GFR Media has created a product to help clients with segmented marketing campaigns and reaching target audiences. The product allows clients to engage in multi-channel marketing tailored to specific segments identified in GFR's database, which includes demographic and psychographic variables. GFR also offers online surveys targeted to segments to generate leads for clients, as well as data cleansing services.
Marketing techniques that work presentationcarlosihcc
Enjoy this Marketing techniques that work presentation that was provided by Christina Drake.
Remember the Small Business Administration and its family of Treasure Valley business support services are a great resource to help you start a new business and grow an existing business. These partners include the Idaho Women's Business Center, the Idaho Small Business Development Center, and Treasure Valley SCORE. If you are not already a member, we encourage you to join the Idaho Hispanic Chamber as part of your business development plan.
Marketing techniques that work presentationcarlosihcc
Enjoy this Marketing techniques that work presentation that was provided by Christina Drake.
Remember the Small Business Administration and its family of Treasure Valley business support services are a great resource to help you start a new business and grow an existing business. These partners include the Idaho Women's Business Center, the Idaho Small Business Development Center, and Treasure Valley SCORE. If you are not already a member, we encourage you to join the Idaho Hispanic Chamber as part of your business development plan.
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...Precisely
Looking for new customers in an existing service area? What new services may an existing customer find valuable? Gaining an intimate understanding of who is located in your best coverage areas is fundamental to generating the highest level of revenue from your network and strengthening customer loyalty.
Wireless and wired telecom providers use geocoding, consumer data, and location analytics for subscriber acquisition. How well it works depends on hyper-accurate geocoding and a rich set of data attributes augmenting a correct residential or business address.
Mining the Undiscovered Market Using Location and Data to Target GrowthPrecisely
Global telecom providers generate the most revenue and strengthen customer loyalty when they have a deep understanding of their best coverage areas. This requires knowing who their customers are, where they need coverage, and how they interact with telecom services. Global geocoding, location analytics, and comprehensive data can help reveal these vital insights.
Layering multiple datasets related to demographic and address information provides an in-depth view of telecom markets around the world. Locating existing customers or prospects and enriching their profiles with attribution related to age, education level, ethnicity, income, and expenditures gives telecom providers the detail they need to develop strategic products, services, and campaigns.
Join this webinar to understand how to leverage global location intelligence and demographic data to boost revenue and customer satisfaction.
Register now and learn more about:
- Analyzing coverage areas with address data and geocoding
- Identifying lookalike markets with globally consistent demographic data
- Layering multiple datasets to develop an accurate view of customers and coverage areas
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020Purplegator
This information and media-rich slide deck educates about mobile and display banner advertising on a deeper and more technical level. A person with at least a novice-level understanding of mobile and digital advertising would likely benefit from this deck.
Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020Purplegator
This information and media-rich slide deck is intended to educated about mobile and display banner on a deeper and more technical level. A person with at least a novice-level understanding of mobile and digital advertising would likely benefit from this deck.
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...Precisely
Looking for new customers in an existing service area? What new services may an existing customer find valuable? Gaining an intimate understanding of who is located in your best coverage areas is fundamental to generating the highest level of revenue from your network and strengthening customer loyalty.
Wireless and wired telecom providers use geocoding, consumer data, and location analytics for subscriber acquisition. How well it works depends on hyper-accurate geocoding and a rich set of data attributes augmenting a correct residential or business address.
Mining the Undiscovered Market Using Location and Data to Target GrowthPrecisely
Global telecom providers generate the most revenue and strengthen customer loyalty when they have a deep understanding of their best coverage areas. This requires knowing who their customers are, where they need coverage, and how they interact with telecom services. Global geocoding, location analytics, and comprehensive data can help reveal these vital insights.
Layering multiple datasets related to demographic and address information provides an in-depth view of telecom markets around the world. Locating existing customers or prospects and enriching their profiles with attribution related to age, education level, ethnicity, income, and expenditures gives telecom providers the detail they need to develop strategic products, services, and campaigns.
Join this webinar to understand how to leverage global location intelligence and demographic data to boost revenue and customer satisfaction.
Register now and learn more about:
- Analyzing coverage areas with address data and geocoding
- Identifying lookalike markets with globally consistent demographic data
- Layering multiple datasets to develop an accurate view of customers and coverage areas
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020Purplegator
This information and media-rich slide deck educates about mobile and display banner advertising on a deeper and more technical level. A person with at least a novice-level understanding of mobile and digital advertising would likely benefit from this deck.
Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020Purplegator
This information and media-rich slide deck is intended to educated about mobile and display banner on a deeper and more technical level. A person with at least a novice-level understanding of mobile and digital advertising would likely benefit from this deck.
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
This case study looks at previous AdCellerant political campaigns that were very successful, ranging from Mayoral elections to ballot initiatives. We also share insight on the potential impact of digital advertising during the 2016 election cycle.
I am going to show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop an extraordinarily effective integrated marketing strategy. We'll also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.
Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandPrecisely
Data powers analytics, driving industry workflows anywhere from identity resolution to site selection. Precisely’s robust data portfolio provides the variety of datasets needed to conduct
complex analytics across industries.
Built for versatility, these datasets can be used in Precisely software environments to enrich existing location and consumer data for deeper business insights.
View this on-demand webinar to learn how to:
• Identify unique characteristics about your best customers
• Improve targeting, acquisition, and retention
• Understand customer profitability
Similar to Audience profile product presentation (english) (20)
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
5. Data Base
Marketing
Data Base Marketing
Multi-channel marketing that allows you to
communicate with your specific segment:
5
6. 6
Puerto Ricans with annual
income of $60K+
Invitation to
TEST DRIVE
Telephone
Confirmation
7. DEMOGRAPHIC/P
SYCOGRAPHIC
30+
segmentation
variables
Contact & Demographic Info
• Gender
• Birth date
• Marital Status
• Email
• Phone Number (landline)
• Cellphone #
• Address
Geographic / Psycographic
• Income Range
• SEC Level
• Has kids
• Type of Home
• Eating-out Habits
• Sports
• Travel Habits
• Vacation Destinations
• Education Level
• Interests / Hobbies
• Country of Residence
(municipality, state, city)
• Automobile Ownership
• Consumption Habits
7
8. DATACARDS
What are DATACARDS ?
DATACARDS are basically ‘snapshots’ of segments within our
Data Base.These segments have been specifically identified to
tailor our CLIENT’s needs.
Some of our DataCards:
8
Tourism Technology Families
Financial Services Geographic Dining Out
Mothers Education Automobiles
11. ONLINE
SURVEYS
Online Surveys
Online Surveys targeted to a specific segment
within our Data Base.
Strategically designed to generate LEADS for
our clients.
We take care of:
Identifying the best possible segment for our
client
Designing the survey
Communicating the correct message
Carrying out the survey
Analyzing the results
Reporting results and the LEAD generator
12
12. 13
Women that live in Carolina &
Caguas within the ages of 18 - 30
Studying intention
Interest in majors/curriculums
etc.
‘X’ university has a Nursing
curriculum in need of
student registration