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Marketing techniques that work presentation
- 1. MARKETING TECHNIQUES THAT WORK What you need to know before you start advertising!
- 2. MARKETING DEFINED “the action or business of promoting and selling products or services, including market research and advertising.” So, then if it includes market research, why are we not doing our homework?
- 3. MARKET RESEARCH FACTORS Market Information Market Segmentation Market Trends SWOT Analysis Marketing Effectiveness
- 4. MARKET INFORMATION Pricing of goods/services Supply/demand Social, Technical, Legal requirements
- 5. MARKET SEGMENTATION Geographic “Customers within 15 miles of Canyon County” Customer location Region Urban/Rural Demographic Young families and college graduates Age Gender Occupation Socio-economic status Behavioral Clients looking to research and invest in a home of their own Rate of usage Benefits Loyalty Readiness to purchase Psychographic Clients who want a view and plenty of space to grow Personality Lifestyle Attitude Class
- 6. MARKET TRENDS Great Resources: • Census.gov • SBA.gov • Bea.gov • Local Library
- 7. SWOT ANALYSIS Strengths Weaknesses Opportunities Threats
- 9. THE GOAL?
- 11. WE ARE SOCIAL BEINGS 95 percent of Hispanic smartphone owners used social sites and apps in July 2013. That’s 23 million Hispanics!
- 12. Top 4 popular social platforms according to AdAge Hispanic Fact Pack 2014 are:
- 14. FACEBOOK
- 15. Results
- 16. “Fan” Page
- 17. TWITTER
- 18. LINKEDIN
- 19. PINTEREST
- 20. BLOGS
- 21. TRADITIONAL METHODS Flyers Radio Television Networking Posters Bumper stickers Snail Mail Signage Events Directories
- 22. Which is the best platform for my business?
- 23. What we have learned today: Who is our customer? Why are they our customer? Where do they hang out? What are they buying from us? How do we reach them? What can I start to do now?
- 24. THANK YOU FOR JOINING US!
Editor's Notes
- How well is your advertising plan working? How can you test your advertising plan effectively? What does your actual customer feel about your service/product? How do your employees feel about your service/product? What is the effective marketing mix for your target demographic?
- How did you or your staff make the customer feel? How did your product/service make your customer feel? Was your product/service presented in such a way that it appealed to your customer’s emotions? If your customer feels pressured to buy, it will not be long before s/he returns it or worse yet, talks about it on social media or to their family and friends about it!
- Just in March, Nielsen published a report on digital growth being driven by Hispanics across all platforms.
- More personal social site as you can have family and friends associated with your account. In regards to business marketing, it is important to note that creating a business page will be BETTER than creating a profile page for your business. Facebook pages feature ads and invaluable metrics that will allow you to better measure your reach and eventually your ROI or ROMI.
- The best way to get your audience to “Like” your page is by first reaching out to pre-existing contacts, then tapping into your loyal customers to help spread the word. You can also get creative with campaigns designed to drive traffic to your page and website.
- In 140 characters or less, you must convey a clear picture to your customer. This may be your first point of contact with your customers and vendors. Once relationships are established, you can then connect via email, Skype or other social media.
- This holds your entire business experience and is a great way to connect with other leaders in your industry that could offer insight into the market. Mostly used to create professional connections. Great way to present your business or business opportunity. Great recruiting tool for your establishment.
- Platform is based on “pinned” images to idea boards Images include direct links to content (i.e. recipes, ecommerce sites, etc.) Great for a multitude of vendors such as artists, realtors, restaurants, nutritionists, fitness coaches, bankers, educators, bakers, retail stores, jewelry, etc. Now have the option of doing sponsored content!
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- Take into account your target demographics and what your good at and enjoy doing. Will send it over to Carlos so he can go over the how to find your strengths and what you enjoy doing.