Brand Media Group provides multi-channel customer acquisition services for brands and clients. It collects consumer data through call centers, websites, and affiliate partners to deliver targeted marketing. The company offers lead generation through both incentivized and non-incentivized online and telemarketing channels. It also provides lifestyle and demographic data overlays to help clients effectively target their desired audiences. Brand Media Group aims to establish close working relationships to develop strategic campaign plans tailored to each client's unique needs and goals.

1. Brand Media Group

2. Mission Statement
To provide effective and profitable multi
channel customer acquisition on behalf of
our brand and clients.

3. About Us
Covering call centres, websites and affiliate
partner relationships, we collect fresh data from
hundreds of thousands of new consumers, as
well as expanding and refreshing those already
available
Brand Media Group’s factual and personally
volunteered information is one of the essential
ingredients to ensure that your offer reaches the
right audience, at the right time through the
most appropriate direct channel – delivering you
the most effective and genuinely multi-channel
direct marketing

4. What We Do
Brand Media Group is able to provide marketers
with the personal contact details of consumers
who have indicated a prior interest in your
product or service
We also provide opted-in consumer lifestyle
data, through ongoing online and offline survey
collection programmes

5. Lead Generation
We offer multi channel lead generation services :
• Incentivised Online
• Non-Incentivised Online
• Incentivised Telemarketing
• Non-Incentivised Telemarketing

6. Lead Generation
We believe in establishing a close and consultative
working relationship to:
• Discuss and decide channel preference(s)
• Establish what the profile of your customers are
• What type of potential customers you require
• The information you require them to provide
• Which contact details are required

7. Campaign Strategy
• Once this is decided we will offer data capture
opportunities to people who fit the desired
profile
• By using the latest technologies and strategies
we will be able to ask consumers if they would
like to hear more about your product or service
• If they say yes, they then self-select
themselves to receive further communications
from you

8. Website Types
We offer multi channel lead generation services :
• Prize Draw
• Comparision
• Portal
• Survey
• Form/ Apply

9. Demographics
• 24.67% of visitors are of A/B social grade
• 29.90% of visitors are of C1 social grade
• 26.96% of visitors are of C2 social grade
• 18.47% of visitors are of D/E social grade
• 46.31% of visitors are male and 53.69% visitors
are female
• 26.27% of traffic comes from 55+ age group
followed by 22% of traffic at 35+ and 25-34 age
groups
• Traffic visiting are mostly based in the South
East and North West.

10. Data Rental
With access to millions of individuals to select from,
and hundreds of pieces of information on each, we
have a greater depth of data on more people
Not only do we continually conduct new surveys to
find more prospects for our clients, but we also
survey our existing consumers to ensure the data you
receive is always fresh, accurate and relevant

11. Unique
Because of the unique ways in which we collect our
information via online and offline, we can offer our
clients a greater choice of contact channel than any
other data provider.
We can offer genuine integrated marketing capability,
as well as the opportunity for channel selection
according to the consumer’s preferred method of
receiving marketing communication.

12. Campaign Strategy
A detailed understanding of your target audience is
essential to ensure a successful campaign. The
lifestyle and purchasing data available from Brand
Media Group is 100% factual.
With real insight into such characteristics as motoring,
finance, charities, telecoms and shopping habits, you
can be assured you will only make contact with those
people that are in your target market to generate
much greater conversion rates from your campaigns

13. Overlays
• Personal Information
- Marital Status, Children, Age, Gender, DOB
• Household Information
- House Type, No. of Bedrooms, Extended, Value
• Financial Information
- Insurance, Credit Cards, Loans, Investments
• Interests
- Fashion, DIY, Gardens, Pets, Gadgets, Charity, Dating
• Telecoms
- Network, Handset, Renewal, Post/ Pre Pay, B/band
• Geography
- TV Region, Town, County, Post Sector/ District

14. Quality
Over 200,000 people are contacted on monthly basis
and their details fed into the lifestyle database. They
are contacted by a dedicated research team. Also
each week, thousands complete questionnaires and
surveys through our website network
All people have responded positively and have
confirmed that they are happy to be sent direct
marketing information regarding products and
services of interest

15. Proven Track Record
“Brand Media are great industry professionals who have a wealth of
experience in the DM industry. They understand that client's requirements
vary and are able to offer flexible and cost efficient solutions.”
Head of CRM & Digital
“The only company I ever worked with that actually refused to sell me data
I wanted as they did not believe it would work. In the end, I agreed to use
different data (at a reduced rate!) and it increased ROI by 14% initially and
has continued to increase since I have been working with them. I would
not have any reservations about recommending BMG to anyone.”
Media Planner/ Buyer
“BMG's ability to strike a great deal in addition to their extensive planning
and analytical skills make them a key component to any successful direct
marketing campaign. They are always willing to share their knowledge
making them a valued member of our team.”
Direct Marketing Manager
“What can I say about BMG? "Superb" and always a pleasure to do
business with.”
Senior Account Director

16. Get In Touch
Richard Dean
Director
08444 870 321
07803 077 321
richard@brandmg.co.uk