another advertising technique I am going to use to advertise my movie is
going to be producing a magazine front cover. Magazine are a very
common popular way to advertise a movie on the way to the release date,
but the only problem is that only the best ‘hit’ movie will be included on
the front cover of a magazine.
• The magazine should clearly show the genre of the movie, this can be
done by using the theme and the showing the characters within the
movie.
• In the next few slides I am going to be analyzing two movie front covers.

10. Empire Magazine
The main image used on the front cover is Leonardo
DiCaprio character in the movie Inception this used to show
the audience an insight of the movie. This image represents
the genre of movie by the costume wore by the actor and
also the prop ‘Gun’ used.
This magazine has many conventions of an magazine as it
consists of a main image, masthead, sell lines and a skyline.
As you can see that the masthead is at the top of the page in
a bold large font for it to stand out. The sell lines have been
given an unusual layout to give it an futuristic effect also
they are around the main image to say that the main focus
should be on the main image.
The background used of the magazine represent the thriller
genre as it is very dark, so therefore it makes it more serious
and enforces the thriller conventions

11. Empire Magazine
This magazine cover is very similar to the inception
magazine cover as the layout is very similar. This magazine
has many convention of a magazine cover, as it includes the
masthead at the top of the page, the skyline above the
masthead, the main image in the middle and the sell lines
surrounding the main image.
As you can see that the main focus is on the movie
‘Quantum Of Solace’ as the title of the movie is in big bold
font and the main image is of the main character within the
movie. As you can see that the main image is in front of the
mast head to show that the it more important but also to
show that the name of the magazine is well established.
As you can see that the colours used for the background do
not represent the genre as they are very bright colours
used, where as many thriller magazine cover use dark
colours to represent the genre.